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Did you know: Apple sold its most expensive phones in history in its last quarter

Posted: , by Victor H.

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Did you know: Apple sold its most expensive phones in history in its last quarter

In the past few years - but most noticeably, in the past year alone - Apple has become an iPhone company.

While the iPhone has quickly grown in popularity and contributes more than 50% of Apple's revenue since around 2012, it was 2014 and 2015 when its contribution to the total Apple revenue surged to nearly 70%. In Q2 2015, a record 69.4% of Apple's revenue came from the iPhone and in the most recent quarter ending December 2015 (fiscal Q1 2016 in Apple's books), the iPhone brought a whopping 68% of the total revenue streams at Cupertino.

iPhone contributed 68% of the total Apple revenue in Q1 2016 (all figures represent revenue in million $USD)

iPhone contributed 68% of the total Apple revenue in Q1 2016 (all figures represent revenue in million $USD)


In pure monetary terms, the iPhone had its best quarter ever in Q1 2016: it raked in $51.635 billion in revenue.

Apple is an iPhone company

What's particularly interesting is that Apple broke one other record: the average selling price (ASP) of an iPhone reached its highest in Q1 2016. People paid an average of $691 for an iPhone. In the same quarter of last year, Apple got close with an iPhone ASP of $687, but looking back in history, we see that iPhone ASP was quite volatile and in Q3 2014 it stood at the comparatively low $564.

The factors that have certainly contributed to rising ASP are the demand for the pricier, larger screen Plus version of the iPhone and the availability of more expensive, 128GB iPhone models in the past couple of years.

While we don't have the exact average selling price of other manufacturers, it's clear that no one even comes close to Apple in this regard. Samsung, LG and others all sell affordable smartphones that water down the ASP to levels multiple times lower than that.

This is particularly notable given the challenging global economic conditions and the fact that Apple has actually increased prices due to those factors in Q1 2016. Yet, the company managed to break its sales record for iPhones again - both in terms of units and revenue.

iPhone average selling price reached its peak in this Holiday season (markes as Apple fiscal Q1 2016)

iPhone average selling price reached its peak in this Holiday season (markes as Apple fiscal Q1 2016)

52 Comments
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posted on 27 Jan 2016, 06:58 14

1. Macky (banned) (Posts: 19; Member since: 02 Jan 2016)


we dont care!

posted on 27 Jan 2016, 07:00 14

2. Busyboy (Posts: 571; Member since: 07 Jan 2015)


Well, you cared enough to open this article and comment..Also, speak for yourself.

posted on 27 Jan 2016, 08:18 12

16. Modest_Moze (Posts: 126; Member since: 23 Mar 2015)


We don't care!

posted on 27 Jan 2016, 10:22 8

31. Biernot (unregistered)


We don't care!

posted on 27 Jan 2016, 10:23 8

32. Tizo101 (Posts: 414; Member since: 05 Jun 2015)


we really don't care lol but we'll read anyway

posted on 27 Jan 2016, 10:55

36. IliyaBeshkov (Posts: 261; Member since: 09 Jul 2012)


http://goo.gl/QgFkT4

posted on 28 Jan 2016, 00:31

51. Awaragardiyan (unregistered)


me too. . . . . lol

posted on 27 Jan 2016, 12:40 4

40. darkkjedii (Posts: 22126; Member since: 05 Feb 2011)


The ones that put "we don't care", don't actually care. They're just trolls that crave attention.

posted on 27 Jan 2016, 15:47 2

47. SirYar (Posts: 351; Member since: 02 Jul 2014)


Like yourself?

posted on 27 Jan 2016, 13:47

43. akki20892 (Posts: 3901; Member since: 04 Feb 2013)


we don't care if there is care about we that don't care under we care nothing about we but there is don't care that we don't care!

hell yea

posted on 27 Jan 2016, 14:28

44. Predator-X (banned) (Posts: 44; Member since: 07 Jan 2016)


EXACTLY wanted say the same!

posted on 27 Jan 2016, 07:09 7

3. AkoSiKuting (banned) (Posts: 88; Member since: 09 Dec 2015)


android club's keyboard warriors gonna piss, love my iphone 6s 128gb, apple watch sports 42mm product red, ipad pro 32gb wifi, and iMac 27 inch with 5k retina :)

posted on 27 Jan 2016, 07:20 18

4. tedkord (Posts: 12295; Member since: 17 Jun 2009)


No need to piss. My Note 5 is the best available.

posted on 27 Jan 2016, 07:31 8

6. NoToFanboys (Posts: 1959; Member since: 03 Oct 2015)


He' s obviously a troll pretending to be an Apple fanboy to create more Apple hate

posted on 27 Jan 2016, 07:47 1

9. seret6 (Posts: 168; Member since: 14 Aug 2013)


I have Note 5 dual sim and its better than my s6 edge plus
But im still waiting for a 4k resolution phone by samsung or apple or maybe htc

posted on 27 Jan 2016, 07:52 2

10. Planterz (Posts: 2103; Member since: 30 Apr 2012)


Dafuq you want a 4K phone for? 2K is overkill unless you're 5.5" or over. 1080p is plenty otherwise, and arguably up to 6" or so. More pixels is useless for anyting other than draining your battery faster and causing more lag.

posted on 27 Jan 2016, 08:08 2

13. tedkord (Posts: 12295; Member since: 17 Jun 2009)


Stop telling other people what they need.

posted on 27 Jan 2016, 08:57 3

21. Planterz (Posts: 2103; Member since: 30 Apr 2012)


@tekord You're really going to say THAT in response in an article about iPhone selling at record prices? When the iPhone 6 has a PPI of 326 and the Plus has 401? If Apple is selling so many at so much despite these comparatively "low" resolutions, it's clear that the vast effing majority don't "need" more pixels. And certainly not at the expense of battery life. Nobody complained about the resolution of the Galaxy S5, yet Samsung opted to bump it to 2K because it's all a pissing contest of numbers to sell devices rather than to optimize practicality. And when the fools fall into the hype with the kind of BS like 4K and even 2K when it's pointless, everyone else that isn't a bleating sheep suffers.

FInalflash does have a point about VR, but that's like maybe .01% of consumers? And I'm not paying extra for something that I'd probably never use, and if I did, for an extremely small amount of time. Maybe a few years down the road this sort of thing can become mainstream, but for now, it's better that such resolutions NOT become the norm, whether it be for cost reasons, battery life reasons, or both.

posted on 27 Jan 2016, 09:43 3

25. TechieXP1969 (Posts: 10700; Member since: 25 Sep 2013)


Its not about need. It's about they don't care.
I don't need it either. My phone has 1440p. Do I need it? No.
But since I can get it at a lesser cost vs an iPhone I chose it for that reason and other.

Not everyone needs an open file system, not every one needs to transfer files over Bluetooth, not even one needs full multi-tasking, not everyone needs a phone that can split 2 apps on the screen at the same time, not everyone needs widgets.

But does that mean no one shoudl make a device that has these? Does that mean I shouldn't buy it if it serves my needs?

Millions of people can live inside Apple's restrictive ecosystem.
Million more cannot and don't have too.

Do you understand that?!

posted on 27 Jan 2016, 12:47

42. Dee79 (Posts: 281; Member since: 19 Jun 2014)


Loool that told him, ;)

posted on 27 Jan 2016, 09:49 1

27. TechieXP1969 (Posts: 10700; Member since: 25 Sep 2013)


Also, the top selling Android phone for 2015? all cost more than the iPhone.

JK Shin was repremanded by his company, because he had no idea the Edge models of the Galaxy S6 were goign to be as popular as they ended up being.

In fact based on the numbers, the edge models had a demand that was 2 times higher than the S6 itself, even though the S6 starts at 599. Considering the S6 Edge starts at 699 and cost as much as $980 for the 128GB model, Samsung enjoyed similar success even with a pricier model.

The S6 Edge+ was nearly 100% sold out on some carriers who couldnt keep pace with the demand. T-Mobile I know exhausted their stock in the first week, of the 32GB and 64GB models while the 128GB was available only online.

I know because I pre-ordered the Edge+ on T-mobile and i got them a day early, but when I tried to go buy 2 more at the store, I couldnt for more than a week. I ended up just ordering online and it still took me another 2 weeks to get them.

posted on 27 Jan 2016, 15:51

48. tedkord (Posts: 12295; Member since: 17 Jun 2009)


Yes,I am. You don't get to tell me or anyone else what we need.

posted on 27 Jan 2016, 15:10

45. darkkjedii (Posts: 22126; Member since: 05 Feb 2011)


He has a point though.

posted on 27 Jan 2016, 15:55

49. tedkord (Posts: 12295; Member since: 17 Jun 2009)


He doesn't. All the same arguments were put out when phones went from WVGA to HD. And again when when they went from HD to FHD. And again from FHD to QHD. And where we stand today is the best displays I the market are QHD. The devices don't drain battery at faster rates.

But, at any rate, my point is that he doesn't get to tell other people what they need in their device.

posted on 27 Jan 2016, 08:12 2

15. Finalflash (Posts: 3224; Member since: 23 Jul 2013)


Actually, go try any of the VR headsets that utilize your phone and you will realize the inadequacy of qHD when only half the pixels are shown to each eye. I didn't actually believe it until I tried it out recently and it just detracted from the whole experience. We need 4K options on phones, not it constantly running at 4K though. Sony has the right idea in this and is far ahead of the competition but hopefully, others catch up.

posted on 27 Jan 2016, 15:13

46. darkkjedii (Posts: 22126; Member since: 05 Feb 2011)


Tried Samsungs newest ones at CES, and they're unbelievable.

posted on 27 Jan 2016, 09:44 1

26. sgodsell (Posts: 3899; Member since: 16 Mar 2013)


4k would give you a great VR experience. Don't forget that a display is split in two for VR. So a 4k display would have a resolution of 1920x2160 per eye. Where as an iPhone 6/6s would have a really poor VR experience because its resolution is really bad. An iPhone 6/6s would only have a paultry resolution of only 667x750 per eye. No wonder why Apple hasn't done much with VR. BTW the Sony Z5 premium has a 4k display and with the Marshmallow update, then you will be a wicked VR experience with that phone.

posted on 27 Jan 2016, 10:40

35. BattleBrat (Posts: 1476; Member since: 26 Oct 2011)


Photo viewing and VR for two reasons, and it doesn't have to run in 4K all the time, the Z5 Premium proved that.

posted on 27 Jan 2016, 12:46

41. Dee79 (Posts: 281; Member since: 19 Jun 2014)


Explain how 2k is over kill. Put both a 1080p screen up against a 2k on a phone and ull see its not over kill.

My S6 edge plus screen is stunning and the battery still kicks....

posted on 28 Jan 2016, 03:30

52. nodes (Posts: 748; Member since: 06 Mar 2014)


never been able to tell the difference sharpness-wise on a 5-5.7" screen.
i can though, easily notice the difference on a 10" tablet.

S6 Edge+ screen looks stunning not because it's QHD, it's the Super AMOLED tech that does the justice, put it a 1080p screen, and i can easily bet it will be just as stunning.

if QHD is not enough for VR, i think VR needs a separate stand-alone device.
because pushing the pixels on a smartphone just for VR is not worth it.

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