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Oh, snap! Ex-Apple exec says Stephen Elop should be sacked as Nokia should've gone Android

Posted: , by Daniel P.

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Oh, snap! Ex-Apple exec says Stephen Elop should be sacked as Nokia should've gone Android
Jean-Louis Gassée, a former Apple and HP executive, said in an interview that he advised Nokia two years ago to gradually phase off Symbian and adopt Android as its main mobile OS. He also requested that they fire the current exec Kallasvuo for failing to recognize the threat that iOS and Android posed, even at the time.

While the board was already dissatisfied with the ragtag strategy that Nokia had since Kallasvuo took helm in 2006, they said Nokia will lose its identity if it goes Android. Jean-Louis Gassée had the following to say to that:

I told them to drop everything and go Android. Do it in secret and let the rumours fly... I would have used Nokia's design flare to make very nice phones. I would integrate Ovi [Nokia's app store] into Android and people would say that Nokia sided with the winner. It would have been tough fighting Samsung, though, because Samsung takes no prisoners. They don't brush their teeth in the morning – they file them.
He also commented that Nokia's current CEO Stephen Elop should have been fired for not being able to see the forest from the trees, announcing the partnership with Microsoft too early, and outing the Lumia portfolio with such a short timespan between drastically changed Windows Phone 8, compared to WP Mango, making the current devices obsolete so quickly. "He has zero experience in terms of what makes a smartphone maker tick. And what is his experience in supply chain management? Zero," said Gassée.

Some say that the cards with Nokia fell exactly where Microsoft wanted them, and Stephen Elop's whole purpose was to steer the ship towards Windows Phone at all costs, resulting in the current transitional state of Nokia, yet from the strictly business consulting point of view Jean-Louis Gassée is probably correct that Nokia should have followed his recommendations.

source: Computing

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posted on 05 Jul 2012, 01:58 15

1. dan86 (Posts: 298; Member since: 17 Mar 2012)


Stupid Nokia!

posted on 05 Jul 2012, 02:02 22

2. tiara6918 (Posts: 1242; Member since: 26 Apr 2012)


Nokia, which is better? Loosing your identity or loosing sales?

posted on 05 Jul 2012, 02:10 28

6. aaronkatrini (Posts: 236; Member since: 06 Jun 2012)


They're loosing booth :(

posted on 05 Jul 2012, 03:52 12

22. alterecho (Posts: 956; Member since: 23 Feb 2012)


Lol. Seriously though, Nokia deserves better.

posted on 05 Jul 2012, 03:54 10

23. andro. (Posts: 1927; Member since: 16 Sep 2011)


Agreed Nokia lumias have very poor sales as per usual with wp and Nokia is in trouble here sales wise,also most general public i meet daily now say they have heard Nokia smartphone aren't any good. Sales,credibility and identity are almost gone,its a sad affair for the once king Nokia. I've always said an android version of the N8 would have been a top top seller

posted on 05 Jul 2012, 06:19 6

31. shy2papa (Posts: 195; Member since: 23 Jan 2010)


I guess Samsung, HTC, LG, Asus, and other companies who have adopted Android have lost there Identities what a load of crap no offence to Nokia and WP7 or 8 fans, Nokia will go down in history has the most stupid company with so much potential took all that and flushed it down the toilet.

Common sense dictates you don't put all your eggs into one basket and that's what Nokia is doing with Microsoft WP7 or 8 putting all there eggs into an OS that is still unproven and future is still unknown.

posted on 05 Jul 2012, 06:27 3

33. Snoobab (Posts: 167; Member since: 07 Dec 2011)


People need to stop passing up on Nokia Lumia devices. Windows Phone is SO slick. All they need now is for it to reach critical mass.

posted on 05 Jul 2012, 07:29 2

36. Aeires (unregistered)


I've been using Android since the G1. Having said that, if MS would drop the ugly metro tile approach, I would give WP8 a try. Until then, I'll stick to Android and personalizing my electronics as I desire. It may be a super fast and smooth OS, and the apps are finally getting there, but the UI is atrocious looking.

posted on 06 Jul 2012, 02:48

50. Snoobab (Posts: 167; Member since: 07 Dec 2011)


Try it properly before you knock it.

posted on 05 Jul 2012, 11:03 1

42. downphoenix (Posts: 2232; Member since: 19 Jun 2010)


They lost both, given that WP7 has a uniform UI, whereas with Android, Nokia could had done whatever they wanted with the UI. They also would have less restrictions on the hardware so they could put out all the cheap low end devicse they want as well as all the monster high ends, and anything in between, WP7 is just low-mid and mid to choose from really. They could have had a lot more exclusive apps too, whereas on WP7 they have Nokia Maps... and not much else.

posted on 05 Jul 2012, 02:07 6

3. IamYourFather6657 (Posts: 321; Member since: 01 Jul 2012)


So true

posted on 05 Jul 2012, 02:14 8

8. IamYourFather6657 (Posts: 321; Member since: 01 Jul 2012)


What I am thinking is phase out s40 and putting belle on low end devices .
Keep using windows phone and meego . But with android phones too .
Nokia can share the same hardware between phones , just different OS .
For example n9 that can dual boot meego and ics .
When you 1st buy it you will have to activate the phone at a pc and you can choose whether to install ics or meego on your phone

posted on 05 Jul 2012, 03:44 2

17. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)


i strongly agree with you buddy!!! they should phase out the S40! or maybe they just put it on there bar phones! and put the symbian OS to there low end phones!

and they should make MeeGo as there OS for boundery to Mid range OS to high end!

and make WP as the OS of high end or maybe in mid range too and Android for all levels! and make the best android device ever made!!

and even google's nexus cant compete to nokia's Cyborg!

if they do this, samsung might be fighting head to head to them! there is really no challenge on android market... only samsung is the best next is htc then the runner ups.. sony, huawei etc!

posted on 05 Jul 2012, 06:10

30. akbar (Posts: 55; Member since: 09 Feb 2012)


From Fan point of view sounds good but this is horrible business solution. You can not develop so many different platforms simultaneously. Just imagine the testing you will have to put in such case.
If the advanced users "hack" their phone, look for solutions in the internet forums and never call the customer support the average user is not operating like that. When their phone hangs, they call the customer support.

posted on 05 Jul 2012, 06:26

32. IamYourFather6657 (Posts: 321; Member since: 01 Jul 2012)


That's true too :(

posted on 05 Jul 2012, 19:30

47. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)


true but just look at samsung... they make there low end on there OS and make some bada smartphone and Windows Phone too... and they make an android device that is for all levels!

im just saying that if nokia could have done the same thing...like make there symbian OS as the OS on low end not the S40 because s40 cant do multitasking and few apps on ovi, only 25000 bacause 100000 for symbian and few for meego... if they want to deal with the cheap android, because even cheap android can do multitasking and a great selection of apps!

and they should make there meego as there OS for mid range and let the meego team make a solution to make the android apps ported on the meego.. and this meego is really a hit.. because the OS looks elegant unlike the tizen..

and make WP as there OS for high end!

and make android the OS for all level!as there back up OS!

nokia is still a huge company so i know that they could devide theirselve into team that could make these awesome devices!

posted on 05 Jul 2012, 02:09 22

4. scnix (Posts: 41; Member since: 01 Jul 2010)


Nokia would've done so well with Android.

posted on 05 Jul 2012, 02:43 5

11. dickwyn (Posts: 552; Member since: 07 May 2012)


Still we need to see the end product to call this is

posted on 05 Jul 2012, 11:32 1

43. downphoenix (Posts: 2232; Member since: 19 Jun 2010)


Well given their history, and that devices like the 808 Pureview and Lumia 900 show they are still capable of making a great device, I don't deny it. They could have really shined with Android on board and some beefed up hardware, but alas it was not meant to be.

posted on 05 Jul 2012, 02:09 9

5. aaronkatrini (Posts: 236; Member since: 06 Jun 2012)


WP is very closed OS! I used to love Symbian, since s60v2 and v3, it felt just like Android feels now. I mean you could have all your apps,games,stuff. And it was very open, you could browse files, multitaksing, 3rd party apps for any thing. Thats what makes a perfect OS. Than Apple came with iOS and it made new standards for the Fluidity. And Symbian couldn't keep up. So why no go for Android who CAN give the fluidity so much wanted and also anything else Symbian used to be.
M$ took advantage of Nokia and its going to ruin it :'(

posted on 05 Jul 2012, 03:46 5

18. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)


and if they skin the android or base an OS to android, it will be nice!!

posted on 05 Jul 2012, 04:03

24. haseebzahid (Posts: 1775; Member since: 22 Feb 2012)


the only thing people want is new things to come up and MS is doing that although they learnt that the hard way from wp6 and 7

posted on 05 Jul 2012, 02:10 4

7. droidie57 (Posts: 1; Member since: 05 Jul 2012)


"It would have been tough fighting Samsung, though, because Samsung takes no prisoners. They don't brush their teeth in the morning – they file them."

Ha! That's my new, favorite quote!!!

posted on 05 Jul 2012, 02:31 3

9. daniel_bargs (Posts: 322; Member since: 27 Nov 2010)


wish they got Android....all my previous phones and family phones are nokia! ill buy one seriously! but now... ive got an Xperia. sorry nokia. im saying this: you will be bought by another larger company or Nokia maybe nokia will just be a history

posted on 05 Jul 2012, 02:31 13

10. kartik4u98 (Posts: 511; Member since: 19 May 2012)


Yes Nokia we have always missed you in the Android world...
Please make an entry, we'll definetely support you..!
Like if you wuold buy a nokia android mobile

posted on 05 Jul 2012, 04:08 1

25. haseebzahid (Posts: 1775; Member since: 22 Feb 2012)


thing is people are blinded by IOS and Android and they dont look outside these 2 boxes i bet half of u all comenting here never had actually used WP7.5 only heard that it is closed Os i think nokia is risking a lot but the end result is far more competative then any of u guys here can imagine its a new OS that means new options more competion because once some brand comes on top they stop R&D and keep their pace going but when their are competitors they will have to keep the R&D going i will support nokia for their step although it was dangrous but worth the effort WP is actully wonderful OS it dont have to be open for customization it is already so fantastic and easy to use

posted on 08 Jul 2012, 01:54

52. kartik4u98 (Posts: 511; Member since: 19 May 2012)


I've used wp7 but I am confident that it's a very long way wp could smack Android...
iOs is already behind wp...

posted on 05 Jul 2012, 02:46 3

12. sbr999 (Posts: 79; Member since: 05 Jun 2012)


I'd buy a dual boot WP8 / Android Nokia phone this second. Come on Nokia, DO IT!

posted on 05 Jul 2012, 02:54 7

13. Evil_SaNz (Posts: 258; Member since: 20 Oct 2011)


Actually, Nokia was really unclever to not adopt Android. They could easily do like Samsung: some proprietary phones, some WP phones, some Android phones.

Probably Nokia's deal with Microsoft (250M $) constrained them to WP - or did not allow them to develop Android as they had to "fight" it.

Luckily, Android is holding on. Microsoft and Apple try to kill this free open source beast with their pointless dictature and aren't succeeding and hopefully never will. Biased people that go against a Linux's child are clearly brainwashed or don't understand what is software freedom.

We have now hundreds of top brands that are unifying their efforts to develop a unique OS that is everyone's. On the other hand, we have a brand that sells overpriced products to fund lawyers and destroy this development.

Obviously I want to believe that G will never make Android proprietary, would be a deal breaker probably.

posted on 05 Jul 2012, 03:51 3

20. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)


i think you really make sense, i love MS but they are making my beloved nokia as there own! i hope nokia could break that deal and make android/meego/linux phones!!

posted on 05 Jul 2012, 04:11

26. haseebzahid (Posts: 1775; Member since: 22 Feb 2012)


and SAMSUNG is another name of copy machine they never had anything from their own copies copies and more copies but nokia dont do this low standard things

posted on 05 Jul 2012, 02:57 4

14. sid07desai (Posts: 237; Member since: 03 May 2012)


Nokia phones have the best hardware. If combined with best software (android) it would have been epic. If only somebody goes back in time and convinces the Nokia boss to go Android.

posted on 05 Jul 2012, 03:01 2

15. WinC76 (Posts: 49; Member since: 31 Oct 2011)


All Nokia had to do was make both Android and Windows Phone devices. Why didn't they just do this in the first place? Would've been a better strategy. Most of the others are doing it, why can't they? I'm pretty sure they can differentiate their Android phones from others.

posted on 05 Jul 2012, 06:03

28. kanagadeepan (Posts: 590; Member since: 24 Jan 2012)


Yes.. They have to release WP-PureView and Android-PureView and sell them at same price... And they can focus mainly on the sale-winner...

posted on 05 Jul 2012, 03:35 1

16. smartphone (Posts: 160; Member since: 21 Oct 2011)


I really like them develop their own os like maemo with refinement and qt support or Nokia air type ecosystem.
With Nokia going android we will get just another OEM.
Sandly none of this is going to happen, the revolutionary mobile brand I know is no more. :(

posted on 05 Jul 2012, 03:48 1

19. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)


i hope that meego was there OS for all end and symbian as there low end OS phase out the s40..

or make a phone/phablet that could boot android/meego or Windows phone!

posted on 05 Jul 2012, 03:51 1

21. nt6660 (Posts: 3; Member since: 05 Jul 2012)


I am not an tech insider but I felt that Nokia is receiving a very good term from Microsoft. If you are an CEO or Board, which one would you choose between 1) receiving guarantee revenue from Microsoft (by whatever arrangement) or 2) pickup android with nothing in return and risk fighting with Samsung. There are only few Android handset makers making money right now. And what will Nokia do with its own investment in Nokia map ??

posted on 05 Jul 2012, 06:08 1

29. kanagadeepan (Posts: 590; Member since: 24 Jan 2012)


Few Android handset makers making money?????

Android single handedly helped those sinking ships (at that time) SonyEriccson and Motorola to reach a very very safe spot very fast...

Why NOT for NOKIA?????

posted on 05 Jul 2012, 07:04

34. nt6660 (Posts: 3; Member since: 05 Jul 2012)


From a business perspective, I am still thinking that a guarantee revenue is better. I also believed that Nokia had negotiated with Google already before making a decision. Even WP8 fail, Nokia can go back to Android or whatever OS after it delivers all the commitment with Microsoft. In term of making money for Android handset, HTC is not in a good shape now and it had made a sizable profit on Android for roughly a year only.

posted on 05 Jul 2012, 05:36

27. qwertypoor (Posts: 72; Member since: 09 Jun 2012)


Nokia wp8 hasn't even came out and all you idiot fanboys saying they're going to fail and should go android they can do that anytime they taking a risk on wp might pay off might not most successful people knows this most of you unsuccessful people love taking the easy way out you don't know what's going to happen fanboys! Smh lol

posted on 05 Jul 2012, 07:26

35. Aeires (unregistered)


Love this guy, that line about Samsung is classic. He nailed it, and hopefully that's Nokia's Plan B.

posted on 05 Jul 2012, 07:53

37. gwhyte01 (Posts: 44; Member since: 09 Jul 2008)


If it was up to 90% of you guys and this fanboy s**t going around, we would have two operating systems until you get tired and start complaining its boring. Your precious android was around for a whole year before it got any recognition. A f**king verizon commercial put you on to it, and you hopped on it after that. I had that thing since day one. I dont like this bulls**t of you new aged fanboys striking anything that isnt android or ios down. You had your s**tty chance, now its someone else's turn. Tell you what tho fanboys, ive never had to use a task manager or upgrade my phone in any different way to increase anything, whether performance wise, or spec wise...my s**t runs like butter all the time, and i dont have to download a buch of apps to actually use my damn phone. Yall better get with it, and stick to samsung cause nokia made the right choice.WP WILL NOT FAIL!!!!

posted on 05 Jul 2012, 09:09 1

40. MorePhonesThanNeeded (Posts: 616; Member since: 23 Oct 2011)


Dude shut up, you make little to no sense. If Nokia went android from the get go, they could have been like Samsung, the belle of the Android Ball. These guys build ace phones and like Samsung raking in all those sales they could have easily made WP as well. You might think you are using common sense to combat "fanboys" but your entire retort sounded like it came from a "fanboy" to begin with. Goodness your rebuttle looks like some foaming mouthed rant, seriously did you even read that?

Ok you are definitely some butt hurt fanboy, you don't have to download apps to use your phone? What is that supposed to mean? Which manufacturer on android needs you to download anything to use the phone? iPhone works right out of the box as well, no need to download a thing, so what are you on about? WP is more like iOS than anything else, it's even copying Apple's approach. So I don't get your butt hurt fueled rant at all. Do some research about your OS before getting upset and writing madness.

No one wants Nokia to fail, but it would have made more business sense for Nokia to have built Android powered handsets to stay level, instead they are sinking and only losing ground to everyone. How do you defend what has happened, Nokia used to be the top phone maker in the world. Dude you must be one super fanboy to think that WP alone is going to put them back in that spot. In fact that is probably an improbability and will never happen again for Nokia. They let Samsung get on a roll and now look at what Samsung has become, the cutting edge android phone maker with it's own identity, go figure.

posted on 06 Jul 2012, 09:56

51. gwhyte01 (Posts: 44; Member since: 09 Jul 2008)


I'm sorry, were you speaking to me big boy....I made plenty of sense...All im saying is everyone is saying nokia is going to fail because of wp....really?? didn't everyone say android would fail?? the iphone will always be king, and htc should stick to making windows mobile handsets?? or maybe you weren't paying attention back then. samsungs phones weren't s**t. Give the f**kin o.s. a chance before you pass judgement like you can see what the future holds....but instead of seeing the sense in that you call me a butt hurt fan boy....ive been through this before and no one wins this argument...im for technology....windows, android, ios....they're all great systems....whats the f**king problem if i just want equality, and not some jerk on a blog site getting his panties bunched up cause i think you should give something a chance before you pass judgement.

sincerely yours....a butthurt fanboy of everything.

posted on 05 Jul 2012, 12:32

45. Stuntman (Posts: 669; Member since: 01 Aug 2011)


My first smartphone was a Nokia N97 running Symbian. It sucked. It gave me every reason to switch to something better. I suffered through 7 months of using it. Only Ovi Maps and Opera Mini made it tolerable. Finally, I had enough and switched to Android.

I've been using an Android phone for 20 months now. It's a single core phone running GB and will never see an official ICS upgrade. I hope to keep using this phone for the remainder of this year and perhaps even beyond that. You know why? The reason is that this phone works very well for me that I have no incentive to get something newer and faster. Google and HTC has done a very good job at making a product that makes me want to keep on using even with how fast mobile technology is advancing these days.

I'm a fan of whatever works for me. Right now my HTC Desire Z on Android GB works and works very well for me. I had a Nokia 6126 flip phone that I consider to be the best phone I have ever used. When I got my Nokia N97, I expected it to be very good as well. Well, Nokia screwed up big time with Symbian and it was then someone else's turn.

If Nokia had made an Android phone, I actually would consider getting one. Nokia had done wonderful things with their physical handsets. It's the choice of OS that was the problem with the N97 and I don't see their choice of WP as being in any way superior to Android.

At least with WP 7.8 and WP 8, they finally realised that having a home screen that is not centred was a bad idea. Why do you think Apple suggests others make an asymmetrical looking device? Because it's ugly and it sucks.

posted on 05 Jul 2012, 07:57 3

38. bmartin71 (Posts: 2; Member since: 05 Jul 2012)


I work in retail sales for one of the major carriers and our Nokia Rep would come by monthly to see how we were doing on salea of Nokia phones and if we had questions...we would always mention Android and she would tell us during their weekly conference calls, the "Bosses" wanted to know why sales were so bad and "We do't want to hear anything about Android! We are not changing from Symbium!" Looks like they ignored the threat too long and are betting everthing on WP! So sad, Nokua used to be the hottest selling phones we had back in the day.

posted on 05 Jul 2012, 09:39

41. Whateverman (Posts: 3158; Member since: 17 May 2009)


Wow, now that's interesting! Has their attitudes towards Android changed at all?

posted on 05 Jul 2012, 12:15

44. Stuntman (Posts: 669; Member since: 01 Aug 2011)


Maybe they should have heard things about Android. Perhaps, if they heard that Android is kicking Symbian's butt, they might have done something sooner. I would have liked to tell Nokia themselves that after switching from my Symbian phone to an Android phone, I couldn't believe the crap I went through for 7 months with Symbian. The only reason I didn't switch sooner was for the GPS and Ovi Maps. Once Google Maps on Android had navigation, there was no reason to stick with Symbian any longer.

posted on 05 Jul 2012, 09:00 1

39. networkdood (Posts: 5513; Member since: 31 Mar 2010)


Yeah, Nokia would have made some awesome Android phones - but, there is still hope.

posted on 05 Jul 2012, 13:58 1

46. facts&truth (Posts: 41; Member since: 15 Jul 2009)


Some of you people are fools, yes fools. I take it you have no degree I in business and administration. Had Nokia went android there were major risks involved as well. Nokia did have guarantee to some extent with Microsoft. What you don't know is; Nokia is doing fare and well enough throughout Europe and Asia. Having said that, don't be so brain washed in this North American society. In simplest terms, you have to understand risk and value, time and share, and Phases of particular bread and Circus. Don't let American media tell you things that aren't fully truth. They'll have you thinking something going down at 110 miles per hour and it's really 10 miles per hour. So it what they want you to think because often times the competition has the capital to push it out that way by way of these silly analyst and minute statistics. Most Americans, hear something long enough, they start to believe it. Nokia is still very powerful and no one will shell out the cash for what it's worth. Always keep competition. Never buy into only android and ios rules the world and it's always proper that way. Remember, every dog has his day and the bigger you are, the harder you fall. Samsung's Bada is very big in Asia, but you don't hear about it. Once marketing is done right, things will work for Microsoft in the cell business. Oh, there's nothing wrong with supporting 2 or 3 platforms, but it takes much R&D.. In conclusion, stop being biased fan boys and as if there is only 1 solution and see past your tunnel vision and let the Pro's work it out. Lessons have been learned and there is a backup plan for Nokia.

posted on 05 Jul 2012, 21:05

48. allen83 (Posts: 105; Member since: 01 Mar 2012)


As for me Meego was the only way to be on the three legged horse raced and a differentiation to other OS. Although they would be regarded as a low profile at first but still the Nokia brand on that time is still on the top list of many major market. When they advertise the Meego Phone on many market on that time they would slowly want the Meego Phone slowly but surely and the transition will start slowly and surely without making many customers transfer to other Phonemakers. The transition of Elop is very drastic that is why they failed on the Windows Phone strategy. Osborned once should be a lesson learned but twice it is plain stupidity.

posted on 05 Jul 2012, 22:43

49. bayusuputra (Posts: 941; Member since: 12 Feb 2012)


while I don't agree to the statement that WP sucks (I think they are still good and much better than iOS), but I agree that Nokia should go for Android.. or better, make Android and WP, just like many OEMs do..

I salute this guy.. and i think that these past few days, intelligent minds are starting to come back from hiatus again.. Judge Posner, the UK Judge, the scientists at CERN, and now this guy saying that Nokia should go for Android..

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