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Tim Cook explains why there is no Apple iPhone phablet

Posted: , by Alan F.

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Tim Cook explains why there is no Apple iPhone phablet
Tim Cook was the featured guest at D11 on Tuesday night and speaking with All Thing D's Walt Mossberg and Karla Swisher, the Apple CEO answered a long-winded question asked by Mossberg about why Apple produces only one version of the Apple iPhone each year considering all of the different versions of the Apple iPod that were created. "We haven't so far, but it doesn't shut off the future," says the executive, perhaps leaving the door open for the oft-rumored low-price version of Apple's iconic smartphone.

Cook goes on to say that it takes a lot of work to get the hardware, software and services right on a smartphone and that Apple is focusing on one model instead of losing focus by producing multiple versions of the iPhone. When Mossberg asked why there is no iPhone phablet, Cook responded by saying that having a large screen on a phone is a trade-off and that things like brightness, battery life and longevity of the screen have to be taken into consideration.

You can hear Cook's responses for yourself by clicking on the video below.


source: AllThingsD

57 Comments
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posted on 28 May 2013, 23:07 9

1. PermanentHiatus (Posts: 267; Member since: 22 Jun 2012)


He wants to avoid fragmentation that's why.

posted on 28 May 2013, 23:36 12

10. joey_sfb (Posts: 3091; Member since: 29 Mar 2012)


No. He wants to stay fragmented for as long as he can. Apple makes more if you buy an expensive iPhone and iPad. For iPad he prefers his Apple fans to buy both the regular iPad and the mini.

A true Apple loyalist will also stay current with every iDevice that he or she owned.

posted on 28 May 2013, 23:43 15

11. AnTuTu (Posts: 936; Member since: 14 Oct 2012)


Because they can't make it simple is that :)

posted on 29 May 2013, 01:48 3

27. Reluctant_Human (Posts: 864; Member since: 28 Jun 2012)


Tell that to iphone 5 users with apps that still have the black bars on the edges.

posted on 28 May 2013, 23:09 18

2. arsenaljimenez (Posts: 139; Member since: 03 May 2012)


Apple can't make because it would mean they would actually have to put time in designing a new phone.

posted on 28 May 2013, 23:13 5

3. quakan (Posts: 1214; Member since: 02 Mar 2011)


Not really, they could easily use a similar, maybe slightly different design for a larger iPhone.

posted on 29 May 2013, 02:46 3

31. Nathan_ingx (Posts: 3022; Member since: 07 Mar 2012)


Merge the iPhone 5 with and iPad...scale it down to 5.5 inch.
You got the iPha.
Nah, i still don't like it.

posted on 28 May 2013, 23:16 6

4. suavemezie (Posts: 62; Member since: 21 Jun 2012)


Why are you guys wating your time? Apple is not a Tech company, they don't know. so all these Phablets with higher PPi than iphone are all trade off's?

posted on 28 May 2013, 23:18 7

5. skuld (Posts: 44; Member since: 10 Jan 2013)


not that they don't wanna do it. they are too lazy to do it.

posted on 28 May 2013, 23:25 7

6. quakan (Posts: 1214; Member since: 02 Mar 2011)


Really? Companies like Apple and Samsung didn't get to where they are now by being lazy.

posted on 30 May 2013, 17:18

57. metalpoet (unregistered)


Right now apple and its loyal army is pretty much busy making fun of phones larger than 4 inches so why would they go back on it so soon and make an "ACCEPTABLE" size phone. People will call em out on it and they'll lose the following that they have right now. Although it does surprise me why they wont change the size and look and everything everytime they come out with a new phone because then everybody would have to buy all new accessories to go with it(case, screen protector, car charger, ihome docking station, and such)

posted on 28 May 2013, 23:27 7

7. FlushGordon (unregistered)


It would cannibalize the sales of their puny-screen iPhones since most people these days prefer larger screens

posted on 28 May 2013, 23:30 3

8. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


Are they lazy or they don't know how to do it? Having a large screen on a phone is a trade-off?

If it's a trade-off then why Samsung can do it? Just look at the Note series, just look at the Mega series, Tim Cook, please use your eyes to look at it!

posted on 29 May 2013, 00:42 1

17. number29 (Posts: 185; Member since: 25 Jan 2013)


They are all considerably larger phones than the iPhone. That's the trade-off.

posted on 28 May 2013, 23:30 10

9. jroc74 (Posts: 5192; Member since: 30 Dec 2010)


Mr. Cook must havent seen the Android phones available that dont really have a problem with that....and have a bigger screen....

Battery life? Bigger battery....duh. Technology gets more efficient as new versions come out. The newest LTE tech is better on battery life. Same for processors, screens, etc.

Brightness? They use LCD screens....wont be a problem.

Longevity? I dont really know what he means by that...I dont think anyone with a phablet right now does either...

At least he didnt say..." no one wants a big phone...."

posted on 29 May 2013, 00:00 6

13. aditya.k (Posts: 472; Member since: 10 Mar 2013)


Bigger battery, bigger screen, higher resolution = more price. Maybe he'll add another 200$ for the current price! xD

posted on 29 May 2013, 00:54 1

19. techspace (Posts: 765; Member since: 03 Sep 2012)


iPads have bigger screens bigger batteries and higher resolutions but they are cheaper than the iPhones...even the non wifi lye versions are cheaper...the pricing depends on the law of demand....apple spends more on making an iPad than the iPhone but its cheaper than the iPhone...personally, I think a 5 inch idevices with a refreshed ui will be very popular and the price should be $299 or less(locked to any carrier)...and they also need a few exclusive features that could differentiate their devices from the other android and wp devices in the market...they can avoid fragmentation if both the 4 inch and 5 inch versions will have 1080p screens....similarly the smaller and the larger iPads should have the same resolution....then there will be only two different resolutions on all the new iOS devices...

posted on 29 May 2013, 01:07 2

22. gmracer1 (Posts: 646; Member since: 28 Dec 2012)


That's gotta be the longest sentence, ever.

posted on 29 May 2013, 06:24

40. techspace (Posts: 765; Member since: 03 Sep 2012)


I think it's the longest sentence you have ever seen...it's not the biggest sentence ever

posted on 30 May 2013, 08:17

52. gmracer1 (Posts: 646; Member since: 28 Dec 2012)


It was sarcasm -.-

posted on 30 May 2013, 09:04

53. techspace (Posts: 765; Member since: 03 Sep 2012)


i knew it...but i had to give you the right answer...that its not the biggest sentence ever

posted on 29 May 2013, 01:41

26. tigermcm (Posts: 743; Member since: 02 Sep 2009)


you might actually be making a point there. If I remember correctly recently it was said iOS has 17% of the market but dominates the tablet market so they sell the iPhones for more since the "demand" isnt truely as high as the iPad(s).

posted on 29 May 2013, 06:22

39. techspace (Posts: 765; Member since: 03 Sep 2012)


They sell more iPhones than iPads...you should not look at the marketshare you should consider the number of units sold...the smartphone market is much bigger than the tablet market...

posted on 28 May 2013, 23:53 9

12. tmcr7 (Posts: 161; Member since: 02 Nov 2011)


Take this with a grain of salt. They also said they will never release a 7" tablet. Then they released the iPad mini.

posted on 29 May 2013, 01:54 2

28. FlushGordon (unregistered)


Technically, they were right...coz the Mini is not 7 inches LOL

posted on 29 May 2013, 12:03

48. Stuntman (Posts: 750; Member since: 01 Aug 2011)


Yeah. It's a 7.9" tablet, so it doesn't qualify as a 7" tablet. That's what Apple said when they released the iPad Mini.

posted on 29 May 2013, 00:10 1

14. techloverNYC (Posts: 420; Member since: 20 Nov 2012)


we dont need need another oversized iphone, thats why

posted on 29 May 2013, 00:12 3

15. abcdefgh (banned) (Posts: 471; Member since: 29 Mar 2013)


this guy need to attend tution under sammy

posted on 29 May 2013, 00:16 2

16. LionStone (Posts: 461; Member since: 10 Dec 2010)


That dude is scary lookin!

posted on 29 May 2013, 00:42 2

18. Whateverman (Posts: 3231; Member since: 17 May 2009)


Lame excuses. First it was "people want to use their devices with one hand" but now its all the "trade-offs", lol! Weeeeeeak!!!

posted on 29 May 2013, 00:56 1

20. toyds123 (Posts: 24; Member since: 10 Feb 2012)


Screen brightness, battery life, all reasons. Samsung has done it. LG too. Both great at those departments.they just can't make one because the price would be too high. An iphone costs abou $800. A phablet would cost about $1000. Who would buy it? No one

posted on 29 May 2013, 00:58 1

21. Doakie (Posts: 1304; Member since: 06 May 2009)


This morning I drew up sketches for a blueprint of a home on my Galaxy Note 2. I think Apple is against productivity...they're just good at making 4" screened calculators.

posted on 29 May 2013, 01:07 2

23. xfire99 (Posts: 560; Member since: 14 Mar 2012)


Yeah sure, what a hypocrate and what happened with.
- 3,5" is perfect and no bigger then that ----> Ip5 4"
- Wont be any 7" tab. Yeah sure ----> ipad mini 7"

Alot more others wont be dit dat and suddenly release the rotten Apple say it wont happen.

posted on 29 May 2013, 01:15

24. MachDaddy (Posts: 33; Member since: 06 Mar 2013)


they are late to the party and aren't going to bother until they can add something impressive to this subcategory of phone. I'm sure they will launch a phablet and a cheaper phone down the line, but right now they are content to make one "great" phone as opposed to a million and one variations of that idea.

posted on 29 May 2013, 01:39 1

25. Leo_MC (Posts: 578; Member since: 02 Dec 2011)


Because a phablet is just a tiny tablet: bad as a phone, worse as a tablet.

posted on 29 May 2013, 02:06 2

29. FlushGordon (unregistered)


well unless you are a midget or has a frail, tiny girlie hands...your logic doesn't make sense

I'm 6'3" and trust me, it is IMPOSSIBLE for me to operate the iPhone without using my pinkie.

posted on 29 May 2013, 03:12

32. Leo_MC (Posts: 578; Member since: 02 Dec 2011)


I'm 5 foot 9 and I can't work a 4.7" without using my both hands; I can't text with a bag in my other hand, it's hard to reach to the top of the screen and access notifications without being prone of dropping the damn thing, I can't carry it in the pocket because of it's size (I'm wearing wool bespoke suits); and, on top of that, I use it as a phone; no phablet can replace an ultrabook; heck, not even a full size tablet can.

So a [too] big phone is just a waste of materials.

posted on 29 May 2013, 05:12

34. vincelongman (Posts: 1563; Member since: 10 Feb 2013)


I'm 5 ft 7", but I have longer arms/hands, so my hands are probably about the same as yours. I can easily use my friends 4.8" Galaxy S3 and 4.7" HTC One X/X+ with one hand and they find pocketing it easy.
I find my 3.5" iPod Touch way too small for easy typing, but I have big fingers.
Also I find my iPod harder to use with one hand because with iOS the back/options buttons are mostly at the top of the screen. On Andriod the back/option buttons are capacitive/on-screen/physical buttons at the bottom.

posted on 29 May 2013, 06:28

41. Leo_MC (Posts: 578; Member since: 02 Dec 2011)


Sure I know how to handle 4 - 4.3" (bending the phone when I want to reach it's top, move the index finger when I want to get to the bottom) and I could get used to 4.5" but that's besides the point.
A phone should be used with ease in every situation.

posted on 29 May 2013, 11:33

46. Leo_MC (Posts: 578; Member since: 02 Dec 2011)


For the dumb fk that thumbed down: do you want a phone that is hard to use in every situation?
Dumb fk, you're the reason Samsung asks a sh*t load of money for plastic pieces of junk.

posted on 29 May 2013, 04:06 1

33. slaggyb (Posts: 191; Member since: 19 Oct 2011)


Before samsung came out with all this bogus phones that you all claim to be 6fit plus and say 5inch + its the sweet spot were you all not using cellphones before? heck phones are made for communication and the the main priority of phones now are slowly diminishing.. i talk alot and email and i can't see me carrying my crappy note 2 as my daily driver... ps its up for sale on amazon

posted on 29 May 2013, 05:43 1

36. tigermcm (Posts: 743; Member since: 02 Sep 2009)


lol I always kept quiet reading everyone's response about I'm 7ft tall blah blah blah. I too would like to know before 4inch+ phones were available if they just never owned a phone

posted on 29 May 2013, 07:53

43. jroc74 (Posts: 5192; Member since: 30 Dec 2010)


Best of both worlds.....I take it you dont have an all in one printer, scanner, fax in your home?

When you say bad as a phone.....doesnt it still make and receive calls? How can the size make it bad as a phone? Even my old 3.7" Droid 1 I used with both hands.....one hand to hold it steady. I dont use a phone one handed 24/7. I rarely did it then and I rarely do it now. Who are all these ppl that use their phones one handed 24/7....

posted on 29 May 2013, 11:55

47. Leo_MC (Posts: 578; Member since: 02 Dec 2011)


No, I don't need a fax machine at home.
I have one at my workplace and, even though it is professional, I only use it as a scanner and as a fax because for my printing needs I have another laser beast. But it doesn't make... coffe.

When I use a S3 as a phone, it covers half of my face; I already said, you can't text with just one hand; I drive a lot (I know I should have a headset but I don't because it would be another thing to take care of), I bought a BB to use with my business sim card because a phablet is useless in a car without dock, I can't use it when carrying a bag etc.
I never used a phone with both hands up until this piece of junk, never, and I don't plan to do it for a long time because when I have both hands free I take out the laptop and everything I do is way faster than on every phablet, tablet or any other *blet you can think of.

That's why a big phone is worse than a phone and a laptop.
It's just like buying a 17" laptop to replace the PC and to move it around: it will never be as mobile as a 13" one (which can be a PC once put into a dock, see Vaio), it will never be as powerfull as a PC.

Use your heads and stop this phablet nonsense.

posted on 29 May 2013, 18:04

49. jroc74 (Posts: 5192; Member since: 30 Dec 2010)


Like I said....ever since I have been using phones I used it with 2 hands...one hand to hold it steady.

I bet if more ppl actually paid attention to how they use their phones....more ppl will notice they might use 2 hands more than one.

posted on 30 May 2013, 10:41

54. Leo_MC (Posts: 578; Member since: 02 Dec 2011)


I'm in a line of business where I have to carry a bag with documents in one hand; how can I use the phone with 2 hands?!

posted on 29 May 2013, 20:56

50. VZWuser76 (Posts: 1754; Member since: 04 Mar 2010)


How about using your head and not using your phone while driving. Doesn't matter if you can use it one handed or not, there's a reason that practice is being outlawed in most states. I was driving down the interstate the other day, and while passing a car it started to drift into my lane. I looked at the driver and she was texting while doing 75 down the road. The kicker was her car had state plates on it. At that speed if we had crashed we may have taken out more people than ourselves. So before ranting about something as trivial as being able to use something one handed, maybe worry more about how your actions may affect others around you.

posted on 30 May 2013, 10:52

55. Leo_MC (Posts: 578; Member since: 02 Dec 2011)


Maybe you should restrain from lecturing me.
I shouldn't justify myself, I will only say I drive through cityes where top speeds are around 50 kmh, I look at my BB when I drive only at the end, to make sure all I did is right; I press a button and I'm in contact list, I press another 2 and I go to my desired contact; I can't do that on a S3 without looking at the display (and using 2 hands).
I have been using my head and, instead of using a junk touchscreen huge phone that needs my attention, I bought a BB.

How about when I carry a bag? should I hurt my knees for the "pleasure" of a giant phone? Why shouldn't I just take out a laptop? I would still hurt my knees but I would do things better than on a tiny tablet that is S3...

Please do tell me: how can I grow my stress level using exclusively a huge useless phone like S3?

posted on 29 May 2013, 02:38

30. itsdeepak4u2000 (Posts: 2783; Member since: 03 Nov 2012)


Poor Apple... bad excuses, large iphone means huge cost of that phone, and they'll never compromise with price, so sad.

posted on 30 May 2013, 15:17

56. number29 (Posts: 185; Member since: 25 Jan 2013)


Apple frequently compromise on price (look at the iPod Mini and iPad Mini as examples). The difference with Apple is they don't just put a product out because they can; they put out a product that they think will target and attract the most number of customers. Samsung's approach of loads of different products that sell in fewer quantities each is a perfectly valid one, but it's just not Apple's approach.

posted on 29 May 2013, 05:33 1

35. JunkCreek (Posts: 406; Member since: 13 Jul 2012)


THE TRUE REASON:

it will make the developers got A BIG TROUBLE! remember, iOS DID NOT PROVIDE developers ANY WAY TO AUTO-SCALE their apps/games resolution! by the time iPad mini and iPhone 5 launched, so many people complaint about black border around their apps/games!

posted on 29 May 2013, 06:05 1

37. ryq24 (Posts: 527; Member since: 17 Oct 2011)


Yeah right! Wait till apple stocks went further down to $1 and he would change his mind in an instance!

posted on 29 May 2013, 06:05

38. WHoyton1 (Posts: 1633; Member since: 21 Feb 2013)


He is no stove jobs I'll say that!

posted on 29 May 2013, 07:30

42. ajac09 (Posts: 1367; Member since: 30 Sep 2009)


Becasue then apple will be called a copy and we know apple doesn't copy anyone.. no sir!

posted on 29 May 2013, 09:48

44. roldefol (Posts: 3084; Member since: 28 Jan 2011)


Fact is, at the moment the market for phablets is still small. Apple has little incentive to jump in. Just like they didn't jump into 7-8" tablets until Amazon, Google and Samsung started threatening iPad sales. The Galaxy Note doesn't compete with the iPhone, so they don't need to worry...yet.

posted on 29 May 2013, 11:32 1

45. TheRetroReplay (Posts: 245; Member since: 20 Mar 2012)


Phablets are a stupid idea anyway

posted on 30 May 2013, 01:00

51. alanaldo (Posts: 5; Member since: 25 Mar 2013)


this dude has to go ,,,cant compare it to steve jobs,, hes just making time releasing garbage recycled technology that we have already seen and its not surprising any more ,, other companies will take the lead soon if this is not done now

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