135,000 Nexus One units sold in first 74 days

This article contains unofficial information.
135,000 Nexus One units sold in first 74 days
Where do we put the blame on the less than tepid sales figures for the Nexus One after its first 74 days on sale? Is it the lack of a solid advertising plan? Look at the response that Motorola and Verizon achieved with the "in your face" DROID spots that cost $100 million. Perhaps it is the fact that the handset can be purchased only from Google's web site. Most people want to touch a phone, examine it and see how well it works before they make a commitment. With the newer smartphones that do it all, buyers are looking to get a device that will be called on to do many different things and seeing that device working in front of your own eyes beats a YouTube video or a written description. Finally, launching the handset on the nation's fourth largest carrier doesn't put the odds in your favor of scoring blockbuster results. If the model is not a "must have" gadget, not too many cellphone users would be convinced to switch networks. And this is a Catch-22 situation, because it is hard to make a product a "must-have" model without letting potential buyers actually feel the phone and see it work right in front of them.

According to analytics firm Flurry, 135,000 units of the Nexus One were sold after the first 74 days. That compares with 1.05 million units of the DROID and 1 million iPhones that were sold after the same time period. And to make matters worse for the N-One, the iPhone was $599 at the time. With Verizon and Vodafone both poised to offer the Nexus One, sales figures should improve. As we reported earlier today, a new version of the Nexus One for AT&T and Rogers is now available from Google, but with the price an unsubsidized $529, we wouldn't expect to see too many units getting chalked up for those two networks.

HTC Nexus One Specifications | Review
Motorola DROID Specifications | Review
Apple iPhone 3GS Specifications | Review

source: Flurry via BGR



1. nancyfuqindrew

Posts: 32; Member since: Jan 07, 2010


7. JackFace

Posts: 190; Member since: Nov 03, 2009

Kind of weird sales numbers... 135,000... 74 days? Random report.

10. merkeke

Posts: 62; Member since: Jan 03, 2009

THIS JUST IN: 100 units sold in the first 894 seconds

2. DrewVL

Posts: 15; Member since: Jan 13, 2010

I guess the availability that hurt as well

3. kid.wonderbread

Posts: 38; Member since: Dec 16, 2009

Curious what the sales will look like after Verizon's release.

4. adixxx

Posts: 18; Member since: Jan 26, 2010

like most of us will say, Nexus One is being limited because of their initial target market. what i mean is, selling the item to only selected countries. if they released it worldwide, sales may increase 10-fold. (copy-pasted my post from GSMArena, hahaha)

5. spoonb1

Posts: 77; Member since: Jan 02, 2010

Its a wonderful phone, i loved mine but sold it as soon as phonearena/engadget spotted the att capable version pass thru the fcc..glad i did because now i can get one with 3g .., i have people ask me about it everyday, so there is definitely a widespread demand but given the price it costs, not sure how many folks will be willing shell out the notes for it.... we will see....

6. cuddybonz

Posts: 45; Member since: Nov 06, 2009

Sooo Verizon spent $100 Mill and sold 1 million phones. While I've yet to see an ad for the Nexus one and they've sold 175K. How is this a disappointing sales figure. Sounds like Verizon spent $100 bucks per sold unit....

8. testman22

Posts: 339; Member since: Nov 03, 2009

verizon makes their money off the calling plans, not the phones. plus they sold 1 million in 74 days- not 1 million total

12. cuddybonz

Posts: 45; Member since: Nov 06, 2009

What I am referring to is the amount of phones that Google T-Mobile sold with little to no marketing and the smallest of the 4 major carriers in this country. If I'm Google I'm happy right now these figures.

9. remixfa

Posts: 14605; Member since: Dec 19, 2008

yea.. im sorry but 135000 phones sold while not in a store, advertised, or any REAL money spent getting the device "in your face", id say is an ASTOUNDING SUCCESS. Phone arena, whoever wrote this article is an idiot... sorry. Motorola spent 1 MILLION dollars for an add on the superbowl and how many millions more on all the other adds? Yes, they sold a buttload more phones, but they also outspent google 10million to 1, as well as having it in a store. how many phones did motorola have to sell to make up all the advertisement money before they made a profit? With google, it was right out the door since there was no "real" advertising. if you could sell 135k of ANYTHING in 74 days with as little advertising as google did, id say its an astounding success.

11. dswatson83

Posts: 56; Member since: Jan 13, 2010

Google has been restarted with this phone. Starting with tmobile with its limited subscribers, then limit your audience even further by not making it available in stores where the casual mall walker or undecided shopper could see it, use it, and love it, and then further limit your audience by not even advertising the phone or its features for the people to know it is even available. Even the website for the N1 doesn't go very far in demonstrating its abilities. Then just to top off the SUCK factor, they add a $175 cancellation fee and offer limited email only customer support on a phone with a good amount of issues. Way to go Google. HTC should be pissed. Google took great hardware and crashed sales. What a missed opportunity to offer a crushing blow to apple. This should have sold better than the droid. Google needs to take a lesson from the Apple marketing team for sure. Iphone is available everywhere with commercials and accessories everywhere. Please google, put this on a shelf somewhere

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