The Apple iPhone 5c ad is similar in that it shows a wisp (a more colorful wisp at that) being turned into an Apple iPhone 5c. No voice over announcer can be heard, just a catchy little tune. The tag line? "For the colorful".
We've always contended that the best smartphone ads were ones that showed off the phone's features and for a good example of that, we always have pointed to the series of ads for the original Apple iPhone back in 2007. Admittedly, times have changed and while back then the ads were necessary to introduce the public to a new era of touchscreen handsets (remember the dog on the skateboard showing off YouTube on the iPhone?), perhaps such spots are no longer required.
We're not saying that the ad for the LG Dare showing someone on a the ledge of a skyscraper ("Dare you to touch one") or any ad for the Palm Pre should be the model for today's commercials. But by now, most people interested in an Apple iPhone know how it works. Perhaps the new spots, including the one below for the iPhone 5c, is all that is necessary these days to invoke desire in your average consumer.
source: Apple via AppleInsider