So what does Nokia need to do to finally get out of the gutter and swing back to profit, and to bringing awesome devices to us, users? What’s the recipe for success?
To arrive at that answer, we should know that Nokia has already changed a great deal under Stephen Elop and is no longer the same company you knew. First, Nokia has dramatically slashed R&D and its workforce, and is continuing to do so. It has outsourced manufacturing to Asia and closed a couple of its factories. Also, it has focused more on design and location, with Elop’s vision of Nokia as the “where” company. It has also signed agreements with Microsoft that tie it with the Redmond company for good or bad. In that relationship, Nokia is the part providing the maps and the colorful handsets bringing the best out of Windows Phone.
With this new reality in mind, here’s what we think Nokia can do to finally get out of the red. But we are mostly looking to hear what are your thoughts and suggestions about the company that until recently was the world’s largest phone maker.
We are not suggesting radical shifts in management as that would mean a whole new paradigm to think in, but you are welcome to - that’s definitely the only option for many. What should happen after those changes? Check out our ideas and hit us with your thoughts in the comments below.
What does Nokia need to get out of the gutter
1. Keep on moving forward
Secondly, Nokia said it won’t sell its MeeGo-based Nokia N9 in many markets, even if it was successful. That goes against all logic and is plain ludicrous. Nokia should have kept on moving and let those N9 sales help out during the hard times.
It’s not clear how Nokia will survive this one and it’s clear that it won’t be able to handle any more of those shocks. So, Nokia should keep on moving. We’ve heard rumors that the Finns are virtually staying idle now waiting for Windows Phone 8. That is unacceptable. Now is the time when Nokia should be working on a 7-day workweek.
2. Surprise us
Sure, the market has changed and we don’t want the same ideas but we want surprises and boldness. Look at Samsung with its mind-bogglingly huge Samsung Galaxy NOTE - now, that’s a risk. Look at the Samsung Galaxy Beam with built-in projector - now, that’s a brilliant idea. The Motorola Droid RAZR MAXX - a battery to die for. Hopefully, in a year’s time we can have at least one Nokia device listed here.
3. Get that PureView act together on Windows Phone ASAP
It can’t though, because Windows Phone doesn’t support it now. The solution? Get as many people as needed, push the Microsoft people to their limits, and get the technology on a real device ASAP.
4. Bring Windows Phones to more markets faster
One, Nokia is not really making it big in the States. Two, the phone should have arrived faster in Nokia’s strongest markets. Simple as that.
5. Let us know you have the best maps out there
Get that message across loud and clear, Nokia. But don’t shout it out as you did with the Lumia 800.
6. Focus on meaningful innovation
Those billions of euros should give something in return.
7. Fix the broken relationship with China
You know which is the world’s biggest phone market. Nope, no longer the States - it’s China.
You know what Windows Phone lacks sorely? Apps optimized for China.
You know what’s broken? Nokia’s relationship with Chinese carriers after the company abruptly cancelled its MeeGo plans.
8. Bring even cheaper Windows Phones fast
The Lumia 610 and 710 are already a huge leap forward, but still they don’t really go to the low of the low-end where Android is still unbothered.
9. Know that the feature phone ship is sinking fast
The feature phone might still be alive but one sunny day in the near future it will fall off a cliff and no one will remember it or miss it much.
10. Do have a plan B
Don’t necessarily let the world know about what it is, but do have it.