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Instagram executive leaves for Snapchat

Posted: , by Alan F.

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Instagram executive leaves for Snapchat
Emily White, the Facebook executive who was in charge of attracting advertisers to Facebook-owned Instagram, is leaving one hot property for an even hotter one. White is accepting a position as the COO of Snapchat. For those Rip Van Winkles around, Snapchat allows you to send a message that leaves no trace of its existence after 10 seconds.

Back in June, the company raised $80 million in financing at a $800 million valuation. A mere five months later, Snapchat reportedly turned down $3 billion from Facebook to buy the company. The hiring of White takes away a key element in Facebook's attempt to monetize its purchase of the picture sharing social networking site. Only recently have ads started running on Instagram.

"I cannot thank Emily enough for her contributions to Instagram. She was tasked with getting the first ads"-Kevin Systrom, co-founder and CEO Instagram

The 35 year old White says she took the job because it gives her a chance to be a major leader. At Snapchat, she will be second to co-founder Evan Spiegel. Snapchat now sends out 400 million self-destructing pictures daily, up sharply from the 150 million it sent out each day before the summer.

"It happened really quickly, but to have an actual COO role in one of many companies that is disrupting the communications arena is one I could not pass up. I have always been captivated by the creativity that has gone into the product … and I think that Evan has been looking for someone who can help him grow and scale what is already something that has changed a lot of the way people think about the mobile experience."-Emily White, COO, Snapchat

source: AllThingsD

14 Comments
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posted on 03 Dec 2013, 20:50 5

1. alltechinside (Posts: 234; Member since: 21 Apr 2013)


I just don't understand the buzz about snapchat? What can this possibly offer other than showing private parts for few seconds? Can someone please explain to me???

posted on 03 Dec 2013, 21:02 1

2. Shatter (Posts: 1766; Member since: 29 May 2013)


You already said the entire point of it.

posted on 04 Dec 2013, 08:00

11. good2great (Posts: 1035; Member since: 22 Feb 2012)


+1 to you Shatter

posted on 04 Dec 2013, 15:52

14. Chaseism (Posts: 54; Member since: 08 May 2013)


People are trying to flood into the next big thing, for the most part. It's the Angry Birds/Words With Friends/Instagram effect. These independently owned and operated apps that are created and maintained by a relatively small staff get incredibly popular out of nowhere. Everyone is looking for the next big thing because it may mean that they get a big bonus if the company sales (which SnapChat is apparently in talks to do).

The problem is sustainability. We've seen once popular apps left almost vacant. Remember when everyone was playing Draw Something? Remember when Zynga bought it for an outrageous amount of money? Remember when everyone stopped playing? But that's kind of the risk you take.

In my opinion, SnapChat isn't sustainable. You can send someone a picture and they can easily take a screen shot. Not just that, there are ways around stopping the app from telling the sender that you took a screenshot. So what's the point? SnapChat is really a way for pre-teens and teens to share dirty photos of themselves so their parents don't find out. What happens in a few years when they grow up? But maybe that's not the point...maybe she doesn't care if the app is sustainable. Maybe she just wants that bonus when it's sold so she can get a position in the company that eventually absorbs it. Who knows.

posted on 03 Dec 2013, 21:29 6

3. roscuthiii (Posts: 1717; Member since: 18 Jul 2010)


Yeah... I could see her using Snapchat. She's got that look in her eyes.

posted on 04 Dec 2013, 08:01

12. good2great (Posts: 1035; Member since: 22 Feb 2012)


hahaha!!!

posted on 03 Dec 2013, 21:51

4. androiphone20 (Posts: 1118; Member since: 10 Jul 2013)


This is a real punch in the gut, right after they turned down facebook's 3B offer.

posted on 03 Dec 2013, 22:36 2

5. HASHTAG (unregistered)


In a year or so she is going to seriously regret that decision.

posted on 03 Dec 2013, 22:38 4

6. microsoftnokiawin (Posts: 764; Member since: 30 Mar 2012)


maybe she's pulling off an elope and will sell snapchat to facebook soon enough !!

posted on 04 Dec 2013, 00:50

8. dratomic (Posts: 335; Member since: 09 Oct 2013)


nice one

posted on 04 Dec 2013, 02:52

10. microsoftnokiawin (Posts: 764; Member since: 30 Mar 2012)


thanks :p

posted on 04 Dec 2013, 09:11

13. H3Drvr (Posts: 14; Member since: 30 Apr 2013)


My thoughts exactly! The Zuck's devious plan to get Snapchat.

Also, with Snapchat, what's to stop someone from performing a screenshot. I believe there's a way to take a screenshot without notifying the sender.

posted on 03 Dec 2013, 23:28

7. orca99 (Posts: 83; Member since: 05 Oct 2013)


Hmm.... reminds me of someone named Chucky

posted on 04 Dec 2013, 01:45

9. andynaija (Posts: 349; Member since: 08 Sep 2012)


Traitor!!!

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