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Users spend twice as much on smartphone accessories than on feature phone supplementaries

Posted: , by Victor H.

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Users spend twice as much on smartphone accessories than on feature phone supplementaries
The booming smartphone penetration is the engine of growth for a number of industries and accessories are probably the most obvious one. In 2012, the smartphone accessory industry will generate revenues of around $20 billion, more than a half of the $36 billion phone industry. And in five years, this number will grow to $38 billion in revenue measures.

But what’s interesting is not the pure number but the very essence of smartphone accessories. Unlike their feature phone counterparts which are more of a phone apparel type of product, the smartphone accessories are more sophisticated, with the possibility of them ending up being used a service or as the means to a service.

Also, smartphone users will spend an average $56 on accessories while for feature phone owners this figure only stands at $28 per device.

“The increasing penetration of smartphones is driving a shift in accessory design toward smart accessories that drive higher levels of consumer interaction, product value, and brand recognition,” ABI analyst Michael Morgan concludes in a research study. 

“For new market entrants, developing brand recognition is paramount in capturing market share from the incumbents. This is best accomplished by the development of engaging, innovative accessories that extend the value proposition of today’s mass market accessories.”

source: ABI Research via BGR

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4 Comments
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posted on 25 Jun 2012, 06:37 1

1. som (Posts: 768; Member since: 10 Nov 2009)


Where are Samsung Galaxy S3 accessories?

posted on 25 Jun 2012, 08:27

2. Maseison (Posts: 6; Member since: 22 Feb 2012)


it's probably because one bounce off the pavement will leave you in tears!

posted on 25 Jun 2012, 08:58 1

3. snowgator (Posts: 3197; Member since: 19 Jan 2011)


This just is kinda common sense. Why do people choose feature phone? Expense. They want a cheaper alternative to the required data plans of Smartphones. So, obviously, thy are not buying extras. Smartphone users like their toys. Heck, I buy several cases over the life of my phones just to get a different look and feel to my device. Feature phone users just use theirs as a phone and messaging tool. Why spend extra?

And I still think these analysts are off on how much feature phones are going to decline, much like they were off on how fast tablets would take off and how fast Windows Phones would catch on. I think that while Smartphones are more profitable, there is a HUGE desire for a non-data, talk/messaging option, and will be for a while yet.

posted on 25 Jun 2012, 09:16

4. Kan_wha (Posts: 88; Member since: 25 Jun 2012)


I did not realize that there were accessories for feature phones... lol

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