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First ad for Apple iPhone 5c tries to invoke desire without words

Posted: , by Alan F.

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First ad for Apple iPhone 5c tries to invoke desire without words
Earlier on Tuesday, we showed you the first television ad for the Apple iPhone 5s that showed the phone materializing in front of your eyes as if it was a ghost trying to manifest itself into human form. No words were said, and after all, with this being the seventh generation iPhone, no words were necessary. Although you have to appreciate the way the ad showed the fingerprint scanner, its pieces coming together to let you know without words that something different had been added to the phone.

The Apple iPhone 5c ad is similar in that it shows a wisp (a more colorful wisp at that) being turned into an Apple iPhone 5c. No voice over announcer can be heard, just a catchy little tune. The tag line? "For the colorful".

We've always contended that the best smartphone ads were ones that showed off the phone's features and for a good example of that, we always have pointed to the series of ads for the original Apple iPhone back in 2007. Admittedly, times have changed and while back then the ads were necessary to introduce the public to a new era of touchscreen handsets (remember the dog on the skateboard showing off YouTube on the iPhone?), perhaps such spots are no longer required.

We're not saying that the ad for the LG Dare showing someone on a the ledge of a skyscraper ("Dare you to touch one") or any ad for the Palm Pre should be the model for today's commercials. But by now, most people interested in an Apple iPhone know how it works. Perhaps the new spots, including the one below for the iPhone 5c, is all that is necessary these days to invoke desire in your average consumer.



source: Apple via AppleInsider

29 Comments
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posted on 17 Sep 2013, 09:26

1. Sauce (unregistered)


This is the opener video that was used at the recent keynote event on September 10th. This is not an advertisement.

posted on 17 Sep 2013, 09:42 11

3. PhoneArenaUser (Posts: 5478; Member since: 05 Aug 2011)


Official Apple channel on YouTube says that it is TV Ad. So who knows better, you or Apple?

posted on 17 Sep 2013, 09:46

4. Sauce (unregistered)


You are right. My B yo ;P

posted on 17 Sep 2013, 09:49

5. PhoneArenaUser (Posts: 5478; Member since: 05 Aug 2011)


No problem. :)

posted on 17 Sep 2013, 09:31 1

2. power_x (Posts: 222; Member since: 28 Aug 2013)


nice !

posted on 17 Sep 2013, 17:21 1

23. rodneyej1 (Posts: 3540; Member since: 06 Jul 2013)


Nice that Apple copied Nokia❓... Nokia started using a colorful lineup of devices a long time ago.. But Apple fans are probably going to think it was all Apples idea... Pathetic.

posted on 18 Sep 2013, 02:48

27. TishTash (Posts: 4; Member since: 18 Sep 2013)


And Nokia copied Apple's colorful lineup of iMacs and iBooks. What's your point? That your myopia is the most pathetic of all?

posted on 17 Sep 2013, 09:50 15

6. sks1969 (Posts: 84; Member since: 04 Mar 2012)


They have nothing to say because it is a Cheap replacement for iphone 5. They will say a lot about the iphone 5S so that you buy 5S instead of the cheap. Apple observed a trend of customers waiting for a price drop on the older model after the new iphone is released hence they introduced a cheap iphone. The fruit company is getting greedier year after year.

posted on 17 Sep 2013, 12:20

16. HansGoneInsane (Posts: 380; Member since: 09 Aug 2013)


Now that is an ad making hunger for more, don't you agree? Tasty!

posted on 17 Sep 2013, 17:23 1

24. rodneyej1 (Posts: 3540; Member since: 06 Jul 2013)


Yeah, and that they are blatantly copying Nokia.

posted on 18 Sep 2013, 02:52

28. TishTash (Posts: 4; Member since: 18 Sep 2013)


Again, genius, Nokia copied Apple's iMac and iBook lineup from back to 1999. History precedes your being born yesterday.

posted on 17 Sep 2013, 10:19 12

7. InspectorGadget80 (Posts: 6429; Member since: 26 Mar 2011)


What a plasticky looking phone

posted on 17 Sep 2013, 12:15 3

15. darkkjedii (Posts: 11211; Member since: 05 Feb 2011)


Why do you keep saying that, when the entire world and a few Martians already know that? The phone isn't "plasticky" looking, that would mean it resembles plastic. The phone actually is plastic. Einstein...

posted on 17 Sep 2013, 10:46 2

8. Long1 (banned) (Posts: 399; Member since: 18 May 2013)


Am I blind or something? But I can not see anymore on the tech blogs or other iMedia the term: "cheap glossy plastic". And this glossy plastic is all over every day in hundreds of articles flooding all the news.

The Miracle is done. Only some Magic can do it. Right?

posted on 17 Sep 2013, 11:07

9. JunkCreek (Posts: 402; Member since: 13 Jul 2012)


This is no miracle or magic or spell, this is a wonder...

posted on 17 Sep 2013, 12:25

17. HansGoneInsane (Posts: 380; Member since: 09 Aug 2013)


The is no magic going on here. The media has only recognized that the iPhone 5C is a high quality phone whose colors are beautifully bright. Plastic does not necessarily mean that a product is cheap or even looks cheap. It depends on how you implement it. Apple did a great job on the iPhone 5C.

posted on 17 Sep 2013, 11:13 3

10. Penywyz (banned) (Posts: 255; Member since: 13 Aug 2013)


Hey there were words!!! SHE WAS SINGING...

posted on 17 Sep 2013, 11:17 3

11. Slammer (Posts: 1009; Member since: 03 Jun 2010)


So this ad completely shows a substantial use of plastic being formed to create the body of the new iPhone 5c. So now plastic is cool again?

Imagine that. I've used plastic phones for over 28 years without any issues. WTF?

John B.

posted on 17 Sep 2013, 11:34

13. good2great (Posts: 1039; Member since: 22 Feb 2012)


its like apple is making plastic a symbol for color coolness.

gotta admit the video was pretty cool

posted on 17 Sep 2013, 11:20 5

12. shy2papa (Posts: 206; Member since: 23 Jan 2010)


Sorry the name still remains IPhone 5Cheap

posted on 17 Sep 2013, 11:47 4

14. frydaexiii (Posts: 1231; Member since: 01 Dec 2011)


Oh sure even with plastic, the same "When Apple does it, they do it right" still applies...Bunch of hypocrites.

posted on 17 Sep 2013, 12:43

18. Googler (Posts: 813; Member since: 10 Jun 2013)


Perfect commercial. Everyone knows what an iPhone is but this shows people something new. Great example of less being more.

posted on 17 Sep 2013, 16:02

21. DaHarder (Posts: 160; Member since: 10 Oct 2009)


What's so 'new'?

Same old SoC, Display Size, Sub-720p Display Resolution, Feature Set, et al as the iPhone 5 (2012), just with a Plastic Case offered in an array of colors that mimic those of cheap, disgusting CROC sandals that currently litter nearly every Big Lots bargain bin.

This iPhone 5 (2012) is a lot of things, but 'new' is not even close to being one of them.

posted on 18 Sep 2013, 02:54

29. TishTash (Posts: 4; Member since: 18 Sep 2013)


"How big is that bug, DeHarder?"

"What bug?"

"How big is that bug up your rectal vault?"

posted on 17 Sep 2013, 13:57 3

20. EclipseGSX (limited) (Posts: 1587; Member since: 18 Oct 2011)


iPhone 5C: The phone you wanted 2 years ago...today

posted on 17 Sep 2013, 17:03

22. JewBakaUCFG (Posts: 173; Member since: 25 Sep 2012)


When did Nickelodeon start making phones? They look like they are made from Gak. :-p

posted on 17 Sep 2013, 17:25

25. rodneyej1 (Posts: 3540; Member since: 06 Jul 2013)


That's what happens when you copy others.. At least Nokias colors are full, deep, and saturated...

posted on 18 Sep 2013, 02:58

30. TishTash (Posts: 4; Member since: 18 Sep 2013)


And filling up landfills by the second as Nokia continues its financial death spiral, hastened by Microsoft's very acquisition of same, inadvertently increasing its dead weight, pulling it ever faster into the abyss that is the Symbian OS.

posted on 17 Sep 2013, 22:57

26. jshan (Posts: 191; Member since: 25 Dec 2011)


No they don't going to think any of that instead of buying em ad njoy em .. :)

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