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Tim Cook explains why there is no Apple iPhone phablet

Posted: , by Alan F.

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Tim Cook explains why there is no Apple iPhone phablet
Tim Cook was the featured guest at D11 on Tuesday night and speaking with All Thing D's Walt Mossberg and Karla Swisher, the Apple CEO answered a long-winded question asked by Mossberg about why Apple produces only one version of the Apple iPhone each year considering all of the different versions of the Apple iPod that were created. "We haven't so far, but it doesn't shut off the future," says the executive, perhaps leaving the door open for the oft-rumored low-price version of Apple's iconic smartphone.

Cook goes on to say that it takes a lot of work to get the hardware, software and services right on a smartphone and that Apple is focusing on one model instead of losing focus by producing multiple versions of the iPhone. When Mossberg asked why there is no iPhone phablet, Cook responded by saying that having a large screen on a phone is a trade-off and that things like brightness, battery life and longevity of the screen have to be taken into consideration.

You can hear Cook's responses for yourself by clicking on the video below.


source: AllThingsD

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posted on 28 May 2013, 23:07 9

1. PermanentHiatus (Posts: 267; Member since: 22 Jun 2012)


He wants to avoid fragmentation that's why.

posted on 28 May 2013, 23:36 12

10. joey_sfb (Posts: 6003; Member since: 29 Mar 2012)


No. He wants to stay fragmented for as long as he can. Apple makes more if you buy an expensive iPhone and iPad. For iPad he prefers his Apple fans to buy both the regular iPad and the mini.

A true Apple loyalist will also stay current with every iDevice that he or she owned.

posted on 28 May 2013, 23:43 15

11. AnTuTu (Posts: 1580; Member since: 14 Oct 2012)


Because they can't make it simple is that :)

posted on 29 May 2013, 01:48 3

27. Reluctant_Human (Posts: 889; Member since: 28 Jun 2012)


Tell that to iphone 5 users with apps that still have the black bars on the edges.

posted on 28 May 2013, 23:09 18

2. arsenaljimenez (Posts: 178; Member since: 03 May 2012)


Apple can't make because it would mean they would actually have to put time in designing a new phone.

posted on 28 May 2013, 23:13 5

3. quakan (Posts: 1381; Member since: 02 Mar 2011)


Not really, they could easily use a similar, maybe slightly different design for a larger iPhone.

posted on 29 May 2013, 02:46 3

31. Nathan_ingx (Posts: 4003; Member since: 07 Mar 2012)


Merge the iPhone 5 with and iPad...scale it down to 5.5 inch.
You got the iPha.
Nah, i still don't like it.

posted on 28 May 2013, 23:16 6

4. suavemezie (Posts: 84; Member since: 21 Jun 2012)


Why are you guys wating your time? Apple is not a Tech company, they don't know. so all these Phablets with higher PPi than iphone are all trade off's?

posted on 28 May 2013, 23:18 7

5. skuld (Posts: 44; Member since: 10 Jan 2013)


not that they don't wanna do it. they are too lazy to do it.

posted on 28 May 2013, 23:25 7

6. quakan (Posts: 1381; Member since: 02 Mar 2011)


Really? Companies like Apple and Samsung didn't get to where they are now by being lazy.

posted on 30 May 2013, 17:18

57. metalpoet (unregistered)


Right now apple and its loyal army is pretty much busy making fun of phones larger than 4 inches so why would they go back on it so soon and make an "ACCEPTABLE" size phone. People will call em out on it and they'll lose the following that they have right now. Although it does surprise me why they wont change the size and look and everything everytime they come out with a new phone because then everybody would have to buy all new accessories to go with it(case, screen protector, car charger, ihome docking station, and such)

posted on 28 May 2013, 23:27 7

7. FlushGordon (unregistered)


It would cannibalize the sales of their puny-screen iPhones since most people these days prefer larger screens

posted on 28 May 2013, 23:30 3

8. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


Are they lazy or they don't know how to do it? Having a large screen on a phone is a trade-off?

If it's a trade-off then why Samsung can do it? Just look at the Note series, just look at the Mega series, Tim Cook, please use your eyes to look at it!

posted on 29 May 2013, 00:42 1

17. number29 (Posts: 185; Member since: 25 Jan 2013)


They are all considerably larger phones than the iPhone. That's the trade-off.

posted on 28 May 2013, 23:30 10

9. jroc74 (Posts: 6015; Member since: 30 Dec 2010)


Mr. Cook must havent seen the Android phones available that dont really have a problem with that....and have a bigger screen....

Battery life? Bigger battery....duh. Technology gets more efficient as new versions come out. The newest LTE tech is better on battery life. Same for processors, screens, etc.

Brightness? They use LCD screens....wont be a problem.

Longevity? I dont really know what he means by that...I dont think anyone with a phablet right now does either...

At least he didnt say..." no one wants a big phone...."

posted on 29 May 2013, 00:00 6

13. aditya.k (Posts: 495; Member since: 10 Mar 2013)


Bigger battery, bigger screen, higher resolution = more price. Maybe he'll add another 200$ for the current price! xD

posted on 29 May 2013, 00:54 1

19. techspace (Posts: 1036; Member since: 03 Sep 2012)


iPads have bigger screens bigger batteries and higher resolutions but they are cheaper than the iPhones...even the non wifi lye versions are cheaper...the pricing depends on the law of demand....apple spends more on making an iPad than the iPhone but its cheaper than the iPhone...personally, I think a 5 inch idevices with a refreshed ui will be very popular and the price should be $299 or less(locked to any carrier)...and they also need a few exclusive features that could differentiate their devices from the other android and wp devices in the market...they can avoid fragmentation if both the 4 inch and 5 inch versions will have 1080p screens....similarly the smaller and the larger iPads should have the same resolution....then there will be only two different resolutions on all the new iOS devices...

posted on 29 May 2013, 01:07 2

22. gmracer1 (Posts: 646; Member since: 28 Dec 2012)


That's gotta be the longest sentence, ever.

posted on 29 May 2013, 06:24

40. techspace (Posts: 1036; Member since: 03 Sep 2012)


I think it's the longest sentence you have ever seen...it's not the biggest sentence ever

posted on 30 May 2013, 08:17

52. gmracer1 (Posts: 646; Member since: 28 Dec 2012)


It was sarcasm -.-

posted on 30 May 2013, 09:04

53. techspace (Posts: 1036; Member since: 03 Sep 2012)


i knew it...but i had to give you the right answer...that its not the biggest sentence ever

posted on 29 May 2013, 01:41

26. tigermcm (Posts: 856; Member since: 02 Sep 2009)


you might actually be making a point there. If I remember correctly recently it was said iOS has 17% of the market but dominates the tablet market so they sell the iPhones for more since the "demand" isnt truely as high as the iPad(s).

posted on 29 May 2013, 06:22

39. techspace (Posts: 1036; Member since: 03 Sep 2012)


They sell more iPhones than iPads...you should not look at the marketshare you should consider the number of units sold...the smartphone market is much bigger than the tablet market...

posted on 28 May 2013, 23:53 9

12. tmcr7 (Posts: 180; Member since: 02 Nov 2011)


Take this with a grain of salt. They also said they will never release a 7" tablet. Then they released the iPad mini.

posted on 29 May 2013, 01:54 2

28. FlushGordon (unregistered)


Technically, they were right...coz the Mini is not 7 inches LOL

posted on 29 May 2013, 12:03

48. Stuntman (Posts: 836; Member since: 01 Aug 2011)


Yeah. It's a 7.9" tablet, so it doesn't qualify as a 7" tablet. That's what Apple said when they released the iPad Mini.

posted on 29 May 2013, 00:10 1

14. techloverNYC (Posts: 601; Member since: 20 Nov 2012)


we dont need need another oversized iphone, thats why

posted on 29 May 2013, 00:12 3

15. abcdefgh (banned) (Posts: 471; Member since: 29 Mar 2013)


this guy need to attend tution under sammy

posted on 29 May 2013, 00:16 2

16. LionStone (Posts: 753; Member since: 10 Dec 2010)


That dude is scary lookin!

posted on 29 May 2013, 00:42 2

18. Whateverman (Posts: 3271; Member since: 17 May 2009)


Lame excuses. First it was "people want to use their devices with one hand" but now its all the "trade-offs", lol! Weeeeeeak!!!

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