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Stephen Elop's live Q&A session – Nokia brand won't be used for long, and other interesting bits

Posted: , by Luis D.

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Stephen Elop's live Q&A session – Nokia brand won't be used for long, and other interesting bits

On his first day as an Executive VP of Microsoft Devices, Stephen Elop sat down for a forty minute open chat session. During the time, Elop reflected on his past at Nokia, the present “identity crisis” which dwells on Nokia and Microsoft following the successful acquisition of the former's mobile business, and the future of both companies as one. 

We also sat down and picked the former Nokia CEO's most interesting answers. In short, Elop feels no remorse for his tenure at the Finnish company, confirmed that “work is underway” on coming up with a new smartphone brand, and admitted his favorite Lumia phone is the upcoming 930. Nothing groundbreaking, but we definitely appreciate the insight.

On the rumors and uncertainty surrounding the Nokia trademark post-Microsoft merger:

"Microsoft Mobile Oy is a legal construct that was created to facilitate the merger. It is not a brand that will be seen by consumers. The Nokia brand is available to Microsoft to use for its mobile phones products for a period of time, but Nokia as a brand will not be used for long going forward for smartphones. Work is underway to select the go forward smartphone brand."

On whether Nokia will continue to innovate mobile technology as it did with the Lumia line:

"I think we can go even further than that. By combining with MSFT, we will each be able to innovate together in ways that we could not as separate companies. Lots of good things ahead."

On the future of the much hyped, and rather disappointing Nokia X line:

"Microsoft acquired the mobile phones business, inclusive of Nokia X, to help connect the next billion people to Microsoft's services. Nokia X uses the MSFT cloud, not Google's. This is a great opportunity to connect new customers to Skype, outlook.com and Onedrive for the first time. We've already seen tens of thousands of new subscribers on MSFT services."

On when will we get the first Microsoft branded smartphone and more branding issues:

"Now that we are One company, the marketing and product folks will lay in the plans for the shift to a consistent brand. While we are not ready to share precise details, i can assure you that it will not be the "Nokia Lumia 1020 with Windows Phone on the AT&T LTE Network" ... too many words! That somehow doesn't roll off the tongue..."

On the future of Nokia Mixradio, Nokia TV, Nokia Camera apps, and other Nokia apps in Lumia phones:

"We have been building a lot of app's that have been specific to Lumia, but now those people and efforts will transfer to MSFT. We believe that these types of capabilities are critical to differentiation, so you will see these themes continue."

On Elop's favorite Windows Phone apps:

"It's no secret that i enjoy "track my life". I travel a ton, and it is fun to see how i have traversed the world. Also, i enjoy a simple app called ATIS because I am a pilot, and it essential. Finally, it is great to see UBER working within the browser of Windows Phone ... i got hooked on UBER just the other day when visiting an unfamiliar city."

Asked bluntly whether Nokia phones running Android is a good idea:

"When we made the decision to focus on Windows Phone back in 2011, we were very concerned that a decision to pursue Android would put us on a collision course with Samsung, who already had established a head of steam around Android. That was the right decision, as we have seen virtually all other OEMs from those days pushed to the side. Today, we are using AOSP to attack a specific market opportunity, but we are being thoughtful to do it in a way that accrues benefit to Microsoft and to Lumia."

On whether he has any regrets after serving as Nokia's CEO:

"During a speech I gave today to the gathered employees of Nokia, errr, Microsoft, I said that the last few years had been both the most challenging and rewarding of my career. Like virtually everyone at Nokia, we worked harder and committed more of ourselves to this mission than anything before. Now, we have the opportunity to take it to the next level within the context of MSFT."

On the possibility of Microsoft products becoming as colorful as Lumia devices:

"You may have seen a video today on youtube that celebrated Nokia's arrival within Microsoft, and the theme was "more colorful". Here in Espoo today we are all wearing the bright colors of our devices. I'm pretty sure you will see this "colorful" personality transcend into MSFT."

On being accused of "killing Nokia":

"Thanks, I know that there is a lot of emotion around some of the hard decisions that we had to make. Back in late 2010 and 2011, we carefully assessed the state of the internal Nokia operating system efforts. Unfortunately, we could not see a way that Symbian could be brought to a competitive level with, for example, the iPhone that had shipped THREE years earlier! And the Meego effort was significantly delayed and did not have the promise of a broad enough portfolio soon enough. We had to make a forceful decision to give Nokia the chance to compete again."

On his favorite Lumia phone:

"While I love all of our children, I must say that I am totally loving the new 930 (and yes, you can get one soon as well). The quality of the screen is fantastic, audio rocks, and of course the new WP version makes a huge difference."

On being "awarded" a Microsoft Trojan at Nokia:

"As a result of the work that we have done, we have transformed Nokia into a stronger company with NSN, HERE and Advanced Technologies. At the same time, our Devices and Services business has a new opportunity within a stronger Microsoft. As for the Trojan horse thing, i have only ever worked on behalf of and for the benefit of Nokia shareholders while at Nokia. Additionally, all fundamental business and strategy decisions were made with the support and approval of the Nokia board of directors, of which I was a member."

On adding more languages to the WP 8.1 swipe keyboard:

"You are right - it's a great feature, particularly with the predictive text included. I can't announce specific timing for languages, but you will see this and other capabilities like Cortana pushed out widely."

source: Nokia Conversations

  • Options

posted on 28 Apr 2014, 09:59 18

1. Finalflash (Posts: 3109; Member since: 23 Jul 2013)

Well there you have it straight from the Trojan horse's mouth. I also would regret nothing with 25 million in the bank. This feat stands as a testament to how quickly some of the most powerful and large companies in a given industry can collapse.

posted on 28 Apr 2014, 12:25 6

20. 0xFFFF (Posts: 3806; Member since: 16 Apr 2014)

Well said. From Elop's talking points, you can see how Elop/Microsoft will keep repeating the lie that he was just doing what was best for Nokia until people accept it as the truth. I hope the Finnish people never forget what happens when you accept Microsoft into your home.


posted on 28 Apr 2014, 12:54 6

24. Altair (Posts: 367; Member since: 02 Feb 2012)

There have been a lot of large companies, that have been collapsed (Kodak, IBM, RIM, Motorola and many others). There never is one reason for such thing. Mr. Elop is the reason for collapse. Problems started way before his CEO season. Downhill started at 2004 with many wrong decisions.

Elop just did what he could at current situation.

posted on 28 Apr 2014, 14:36 4

28. 0xFFFF (Posts: 3806; Member since: 16 Apr 2014)

This sort of argument is just part of the lie. Like saying because the patient was sick, we gave him poison, but don't blame the poison because it killed the patient.

If you want a sick company to get better, you don't give it poison. And Elop was most certainly a poisonous snake.

posted on 29 Apr 2014, 15:21

55. marbovo (Posts: 658; Member since: 16 May 2013)

I'm sorry, but IBM is a huge company on these days(it is 5th largest IT company in the world in revenue, which has google in 11th), but it now focuses on business, thats why you don't heard a lot of them

posted on 28 Apr 2014, 14:37 3

29. MartyK (Posts: 820; Member since: 11 Apr 2012)

"straight from the Trojan horse's mouth".... this is GREAT!!..hahahaha

posted on 28 Apr 2014, 15:39 3

33. Ashoaib (Posts: 3229; Member since: 15 Nov 2013)

Nokia brand will not be used for long bcoz he wanted to finish nokia, so how nokia brand will be used for long? This Q&A session mean Quarrels and Abuses for elop/flop, whatever his name

posted on 28 Apr 2014, 15:43 2

34. akki20892 (Posts: 3901; Member since: 04 Feb 2013)

I can blame elop, and specially board members as well. Stupids let done easily and calmly. Waiting to see new CEO of Nokia and I hope he will bring back Nokia in their main business device and services soon in 2016. Android will be perfect. New era will begin.

posted on 28 Apr 2014, 10:02 2

2. ArtSim98 (Posts: 3535; Member since: 21 Dec 2012)


posted on 28 Apr 2014, 10:06

3. MrTzr (unregistered)

Haha, me too. I like your video's btw.

posted on 28 Apr 2014, 10:16

5. ArtSim98 (Posts: 3535; Member since: 21 Dec 2012)

Thanks :)

posted on 29 Apr 2014, 02:43

51. 0xFFFF (Posts: 3806; Member since: 16 Apr 2014)

Yeah, Elop is a pilot. It is a needed skill for quick getaways, i.e. after he performs corporate homicide.

posted on 28 Apr 2014, 10:12 5

4. almostdone (Posts: 231; Member since: 25 Sep 2012)

They need to stick with the Lumia brand if they are to have any chance of survival in the mobile arena. Nokia is a huge globally respected brand. M$ is not... Not for phones anyway.

posted on 28 Apr 2014, 10:46 2

10. ihavenoname (Posts: 1693; Member since: 18 Aug 2013)

Yeah, M$ is not really that big even on tablets. For normal people M$ is Windows and Office. Lumia brand, well 50% it's good, because it's known brand and people connect it with Nokia. Anyway, M$ will face difficulties, small or big, when they remove Nokia name.

posted on 29 Apr 2014, 01:35

49. pegasso (Posts: 276; Member since: 27 Nov 2011)

yes. and Microsoft Kin is prime example of that.

posted on 28 Apr 2014, 10:19

6. jellmoo (Posts: 1598; Member since: 31 Oct 2011)

"On the future of the much hyped, and rather disappointing Nokia X line:"

Might want to tone down the rhetoric when reporting on actual quotes. This wasn't part of the original question, and is the sort of thing best left to a review or editorial.

posted on 28 Apr 2014, 11:25 3

13. luis.d (Posts: 329; Member since: 04 Dec 2013)

The actual quotes are authentic. The rhetoric stems from our review of the Nokia X. Still, I do appreciate your advice, because it stems from good practice!

posted on 28 Apr 2014, 11:45

16. jellmoo (Posts: 1598; Member since: 31 Oct 2011)

Much appreciated!

posted on 28 Apr 2014, 10:21 15

7. Anshulonweb (Posts: 430; Member since: 07 Feb 2014)

no Nokia branding = no windows phone for me......

posted on 28 Apr 2014, 16:37 2

35. akki20892 (Posts: 3901; Member since: 04 Feb 2013)

My last Nokia will be Nokia Lumia 930.

posted on 28 Apr 2014, 10:21 15

8. RaKithAPeiRiZ (Posts: 1488; Member since: 29 Dec 2011)

Elop - Elop to Base, Elop to base , mission complete , i repeat , mission is complete , target is neutralised over...crr....crrr
MSHQ- Copy that Agent Elop , you have done well , $25 million has been added to your account as promised , rendevouz with MSHQ asap
Elop - Roger that , over...crrrr crrrr


posted on 28 Apr 2014, 10:23 7

9. 27satz (Posts: 134; Member since: 28 Apr 2014)

Stephen Elop a worst CEO ever witnessed in human history who destroyed the mighty NOKIA once and sold to his dear Ex-company Microsoft. I miss my NOKIA days with them.

posted on 28 Apr 2014, 11:05 7

11. Arthurhkt (Posts: 486; Member since: 19 Apr 2012)

Maybe this not a popular decision, but i don't really think that Elop is as fail as what we think he is, well yeah maybe he did not help Nokia to build up the fame they once have. But if you understand the story behind, Nokia start bleeding way before Elop enter to it's office. It's because the old Nokia already ignorance enough to think that Apple and Android(Google or Samsung) won't bring any impact to them, since so Elop already try his best to bring it as a third power horse(in term of OS market...). Yeah maybe indeed he is trojan horse from Microsoft, well who cares, as long Nokia still bring out quality handphones, i am still buying it, such as my current Lumia 925, it is really one beautiful lady i ever use in my life ;)

posted on 28 Apr 2014, 11:53 1

17. Arthurhkt (Posts: 486; Member since: 19 Apr 2012)

On the side note, it means that we won't see a Microsoft brand phone so soon

posted on 28 Apr 2014, 19:03

42. NokiaFTW (Posts: 2071; Member since: 24 Oct 2012)

Finally, a sensible comment on this site.

posted on 28 Apr 2014, 23:02 1

48. express77 (unregistered)

Then by hiring eflop, did Nokia succeed? It's most successful division was in loss and was sold out. And eflop tried his best to sell Nokia and was successful, and he never tried to make it successful. I agree Nokia has a big ignorance before he came but hiring a person like him was the biggest ignorance they could have ever done.

posted on 28 Apr 2014, 11:09 4

12. androidwpios (Posts: 10; Member since: 28 Apr 2014)

OK elop says they went to WP because Samsung dominate android. OK they will take time make there own skin like touchwiz and HTC skin etc...and so many ppl hate skins prefer stock android or skin close to it.
Nokia will known in term of design and technology.
They can start with stock android and few tweaks Like Motorola. Imagien with me lumia 1020 power by android.
The worst thing happen to nokia after iPhone is elop.

posted on 28 Apr 2014, 11:25 5

14. RaKithAPeiRiZ (Posts: 1488; Member since: 29 Dec 2011)

im sure if Nokia went with Android in 2011 when they had the chance , they could have kept the ovi store , the famous meego icon style ,the nokia font instead of obeying strict rules of WP

posted on 28 Apr 2014, 11:39 5

15. CX3NT3_713 (Posts: 2275; Member since: 18 Apr 2011)

To me it doesn't matter,whether they keep the Nokia brand or come up with something else, as long as they keep the good built quality, and camera

posted on 28 Apr 2014, 11:54 2

18. sprockkets (Posts: 1611; Member since: 16 Jan 2012)

Thanks for proving you always were and still are full of sht.

posted on 28 Apr 2014, 12:21 2

19. Arunshaw (Posts: 2; Member since: 23 Mar 2014)

Well two things confirm by seeing this conversation:-
1)Microsoft will not using nokia's name in there future devices.
2)W.P devices doesn't have mix radio,pro cam and etc. Apps which people likes more

Nokia is responsible for growth and use of windows os people buy's phone some time only by seeing the logo of nokia cause people know how much reputation have nokia in the market.....so microsoft is taking bad descision for removing the name of nokia from devices

posted on 28 Apr 2014, 12:35 3

21. papss (unregistered)

I can't wait to se what they come up with in the future. As long as the phones are of equal or better quality I could give a rat's as$ of the name... Would I rather look at one of 500 same generic fronts of a SS device or look at a lumia only without the Nokia name.. hmmm yeah it's not a hard decision

posted on 28 Apr 2014, 12:43 7

22. mokhtar (Posts: 405; Member since: 06 Jan 2014)

i just bought a nokia lumia 1020 ..i can tell you this phone is just incredible .. so higher than s4 or s5 , i5s , or this shi**s .. ( i have z1 too ) , he has louder speaker than samsung phone , best camera , incredible desing and feeling , windows ? windows phone is amazing i was afraid at the beggining but it's awsome really , i like it so so so much even i put my z1 i don't use it at all

posted on 28 Apr 2014, 12:53 4

23. corporateJP (Posts: 2431; Member since: 28 Nov 2009)

This little sit-down proves nothing than what has already been said about this guy.

Nokia may have been in trouble before Elop, but the only thing he did once he took over was made it easier for M$ to take over on the cheap.

Don't be fooled, the board was on the take from M$ as well. Elop came in and sold it to everyone with a load of voting shares. The last Nokia shareholder meeting was a stone-throwing expo because of Elop and the Board...people were pissed.

I'm good with my Windows Phone, until it dies, then it's over...no Nokia, no bueno...

posted on 28 Apr 2014, 15:37 2

32. SemperFiV12 (Posts: 944; Member since: 09 Nov 2010)

well good luck with it dying... my old Lumia 900 was given to my father - aka destroyer of all technology - and it is still alive and well.

I actually see many first gen Lumias still around!

posted on 28 Apr 2014, 13:30 6

25. GeorgeDao123 (Posts: 431; Member since: 20 Aug 2013)

Good job, Elop. If you decided to dump Symbian to go for Android, Nokia fans, I mean Symbian fans, might feel better to switch. And perhaps there is no acquision at the moment.

Once again, you did an extremely good job. It took Nokia twenty years to become the king, and you just needed five years to dump Nokia. Hopefully, you won't even dump Microsoft in future.

posted on 28 Apr 2014, 13:32 2

26. 7thspaceman (Posts: 1546; Member since: 14 Feb 2011)

The Lumia line will remain but Microsoft already has the "Surface line" and could start Marketing a Surface smartphone. Microsoft should start doing the Surface smart phone line immediately so People can get familiar with them over the years. Microsoft should also create a new line of cheaper Smart phones and tablets called Astron, LaserBlast., Executive, or some other Name because it's the cheaper lumia 520/525 Windows smart phones that are making the Windows 8 Phones top selling mark. Microsoft needs to bring out a Windows 8.1 cheap Atom based colorful polycarbonate case line of tablets. the trouble MS is having selling Windows 8.1 Tablets using Intel i5 CPU and i7 CPU's is the costs to produce them is high compared to an ARMS CPU tablet like those used in a Nokia 2520 or the New surface 2 RT OS tablets. I do not Envy Microsoft. they have a big challenge. MS has the Guts and money to give it a GO. I am curious as to how all this will play out for them and I wish MS and all parties involved the best of luck

posted on 28 Apr 2014, 14:03 4

27. NokiaFTW (Posts: 2071; Member since: 24 Oct 2012)

Lumia brand doesn't matter to me. I might not even get a Nokia/MS powered WP if HTC release a WP version of the M8.
And regarding the hate and cursing towards Elop, he was already trying the save a sinking ship. Nokia were already going downhill with an outdated OS i.e. Symbian. Their profits were going down. And regarding him adopting WP, it wasn't his decision alone. The entire Nokia board and shareholders also agreed on that decision. Personally I think it was great adopting a stylish and fresh looking OS rather than following the competition. Even if he had chosen Android, there wasn't any guarantee of them succeeding as Samsung were having control of that market. I know many people who wouldn't buy a Nokia phone at all, even if it had Android. One can look at HTC & Motorola as examples of companies who have failed or are failing with Android. Even though Motorola are making a comeback, they still have been sold twice. And HTC are almost on the verge of going bankrupt. So I request you'll to stop hating on Elop and concentrate and look forward to the future of Nokia & WP with Microsoft's support and money.

posted on 28 Apr 2014, 15:03 1

30. elitewolverine (Posts: 5184; Member since: 28 Oct 2013)

They wont listen to reason. They think he was some dark evil force that sucked out the brains of people with more smarts than most here will ever have.

One can only look to Moto, stripped of even its patents, at least MS gave Nokia that much. Who owns moto now? google? Lenovo....;)

posted on 28 Apr 2014, 16:40

36. microsoftnokiawin (Posts: 1178; Member since: 30 Mar 2012)

MS didn't buy moto because they wanted to keep the price down ! they said themselves before in an earlier article !

posted on 28 Apr 2014, 16:46

38. microsoftnokiawin (Posts: 1178; Member since: 30 Mar 2012)

sorry whole of nokia* not moto !

posted on 28 Apr 2014, 22:54

47. sprockkets (Posts: 1611; Member since: 16 Jan 2012)

"One can only look to Moto, stripped of even its patents, at least MS gave Nokia that much. Who owns moto now? google? Lenovo....;)"

Google is making their modular phone - they need the patents for it.

Second, MS got a non exclusive license to Nokia's patents, not ownership.

posted on 29 Apr 2014, 07:07

53. jroc74 (Posts: 6006; Member since: 30 Dec 2010)

....The deal with Lenovo included letting Moto use, keep patents with no problems, hurdles.

Google still has shares in Motorola....they still have their hands in. Them selling Motorola is more like having 2 good players on a team...but they play the same position..with really room for one.

What do you do....try to keep both...knowing either one can shine, start elsewhere or do you try to further one of their career's along by releasing, trading one? There were record deals done the same way....the producer, record label contact decided to let the artist go elsewhere because staying would have hampered their growth as the producer, record label contact had their hands full with other projects. Even if that artist goes on to be a huge success elsewhere...its a win-win for all.

Or sports trades where both teams involved wind up with great players, players that contribute to their new team's success.. Win-win for all.

posted on 28 Apr 2014, 15:30

31. Liveitup (Posts: 1798; Member since: 07 Jan 2014)

Yeah you can't reason with ignorance, they are stuck in their ways. As you said Google bought Motorola for patents then sold it to Lenovo a foreign company.Microsoft bought part of Nokia and are making American smartphones, only them and Apple yet they bash those who are committed and give those who just discarded an American after getting the patents a pass, all in the name of fanboyism.

posted on 28 Apr 2014, 16:44 1

37. number29 (Posts: 185; Member since: 25 Jan 2013)

People seem to forget that Motorola tanked when they went Android and BB tanked by sticking with their own old OS. What makes anyone thinking that Nokia switching to Android or sticking with one of their old OSes would be a good idea?! History tells us it's a terrible idea to do either (unless you're Samsung or Apple!).

posted on 28 Apr 2014, 16:56 3

39. microsoftnokiawin (Posts: 1178; Member since: 30 Mar 2012)

but see unlike Motorola Nokia throughout time Nokia was always beating them and Nokia had over 50% customer loyalties at the time Symbian which was similar to android would have been fine by them but non of them wanted windows phones as it was a step down from Symbian

and unlike Motorola Nokia had a brand new home grow os that was young and had potential

so nokia had so many cards to play and instead they played one and threw the rest out literally !

posted on 28 Apr 2014, 17:12

40. elitewolverine (Posts: 5184; Member since: 28 Oct 2013)

Yes because before MS stepped in, Nokia was selling millions of smartphones that were competitive with iOS or Droid. No they were not, the N9 was but came to late and had it's own issues.

How many hundreds of thousands of apps did Symbian have running on it by 2011? Apps that made ios and droid famous?

You can call Symbian smartphones but in reality Symbian os has been around for ages, any sale of Symbian was lumped into 'smartphone'. Reality was that Nokia was loosing the battle.

No other company wanted Nokia OS's, Cisco walked away from Symbian, Samsung, Sony, LG walked away from MeeGo.

Only in planet crazy can anyone look and say Nokia would have came out ahead in an already established market of droids.

posted on 29 Apr 2014, 02:39

50. microsoftnokiawin (Posts: 1178; Member since: 30 Mar 2012)

tbh we've gone over this in 5 articles so far symbian was still the highest selling os at the time to axe it completely was stupid it was dominating the low end market of smartphones and you shouldve just let it slowly die out while makinng money and even after symbian was axed it out sold windows phone

fun fact can't remember the article but symbian had the most downloaded apps even though it's app store wasn't big !

and because other companies walked way that product is bad now ?

nokia would've been in a better place now if they didn't just rely on windows phone which was less mature and smart then symbian and meego !

posted on 28 Apr 2014, 22:06 1

44. jroc74 (Posts: 6006; Member since: 30 Dec 2010)

No...Moto tanked....right before going Android....Android saw them get popular again....make some sales...but they never really recovered from right before pre Android.

Thats what people dont seem to remember...

posted on 28 Apr 2014, 22:13 2

45. jroc74 (Posts: 6006; Member since: 30 Dec 2010)

And it seems Elop was scared to compete directly with Samsung. I dont know if I like the sound of that...its like he has no confidence in his product. No wonder Nokia, WP fans repeat this...it comes from the man himself...

Wild thing is.....either way Nokia is still competing with Samsung. Samsung has WP phones.... Nokia is winning big in WP land....but vs Samsung with Android.....its a different story.

posted on 29 Apr 2014, 02:47 1

52. 0xFFFF (Posts: 3806; Member since: 16 Apr 2014)

Elop said the right things for his real mission. He said the things that his masters at Microsoft whispered in his ear. He knew going with Android would be a win for Nokia, but a loss for Microsoft. And he wanted the $25M that Microsoft had waiting for him.

Elop is nothing more than a corporate hit man for hire, a specialized assassin who kills businesses. No wonder he is a pilot and has a plane. Sometimes a quick exit is necessary after he does his dirty deeds.

posted on 29 Apr 2014, 07:23

54. papss (unregistered)

I'm laugh Iaughing at your speculating with no real proof.. link to prove it please? No physical proof? Oh okay thanks

posted on 28 Apr 2014, 17:25 1

41. Loubielou (Posts: 508; Member since: 11 Jul 2012)

THe Smiths Sing to Mr Elop "Please Shut Your Mouth" as All you take is a Load of Rubbish an been the Worse Person Ever to Join the Techinical Section,You Know nothing What consumers want on there Smartphones,an Your Companion name is Still not as Popular than Apple or Nokia,Microsoft will never be able to Reach the Success that Apple have Had,an i wish the Board of Nokia would not have let Microsoft never have any chance of Over Taking Them

posted on 28 Apr 2014, 19:22

43. shyguy3763 (Posts: 52; Member since: 27 Oct 2013)

Maybe if the next gen windows phones turn out to be awesome,which I think they should with all the cash flow from Microsoft,this sounds like a win-win situation to me,eagerly awaiting the new 'Windows Lumia"line.

posted on 28 Apr 2014, 22:30

46. -box- (Posts: 3991; Member since: 04 Jan 2012)

Anyone else thinking that Surface might wind up being the brand name? Though Surface Lumia sounds odd, and One is likely out.

posted on 30 Apr 2014, 04:43

56. 0xFFFF (Posts: 3806; Member since: 16 Apr 2014)

While Amazon may not like it, the next line of tablets from Microsoft won't be called "Surface". The new name is "Windle". And the phone is the "Windle Jr." :)

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