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New Moto X ads star comedian TJ Miller as your Lazy Phone

New Moto X ads star comedian TJ Miller as your Lazy Phone
We really hope that between the T-Mobile commercials starring SNL's Bill Hader, and now these new Moto X commercials starring TJ Miller that comedians are going to be finding their way into more mobile advertising, because it would certainly be more interesting than what we've been seeing. Motorola has released three new ads featuring TJ as your Lazy Phone in order to show off the big features of the Moto X. 

You may not know TJ if you're not a stand-up comedy fan, but he is a pretty funny guy when let off the chains. Unfortunately, the character of a Lazy Phone doesn't really give him much leeway. Still, they are pretty amusing in showing how much easier things can be when using the Moto X's Touchless Control, Active Display, and Quick Capture features. 

Of course, it's a bit of an exaggeration, but still amusing. What do you guys think?




source: Motorola (YouTube) 1, 2, & 3 via Motorola Blog

16 Comments
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posted on 09 Sep 2013, 20:22 5

1. AfterShock (Posts: 2812; Member since: 02 Nov 2012)


Very disturbing.

posted on 09 Sep 2013, 21:33 5

4. james004 (Posts: 475; Member since: 15 May 2013)


very hilarious. Nokia and Motorola should compete for funnier ads.
oh wait. Nokia doesnt make phones anymore.

posted on 09 Sep 2013, 20:55

2. pwnarena (Posts: 927; Member since: 15 Feb 2013)


those who agree with the idea peddled by these ads are 1000x lazier.

why flip your hand when you can simply take pictures using a dedicated camera button.
who says other smartphones can\'t get those features? those are mostly software-based. the more powerful smartphones on the market are even more capable in executing successive commands.

posted on 10 Sep 2013, 02:06

11. Sniggly (Posts: 7113; Member since: 05 Dec 2009)


Sure. You can get those software features on other phones. Good luck with your battery life though.

Also, the twisting motion requires less dexterity and thought than the camera button, camera unlock, etc.

posted on 09 Sep 2013, 20:59 2

3. mottykels (Posts: 372; Member since: 15 May 2013)


Poor moto X >.<
PoorAdvertisemnt.

posted on 09 Sep 2013, 21:49 2

5. cj100570 (Posts: 204; Member since: 12 May 2009)


These are quite funny.

posted on 09 Sep 2013, 22:40

6. THE.DARK.KNIGHT (banned) (Posts: 269; Member since: 09 Sep 2013)


This is clearly a jab at iPhone. Moto should have done some research. iPhones camera can be accessed by a quick swipe up from the lockscreen and no pass code has to be entered. Infact the view finder opens so fast that it could motos twist gesture in speed. And also, the best part is that only the pics you take with your iPhone at that moment are shown not the rest of the photos- to acces the rest, a pass code is required.

posted on 10 Sep 2013, 02:00 3

9. Reluctant_Human (Posts: 864; Member since: 28 Jun 2012)


They are directed at all phones in general..

posted on 10 Sep 2013, 11:27

16. SupermanayrB (Posts: 176; Member since: 20 Mar 2012)


And also, the best part is that only the pics you take with your iPhone at that moment are shown not the rest of the photos- to acces the rest, a pass code is required.

The X can do this also.

posted on 09 Sep 2013, 22:46

7. alltechinside (Posts: 246; Member since: 21 Apr 2013)


While I do agree this ad is amusing, but I don\'t think this ad interests the average consumers. Average users don\'t even know about the touchless control or the active display and what Moto really should be doing is showing what their phone does compared to other competitors. Using a guy as a \"smartphone\" doesn\'t really show anything and people who aren\'t techsavvy won\'t even get the joke or what that guy (\"smartphone\") is trying to do...

Samsung did it brilliantly with their ad by showing their phones \"features\" (nfc, huge screen, etc..) to those Apple fanboys lining up.

IMO only geeks will understand and enjoy this ad but average users will be left confused. I don\'t think Motorola is using their money wisely that Google gave them...

posted on 10 Sep 2013, 02:07

12. Sniggly (Posts: 7113; Member since: 05 Dec 2009)


Of course, if you knew anything, you'd know that the features showcased in these ads are EXACTLY what differentiates the Moto X, and they are issues that plague average users.

posted on 10 Sep 2013, 11:26

15. SupermanayrB (Posts: 176; Member since: 20 Mar 2012)


It\'s also the job of the person selling the phone to advertise the features. That\'s what I do. I set the X on the counter & say \'Okay Google Now...\' & do the rest. Commercials advertising what the phone does are for lazy people that don\'t want to research what a phone can do.

posted on 09 Sep 2013, 23:13

8. bugsbunny00 (Posts: 1115; Member since: 07 Jun 2013)


ahaha i like all of it..cracked me outttt..

posted on 10 Sep 2013, 02:01 1

10. Reluctant_Human (Posts: 864; Member since: 28 Jun 2012)


Great ads.. Particularly that last one. "I hear she's been going out with that Derek on weekends" cracked me up.

posted on 10 Sep 2013, 02:08

13. Sniggly (Posts: 7113; Member since: 05 Dec 2009)


These are funny ads, along the right lines too. Way better than the Droid ads at addressing the average person.

posted on 10 Sep 2013, 05:44

14. PhoneArenaUser (Posts: 5480; Member since: 05 Aug 2011)


Those who record vertical videos are with iPhones. :D

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