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Samsung details its new Galaxy S5 display: the brightest, most efficient OLED screen to date can hit 698 nits

Samsung details its new Galaxy S5 display: the brightest, most efficient OLED screen to date can hit 698 nits
Samsung Display decided to elaborate on its claims that the 5.1" panel of the Galaxy S5 is the best Super AMOLED display it's put in flagships so far. Hot on the heels of the pros at Displaymate concurring with that assessment, Samsung Display issued a blog post explaining the main reasons why.

First off, they confirm the so-called "Diamond" structure for the arrangement of the subpixels, an alternative to the standard RGB matrix arrangement. This structure seems is an offshoot of the PenTile matrix arrangement, but its advantage is an improved fill factor, which correlates better to the efficiency of the different OLED materials used to achieve the basic colors. Samsung says that the Diamond Pixel arrangement in its AMOLED panels is actually better than the PenTile of yesteryear, as it reduces aliasing and artifacts. Still, the number of green subpixels in the diamond matrix is as high as it would be in a regular RGB stripe configuration, for instance, while the red and blue subpixels are 50% less. They are much larger, though, and with a diamond shape, while the numerous small green subpixels are oval. 

Samsung details its new Galaxy S5 display: the brightest, most efficient OLED screen to date can hit 698 nits
This rendering scheme has allowed Samsung to achieve the same 1080p resolution as displays with a normal RGB stripe matrix, but with two thirds of the subpixel count. The overwhelming number of green subpixels is due to the fact that green is the longest-lasting and most efficient OLED emitter, while the red, and especially blue, are more taxing on the battery, and have a shorter lifespan. Now you know why even in the Cinema mode, which has been measured to be the closest to the standard sRGB color gamut, the green pulls towards oversaturation - there are just too many green subpixels in the Full HD Super AMOLED panels. Long story short, in terms of color representation we can't expect the screen on the Galaxy S5 to differ much from the one on the Note 3 and the S4, which share the same Diamond Pixel arrangement.

Samsung details its new Galaxy S5 display: the brightest, most efficient OLED screen to date can hit 698 nits
The big improvements are in brightness and power efficiency, though, reiterates Samsung. OLED displays don't have backlighting, as LCDs do, and only count on the light emitted by the organic LEDs in their structure. Thus, their maximum brightness levels are usually lower than those of the best LCDs out there. As you can see in the chart below, however, the 5.1" Galaxy S5 display is 22% brighter than the panel on the Galaxy S4, and 13% brighter than the Note 3. Those 351 nits might not sound much compared to, say, the 500+ nits of the iPhone 5s screen, but here Samsung is giving an example for the typical ambient lighting levels in your home or office, for instance, where LCDs hit similar values. 

During the Galaxy S5 announcement, Samsung bragged that it can easily hit 500 nits, which is a remarkable feat for a Super AMOLED screen. Today it clarified the peak brightness levels further, saying that in  further in certain high ambient lighting situations - for example, when the summer sun outside is shining directly on the display - they've measured burst levels of 698 nits, while the S5 hits 475 nits on the regular outside. This is the highest brightness level achieved by a mobile OLED panel so far, as only some Nokia Lumias manage to hit 600 nits in those circumstances, so kudos to Samsung here. 

Samsung details its new Galaxy S5 display: the brightest, most efficient OLED screen to date can hit 698 nits
Moreover, the good OLED panels are covered with elaborate low-reflectivity coatings, which serves to minimize those pesky mirror reflections, so their visibility outdoor is on par with much brighter screens. Samsung touts 4.5% reflectivity ratio for the S5, which is amongst the lowest measured on a mobile screen so far, making the Galaxy S5 panel an excellent screen for outdoor usage. Last but not least in the brightness department, the minimum luminance levels are just 2 nits now, which makes the phone more comfortable to use when you are lying in bed in complete darkness, and get a message, for instance. The human eye starts perceiving glare and discomfort in those situations at levels as low as 3-5 nits, says Samsung, so it tried to go even below that with the minimum brightness level on the S5.

Samsung details its new Galaxy S5 display: the brightest, most efficient OLED screen to date can hit 698 nits
In addition, the improved organic materials used by the company to make the new S5 panel led to 27% reduction in its power consumption rates, compared to previous Super AMOLED editions, like the one on the S4, as well as measured up to 1080p LCD screens. This allowed Samsung to eke out about a third longer battery life from the S4 to the S5, while bumping the battery capacity only slightly. 

When we combine that power-sipping display with the new Ultra Power Saving mode on the S5, it should be ranking among the best, but we'll save the verdict for when we do our own battery test. For now, it seems that with the Galaxy S5, Samsung has indeed managed to make its best mobile screen with OLED technology to date.

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posted on 04 Apr 2014, 03:31 28

2. emadshiny (Posts: 1127; Member since: 05 Dec 2012)


If these are true, then congratulations to Sammy.

posted on 04 Apr 2014, 16:22 1

59. torr310 (Posts: 354; Member since: 27 Oct 2011)


Nokia Lumias manage to hit 600 nits in those circumstances, so kudos to "Nokia" here, not Samsung.

But I am still looking forward what Samsung will offer in Note 4.

posted on 04 Apr 2014, 20:48 5

63. maherk (Posts: 801; Member since: 10 Feb 2012)


698 beats 600, but obviously not according to your match skills ;)

posted on 06 Apr 2014, 02:21

70. torr310 (Posts: 354; Member since: 27 Oct 2011)


What I was trying to say..Lumia 925 already hit 600 nits around a year ago.

posted on 06 Apr 2014, 02:35

71. shadez10 (Posts: 398; Member since: 15 Jan 2012)


+ the ClearBlack Display its a win!!! xD

posted on 06 Apr 2014, 04:16 1

72. bassof (Posts: 2; Member since: 24 Mar 2014)


There is so much jealousy against Samsung that it is ridiculous, especially from Nokia and Sony users, take a break with it, it is not good for health, or buy a Samsung and be happy and content as the rest of us ....

posted on 04 Apr 2014, 03:32 13

3. take1sub (Posts: 13; Member since: 24 Jan 2014)


actually this samsungdisplay's post is all based on displaymate's.

posted on 04 Apr 2014, 03:55 26

7. _Bone_ (Posts: 2107; Member since: 29 Oct 2012)


Which makes it objectively a spectacular screen.

posted on 04 Apr 2014, 03:36 22

4. Karriope (Posts: 95; Member since: 07 Jun 2013)


698nits is brighter than even most LCDs..
what I'd really love though is that 2nits mode. The S5 could easily be the best night clock ever.

posted on 04 Apr 2014, 04:19 11

15. tech2 (Posts: 1889; Member since: 26 Oct 2012)


+1....Good point and since its AMOLED only the lit up part of the display will consume battery.

Google's daydream function can be put to a good use here.

posted on 04 Apr 2014, 03:39 1

5. Pedro0x (Posts: 271; Member since: 19 Oct 2012)


This can only be achieved through auto-brightness, so it is basically useless to me

posted on 04 Apr 2014, 03:58 19

9. Jason2k13 (Posts: 639; Member since: 28 Mar 2013)


why is it useless? The sun doesn't shine in your country? or the sun is too strong the

posted on 04 Apr 2014, 04:39 2

18. Sauce (unregistered)


LOL this thread is full of great jokes xD

(this and post 14)

posted on 04 Apr 2014, 07:12 1

42. Pedro0x (Posts: 271; Member since: 19 Oct 2012)


What I meant was that this level of brightness is only accessible if you enable auto-brightness. This would be awesome if I could enable it manually. I do think that xda will figure out some way how to bypass this.

posted on 04 Apr 2014, 17:02 2

60. wildfiregt (Posts: 89; Member since: 10 Jun 2013)


Maximum brightness will peak when you'll need it. It'll take you 5 seconds to enable the mode. Why would you want 700 nits during the night ?

posted on 04 Apr 2014, 03:52 1

6. Lt.Green (Posts: 354; Member since: 13 Mar 2014)


The only thing I like about his phone.

posted on 04 Apr 2014, 04:46 21

20. tech2 (Posts: 1889; Member since: 26 Oct 2012)


What about the amazing battery life and arguably the best camera on an android phone ?

posted on 04 Apr 2014, 06:20 16

37. PapaSmurf (Posts: 7711; Member since: 14 May 2012)


Micro SD card slot, USB 3.0, IP67?

posted on 04 Apr 2014, 06:47 4

40. Duketytz (Posts: 391; Member since: 28 Nov 2013)


Prefer Micro SD card slot, IP58, Glass and Metal design:)

posted on 04 Apr 2014, 13:02 3

57. MrKoles (Posts: 305; Member since: 20 Jan 2013)


And I prefer one-handed use when it comes to smartphones.

posted on 05 Apr 2014, 04:50 1

69. SamsungELITE (unregistered)


you just made me laugh, you still prefer IP57 over the great IP67? oh my c'mon

posted on 04 Apr 2014, 03:56 3

8. MobileGuru (Posts: 78; Member since: 18 Jan 2014)


Good improvements, but amoled is still amoled. Burn in will happen especially with high brightness and colour shift is still worst than ips lcd. I own the gs2 and gs4.

posted on 04 Apr 2014, 04:01 16

11. Jason2k13 (Posts: 639; Member since: 28 Mar 2013)


burn in? proof? i read soo many people talk about burn in problems with amoled in blog websites only but never in real life. I also check out the XDA website every now and then and i rarely see people complaining about burn in and weird colour shift on amoled screen.

posted on 05 Apr 2014, 04:15

65. nedooo (Posts: 15; Member since: 10 Apr 2012)


Are you ok, have some kind of fever or what?
Burn in is known FACT...FACT, and one more time FACT for amoled.
You need proof: Google boy Google...or ask Sammy.

posted on 04 Apr 2014, 04:37 12

16. williamdroid (Posts: 125; Member since: 19 Jan 2014)


I still have my GS2.
I see no signs of burn in.

posted on 04 Apr 2014, 05:10 2

28. rantao333 (Posts: 209; Member since: 21 May 2013)


* yet

posted on 04 Apr 2014, 05:51 12

33. StraightEdgeNexus (Posts: 3074; Member since: 14 Feb 2014)


*Yet another troll and samsung hater.

posted on 26 Apr 2014, 11:09

77. nedooo (Posts: 15; Member since: 10 Apr 2012)


One more delusional boy...

posted on 04 Apr 2014, 07:08 9

41. nxl2610 (Posts: 49; Member since: 14 Aug 2013)


i've been on my S2 for almost 3 years now ,maybe i must wait another 3 years to get this so called "burn in" effect

And yeah ,hater gonna hate

posted on 04 Apr 2014, 10:37 4

54. anirudhshirsat97 (Posts: 382; Member since: 24 May 2011)


My s2 is almost 3 years old now and still no burn in issue.

posted on 05 Apr 2014, 04:19

66. nedooo (Posts: 15; Member since: 10 Apr 2012)


If you don't use it, it wont happen, same as car you don't drive won't spend any fuel...

posted on 27 Apr 2014, 09:15

80. Karriope (Posts: 95; Member since: 07 Jun 2013)


So I used my SII daily for two years with copious screen-on time and heavy web browsing, but it's never had a stuck image or "burn-in", but an -LCD- did. Just what are you so upset about?

posted on 26 Apr 2014, 11:13

79. nedooo (Posts: 15; Member since: 10 Apr 2012)


If you don't use it it wont have burn in ever...silly :P

posted on 26 Apr 2014, 11:11

78. nedooo (Posts: 15; Member since: 10 Apr 2012)


I had Omnia HD...Wave...S1...S2...
All suffer from BURN IN, but as long there is an army of funboys masochists Samy will not even try to look in to this...

posted on 04 Apr 2014, 09:44 2

52. AustinPaul (Posts: 27; Member since: 13 Dec 2011)


I've never experienced burn-in on ANY phone ever. Still rockin' my S3 via Wifi for some stuff, while on 5 months w/ Note 3. Keep phones pretty bright too.

posted on 04 Apr 2014, 12:01 1

55. Karriope (Posts: 95; Member since: 07 Jun 2013)


What's all this burn-in I'm hearing about lately?
I've never seen any "burn-in" phenonemons or stuck images (that's "burn-in" means to me) or significant color degradation over the two years plus my SII has been with me.

Ironically the LCD on my Walkman (that's a SONY of course) had a white-burn-in stuck image at one point for a while. Fortunately it went away after some screen-off time.

posted on 04 Apr 2014, 14:28

58. latido (Posts: 33; Member since: 31 May 2012)


amoled display on my gs3 burn my eyes a lot

posted on 04 Apr 2014, 03:59 1

10. MacWiNux (Posts: 60; Member since: 07 Jan 2014)


one thing that samsung mobile is great at :D

posted on 04 Apr 2014, 05:09

26. rantao333 (Posts: 209; Member since: 21 May 2013)


*only

posted on 04 Apr 2014, 06:21 13

38. PapaSmurf (Posts: 7711; Member since: 14 May 2012)


Seems like someone died in the inside after reading the article.

posted on 04 Apr 2014, 07:55

50. MacWiNux (Posts: 60; Member since: 07 Jan 2014)


don't forget they have a great marketing department

posted on 04 Apr 2014, 04:05 13

12. StraightEdgeNexus (Posts: 3074; Member since: 14 Feb 2014)


SUPER AMOLED FTW

posted on 04 Apr 2014, 05:08 1

25. rantao333 (Posts: 209; Member since: 21 May 2013)


1st time

posted on 04 Apr 2014, 06:02 13

35. StraightEdgeNexus (Posts: 3074; Member since: 14 Feb 2014)


Cry more samoled displays are always the best atleast from 2011.

posted on 04 Apr 2014, 07:16

43. true1984 (Posts: 586; Member since: 23 May 2012)


well i wouldnt go that far...

posted on 04 Apr 2014, 04:43 2

19. Amir1 (Posts: 257; Member since: 20 Aug 2013)


my main problem with amoled displays are the inferior natural colors. when panel manufacturers will have the right tech to advance in that then other oem's will start using oleds. also, oleds are more expensive then ips. i'm glad that most oem use ips. overall, it is superior imo.

posted on 04 Apr 2014, 05:07 9

24. cai4651 (Posts: 26; Member since: 09 Mar 2014)


Cinema mode...you read that part right? Excelent color accuracy.....

posted on 04 Apr 2014, 05:26 1

29. mixedfish (Posts: 79; Member since: 17 Nov 2013)


He's talking about technology in general and OEMs, not the Samsung implementation on the S5.

posted on 04 Apr 2014, 05:59 15

34. StraightEdgeNexus (Posts: 3074; Member since: 14 Feb 2014)


Try a super amoled for a week. You wont give a f to color accuracy. Those punchy and vibrant colors are just mindblowing. Superior viewing angles, now brighter screen, infinite contrast, perfect zero blacks, great minimum brightness, best sunlight legibility which cant be beaten by any LCD.

posted on 04 Apr 2014, 07:31

46. true1984 (Posts: 586; Member since: 23 May 2012)


i tried it but i didn't like it. although this new amoled is pretty amazing. if i didnt already have the m8 i might have given the s5 a chance(after rooting and flashing immediately)

posted on 04 Apr 2014, 07:39 5

48. The-Sailor-Man (Posts: 682; Member since: 25 Mar 2014)


S5 dispay has the most natural colors , that human eyes have seen on display.
You have old information, man.

posted on 04 Apr 2014, 12:48

56. dmh0284 (Posts: 10; Member since: 04 Apr 2014)


How is that possible when the S5 has an unproportionate amount of green pixels in its display?

posted on 05 Apr 2014, 01:22

64. Krjal (Posts: 61; Member since: 19 Dec 2013)


Because not every sub-pixel is on maximum power all the time. The image processor handles that. It's the same thing that let's you use any screen with coloured sub - pixels.

The processor also lets you tune the display to show more natural colours for regular use.

posted on 05 Apr 2014, 04:41

68. mohsin845 (Posts: 2; Member since: 05 Apr 2014)


try S5...then u would believe

posted on 04 Apr 2014, 05:37 1

31. Denco (Posts: 23; Member since: 25 Mar 2014)


The interesting thing is that every new high-end Samsung Galaxy doesn't hit home at the unveiling. The powerful features are usually hidden and begin to come to the fore as time goes on. Then, the so-called initial disappointment would give way to admiration and sell out. Same with Galaxy S3, S4 and now S5.

posted on 04 Apr 2014, 06:08

36. CX3NT3_713 (Posts: 1676; Member since: 18 Apr 2011)


Wow.. Go Skamsung !!!!

posted on 04 Apr 2014, 06:27 1

39. Eclectech (Posts: 62; Member since: 01 May 2013)


Somehow I'm still not convinced I'd want this over a proper LCD screen. Samsung screens have typically gone overboard with color saturation and I prefer natural color.

posted on 04 Apr 2014, 07:42 9

49. The-Sailor-Man (Posts: 682; Member since: 25 Mar 2014)


S5 dispay has the most natural colors , that human eyes have ever seen on display.
Wake up man

posted on 04 Apr 2014, 07:36 2

47. sam3k (Posts: 33; Member since: 02 May 2013)


Hats off to samsung on this 1 for raising the display bar even higher, hope the rest of the industry will follow suit, Competition is good for us all.

posted on 04 Apr 2014, 08:03 4

51. Killua (Posts: 261; Member since: 25 Nov 2013)


Can't wait to see Note 4's screen.

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