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Reuters: Apple to lose the rights to the iPhone name in Brazil

Posted: , by Alan F.

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Reuters: Apple to lose the rights to the iPhone name in Brazil
It looks like Brazil's Gradiente Eletronica SA has won the corporate equivalent of the Powerball lottery. The country's copyright regulator, The Brazilian Institute of Intellectual Property is expected to rule on February 13th that the rights to the iPhone name in the country belong to Gradiente Electronica, which had registered the name in Brazil back in 2000, 7 years before the launch of Apple's iconic smartphone. A company that was started after the restructuring of Gradiente, ICB Eletronica SA, launched its IPHONE smartphone last December. The Android powered model costs $302 USD and is available in black and white.

The Gradiente IPHONE

The Gradiente IPHONE

Before Apple starts whipping out the checkbook, the company does have the chance to appeal the decision to the Brazilian courts. And if past is prologue, Apple will end up paying for the use of the name. You might remember that last year, a Chinese official said that a company in the country named Proview had the rights to the iPad name in China. It seems that when Apple signed a deal with Proview for the use of the name, it had only signed an agreement with the Taiwan subsidiary of the company. After a long and strange legal fight that even invaded the U.S. courts, Apple paid $60 million for the iPad name for mainland China.

source: Reuters

24 Comments
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posted on 06 Feb 2013, 00:34 13

1. 9thWonderful (Posts: 232; Member since: 24 Jan 2013)


welp, looks like its time to pay up Apple...you have the cash so should be no sweat.

posted on 06 Feb 2013, 02:10

11. imsickwithsmartphone (Posts: 153; Member since: 28 Jan 2013)


of course they will pay
they have a LOOOOTT OF CASSSSSSSSH!!!

posted on 06 Feb 2013, 03:02

16. jinxed (Posts: 107; Member since: 10 Jan 2013)


learn 2 appreciate sarcasm

posted on 06 Feb 2013, 18:25

25. ZeroCide (Posts: 698; Member since: 09 Jan 2013)


They can't afford that, they need all their spare cash to sue people..... you crazy!!!

posted on 06 Feb 2013, 00:34 6

2. speckledapple (Posts: 879; Member since: 29 Sep 2011)


Here is the thing though, why is there a court battle involving the use of the name? Apple surely cannot hope to win a case where the opposing council clearly put forth their trademark before Apple. This should have been a settlement case from the start where Apple just pays the company for use of the name. They must love court battles jeez.

posted on 06 Feb 2013, 01:04 2

9. -box- (Posts: 3866; Member since: 04 Jan 2012)


Track record. Cisco had a telecommunications phone called the iPhone way before apple. IPad was unoriginal. I think even itunes wasn't theirs. Imac and ipod perhaps. iDiotic IMHO.

posted on 06 Feb 2013, 00:38 2

3. cripton805 (Posts: 977; Member since: 18 Mar 2012)


Yeah buddy!

Funny how Apple will sue when their patents or copyrights get stolen, and they fight when they think they didnt steal it when its blatantly obvious they did.

o_O

posted on 06 Feb 2013, 00:56 1

7. Nathan_ingx (Posts: 3024; Member since: 07 Mar 2012)


Awww...Apple bites the dust!!

posted on 06 Feb 2013, 01:02 1

8. gallitoking (Posts: 4690; Member since: 17 May 2011)


henry ford may have invented the car.. but try using the original Ford vs todays BMW's....just because it came first doesn't mean is better... the Apple iphone is better than the original Gradiente iphone... good luck marketing that ugly thing

posted on 06 Feb 2013, 01:14 5

10. ilia1986 (unregistered)


Ugly but useful - it's running Android. iPhone is useless by comparison.

posted on 06 Feb 2013, 02:32

12. gallitoking (Posts: 4690; Member since: 17 May 2011)


not the latest Android version.. so most likely it lags..

posted on 06 Feb 2013, 03:05 3

17. ilia1986 (unregistered)


it only lags if you overburden it. The iphone will also lag if you jailbreak it and install tweaks which turn it to a semi-smartphone.

posted on 06 Feb 2013, 02:55 3

15. roscuthiii (Posts: 1863; Member since: 18 Jul 2010)


Just so you know, Henry Ford did not invent the car. What Ford did was streamline the production process to mass produce vehicles, making them more affordable.

Also, I've had a BMW and they're nothing special. It was breaking down and in the shop all the time. Oddly enough, I now have an older Ford, which is actually providing a much more pleasant driving experience.

posted on 06 Feb 2013, 03:54 1

18. SleepingOz (unregistered)


Erm.. I'm not a fan of BMW, but the last part of your comment sounds a lil bit biased. It's a well-know fact that BMW is better than Ford.

posted on 06 Feb 2013, 08:53 4

21. alouden (Posts: 212; Member since: 18 Oct 2011)


The point is not whether Gradiente's phone is better or worse. The point is Gradiente clearly has the rights to the name IPHONE.

posted on 06 Feb 2013, 02:41 4

13. Whateverman (Posts: 3231; Member since: 17 May 2009)


An Android device called the "IPHONE"... That just feels wrong!

posted on 06 Feb 2013, 02:47 3

14. rallyguy (Posts: 572; Member since: 13 Mar 2012)


The same thing happened in Mexico also.

posted on 06 Feb 2013, 07:38 1

19. Aeires (unregistered)


What would happen if Gradiente Eletronica SA started exporting this phone to other countries?

posted on 06 Feb 2013, 08:30 1

20. SuperNexus (Posts: 121; Member since: 18 Jan 2013)


I don't know why Apple launch its phone using iPhone name when they know that Gradiente Eletronica SA is already using iPhone name since 2000.

There is no way Gradiente Eletronica SA going to lose the case.

I don't know what Apple was thinking.

posted on 06 Feb 2013, 10:27

22. XperiaFanZone (Posts: 1458; Member since: 21 Sep 2012)


LOOOOOOOOOOL!!!!

posted on 06 Feb 2013, 17:06

23. hepresearch (unregistered)


HAHA... ha... sheeeeesh! Get that regulator over at the Brazilian Institute of Intellectual Property a wheel barrow... so he can cart his freakin' juevos around! ROFL!

posted on 06 Feb 2013, 18:09

24. MC1123 (Posts: 1247; Member since: 12 Nov 2012)


buy the company apple!

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