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Samsung calls Nokia’s “Blown away by Lumia” campaign “clearly unethical”

Posted: , by Charlene S.

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Samsung calls Nokia’s “Blown away by Lumia” campaign “clearly unethical”
While here in the US we are accustomed to the #SmokedByWindowsPhone campaign promoting the Nokia Lumia 900 and the Windows Phone operating system, there are various iterations of the same marketing campaign around the world. In India it is called “Blown away by Lumia” and features the Nokia Lumia 800 handset facing off against a variety of handsets popular in that region.

Just like the heaps of videos we have already seen, Nokia has uploaded various Blown away by Lumia spots to the web. Samsung has now made a statement claiming, “The campaign is clearly unethical”. The Korean-based manufacturer, who is believed to have recently dethroned Nokia as the largest smartphone manufacturer in India, feels that the majority of ads unfairly target its devices.

Viral Oza, Nokia India’s Director of Marketing, points out that the challenge is completely voluntary and held in public places. He said, “This challenge has not been created to target competition but to highlight the social media capabilities of the device.” He also added that the Nielsen validated the campaign and the Lumia 800 won 94% of the 104 challenges.

So what do you think? Does Samsung have a legitimate gripe or should someone call the ‘waambulance’?



source: The Times of India

45 Comments
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posted on 11 Apr 2012, 10:01 6

1. davecann2 (Posts: 460; Member since: 15 Mar 2011)


I bet the Apple haters on this site will find a way to blame Apple or FoxxCon.

posted on 11 Apr 2012, 10:05 11

4. MorePhonesThanNeeded (Posts: 635; Member since: 23 Oct 2011)


That didn't take long for an iDiot to start something that wasn't going to happen.

This is the same stacked deck competitions microsoft has been running in the states, like seriously why would it be any different in another country halfway around the world? Samsung stop the crying, just make kick ass phones and let those do the talking.

posted on 12 Apr 2012, 07:57

43. davecann2 (Posts: 460; Member since: 15 Mar 2011)


Actually if you read other posts my First post was spot on! Who's ths iDiot now????

posted on 11 Apr 2012, 10:36 8

13. remixfa (Posts: 13958; Member since: 19 Dec 2008)


apple wasnt even mentioned. go back to your cave.

posted on 11 Apr 2012, 10:48 3

20. TROLL.IS.AHA (banned) (Posts: 58; Member since: 10 Apr 2012)


And stay there please, and don't resume.....

posted on 12 Apr 2012, 07:56

42. davecann2 (Posts: 460; Member since: 15 Mar 2011)


Funny how the #1 Apple hatting troll responded to my post.

posted on 11 Apr 2012, 10:42 1

16. TROLL.IS.AHA (banned) (Posts: 58; Member since: 10 Apr 2012)


Yea one and the other.....

posted on 11 Apr 2012, 10:02 15

2. bbblader (Posts: 581; Member since: 24 Oct 2011)


waambulance

posted on 11 Apr 2012, 10:51 2

21. TROLL.IS.AHA (banned) (Posts: 58; Member since: 10 Apr 2012)


Waambulance, that's abusing apple iphone "waaaaa

posted on 11 Apr 2012, 12:15 3

29. Tux4g63 (Posts: 118; Member since: 21 Oct 2011)


Need fries with that Waaaammmmmburger?

posted on 11 Apr 2012, 10:05 3

3. jamrockjones (Posts: 345; Member since: 26 Oct 2011)


I don't see why it's unethical, maybe deceiving at most. Just because the picture went away doesn't mean that it was fully uploaded to Facebook, it could easily still be working in the background.

posted on 11 Apr 2012, 10:17 3

9. clevername (Posts: 1429; Member since: 11 Jul 2008)


Nah windows phone background processes are very limited. And its really fast. Not saying Ms hasn't stacked the deck a little. At least one challenge is stacked for Ms. The weather one. They ask you to check the weather in a seemingly random place then after they win they tell you how they already had it loaded onto the start screen. The other challenges seemed legit though.

posted on 11 Apr 2012, 10:24

12. REYNER (Posts: 187; Member since: 10 Feb 2012)


yep that's a fact he better try one he and his phone will be blown away haha!

posted on 11 Apr 2012, 10:09 4

5. jmoita2 (Posts: 930; Member since: 23 Dec 2011)


Sounds like a sore loser...

posted on 12 Apr 2012, 00:19

39. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)


honestly.. arent they the ones who camped out side apple stores with their own phones in australia and who repeatedly bash the iphone? talk about calling the kettle black…

posted on 11 Apr 2012, 10:10 2

6. frydaexiii (Posts: 1238; Member since: 01 Dec 2011)


It isn't unethical, it's just plain dishonest, like fine print. Smartphone Beta Test on the other hand...

posted on 11 Apr 2012, 10:15 17

7. pongkie (Posts: 504; Member since: 20 Aug 2011)


samsung has windows phone too why dont they challenge nokia with it

posted on 11 Apr 2012, 11:45 5

26. rf1975 (Posts: 247; Member since: 01 Aug 2011)


May be Samsung feel it is unethical. I am wondering does Samsung have the word ethical in their dictionary.

posted on 11 Apr 2012, 10:15 11

8. speckledapple (Posts: 879; Member since: 29 Sep 2011)


A win is a win. I think Samsung needs to grow a thicker skin in this regard as its clearly not targeting them.

posted on 11 Apr 2012, 12:17 4

31. iamcc (Posts: 1319; Member since: 07 Oct 2011)


Agreed. This is very similar to the Samsung Note ad they ran... I don't get why they're bitching.

posted on 11 Apr 2012, 10:21 7

10. REYNER (Posts: 187; Member since: 10 Feb 2012)


haha i have tried that! :) and my friends were just blown away me? well i got use to it! haha haters gonna hate a win is a win i agree no unethical issues here

posted on 11 Apr 2012, 10:22 3

11. jaytai0106 (Posts: 1328; Member since: 30 Mar 2011)


From the video included with this article, the Lumia is competing against a device looks like an old Samsung phone (sorry I am not very sure) and how is that even fair? My old Atrix can take a pic and upload faster than 21 second easily. Let's think about it, they compared Lumia 800 against the popular devices in a region of India. I'm pretty sure most of those devices probably don't even have CPU hitting 1GHz. I am not saying Nokia doesn't put out great phones, but please don't give me a horrible comparison test like this.

posted on 11 Apr 2012, 10:38 3

15. REYNER (Posts: 187; Member since: 10 Feb 2012)


nah your wrong that's wave 2 it has 1 GHz Cortex-A8 CPU and the video is voluntary you cannot choose or force people and their phones to do or join the challenge its free for all and dont be a racist it doesnt mean that it held in india its already a low class phones. and come on think if nokia will do a challenge in some region of india that would not benefit them to earn some buyers

posted on 11 Apr 2012, 11:53 5

27. chethan316 (Posts: 28; Member since: 07 Nov 2010)


"I'm pretty sure most of those devices probably don't even have CPU hitting 1GHz."

Let me stop you right there jaytai0106.

Don't tell me you're one of those guys who thinks that India is a land of snake charmers.

As we speak, handsets like the HTC One X, Xperia S and Galaxy Nexus are selling in India. SO it's not so much about our country not having decent smartphones, but merely about these Nokia reps picking the wrong candidates for this comparison. I agree with your point about the comparison being unfair. Bada hasn't really evolved into the sphere as you might know. So yes, it is unfair. And that isn't because of the country not having seen 1 GHz + phones (very poor characterization of a smartphone btw), but because of the stupid Nokia representative picking a guy with a stupid phone. I'm sure the Wave 2 is great in its own right, especially considering the price. For your information, the Wave 2 has a 1 GHz single core processor.

The Lumia can do all this because of a physical camera button on the device. Heck, my Samsung Focus has a camera button too. Intelligent people would understand that what Nokia is doing here is unfair and stupid. Compare something like this with an Xperia S or a One X and then people would be really blown away. TO be more precise, compare something with a physical camera button and we'll know for sure.

I wish you took off your stereotypical hat and looked out of the window more often. Good day.

posted on 11 Apr 2012, 12:17 1

30. jaytai0106 (Posts: 1328; Member since: 30 Mar 2011)


Sorry on my part about the phone shows in the video. Also, I am not saying high end phones are being sold in India as well. I am simply pointing out the fact that in the region they had this comparison test people probably don't use high end phones and has nothing to do if they are rich or poor. I am originally from Taiwan now living in the US for almost 10 yrs now. Most of my friends are still using very simple phones. Some are still using the basic flip phones. Not because they don't have the money to purchase a nice, just simply don't want one.

posted on 11 Apr 2012, 10:36 2

14. remixfa (Posts: 13958; Member since: 19 Dec 2008)


waaaaaaaaaaambulance. Take the heat and make your products even better.

posted on 11 Apr 2012, 10:45 4

17. christianqwerty (Posts: 460; Member since: 05 May 2011)


So Samsung can dish it out to apple but can't take it from Nokia? XD

posted on 11 Apr 2012, 10:45 4

18. CharlieAtInfinity (Posts: 253; Member since: 10 Apr 2012)


Why with Samsung bada phone? its such an old phone. Go against Samsung S2 or Xperia S then see who wins

posted on 11 Apr 2012, 10:48

19. REYNER (Posts: 187; Member since: 10 Feb 2012)


browser test is done with the SG2 its almost tie its in the youtube! :)

posted on 11 Apr 2012, 10:54 1

22. eaxvac (Posts: 328; Member since: 15 Jan 2012)


Lol samsuck

posted on 11 Apr 2012, 13:36 1

37. eyephone (banned) (Posts: 69; Member since: 05 Apr 2012)


Lol eye$heee?p

posted on 11 Apr 2012, 11:06 8

23. phoneghoul (Posts: 12; Member since: 01 Mar 2012)


It shows how desperate is Nokia. Lost it's identity. Now just a prostitute of Microsoft.

posted on 11 Apr 2012, 11:25 2

24. lubba (Posts: 1310; Member since: 17 Jan 2011)


How is it desperate? Its advertising campaign. There are many and different ways to do it. Though I myself would not go the smoked or challenge route.

posted on 11 Apr 2012, 13:33 2

36. eyephone (banned) (Posts: 69; Member since: 05 Apr 2012)


Cause of eflop useless junk.

posted on 11 Apr 2012, 11:37 6

25. wentworth (Posts: 5; Member since: 05 Feb 2012)


Next Smoked by windows challenge: Go to the store and let's see how much it takes to find and download Angry Birds Space. Oh wait.....

posted on 11 Apr 2012, 12:05

28. chethan316 (Posts: 28; Member since: 07 Nov 2010)


Haha, you said it :P

posted on 11 Apr 2012, 12:28 3

33. SleepingOz (unregistered)


Nokia has nothing to really brag about! Seriously an outdated bada phone. Why don't they choose another more recent phone that has a dedicated camera key?
I'd rather get the 4s than any Nokia WP, right now.

posted on 11 Apr 2012, 12:23 1

32. bragzter (Posts: 47; Member since: 21 Feb 2012)


Samsung is probably upset that Nokia is smoking their Windows Phone game. They're lucky Nokia signed their life over to Microsoft and they didn't jump in the Android pool. With Nokia's solid hardware, Samsung would have been in trouble with their plastic devices

posted on 11 Apr 2012, 12:31 3

34. SleepingOz (unregistered)


What an ignorant fanboy!
Based on your stupid statement, what is polycarbonate for you?

posted on 11 Apr 2012, 13:04 2

35. the_s2 (Posts: 207; Member since: 22 Nov 2011)


Simply unfair. Had it been me, I woulda bet the crap outta that wp guy. In plain words, its simply unfair.

posted on 11 Apr 2012, 18:55

38. SemperFiV12 (Posts: 821; Member since: 09 Nov 2010)


Waaambulance... hahahaa. Great stuff!

posted on 12 Apr 2012, 02:36 1

40. plgladio (Posts: 311; Member since: 05 Dec 2011)


Nokia, lets see you in years. How good you are going to be in. You have to compete Android, Apple, Bada and few more new OS. I personally don't like Microsoft and Nokia, now both the companies joined together.. Rather Windows I choose Apple.

posted on 12 Apr 2012, 03:24

41. Philipb (Posts: 7; Member since: 01 Mar 2012)


its not like the guy was forced

posted on 12 Apr 2012, 15:50

44. DontHateOnS60 (Posts: 861; Member since: 20 Apr 2009)


Samsung needs to stop being such a baby about this and say, ok fine Nokia, but how's that market share of yours doing?

posted on 13 Apr 2012, 23:36

45. dragonnub99 (Posts: 14; Member since: 23 Nov 2011)


LOL? i though samsung did that to apple too?

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