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BlackBerry Z10 is doing the impossible: "returns are now exceeding sales" in the US

Posted: , by Michael H.

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BlackBerry Z10 is doing the impossible:
BlackBerry had a pretty tough road ahead if it wanted to find a way back to relevance, and over the past couple of days it is sounding like BlackBerry has no chance at all in the US. Yesterday, we heard that less than 20% of Americans even knew the Z10 had been released, and today analysts are saying that Z10 "returns are now exceeding sales", which is almost an impossible feat to accomplish.

According to two separate analysts who talked to The Wall Street Journal, things are looking incredibly bad for BlackBerry in the US. ITG analyst Joseph Fersedi says that the sales of the Z10 are going from bad to worse, having "started poorly and weakened significantly as the days passed.” Fersedi says that overall sales are “marginally ahead of anemic.” Detwiler Fenton analyst Jeff Johnston drops the bomb for BlackBerry, saying that in the US “key retail partners have seen a significant increase in Z10 returns to the point where, in several cases, returns are now exceeding sales, a phenomenon we have never seen before.”

BlackBerry recently reported a profit in its Q4 earnings report, and that it had shipped 1 million Z10s. But, a complete lack of marketing and awareness of the product in the US is not going to be helping the numbers the company sees for this quarter. 

*Update* Unsurprisingly, BlackBerry has jumped to deny these reports, saying:
BlackBerry wishes to respond to media coverage today regarding speculation that there have been abnormally high levels of returns of BlackBerry Z10 devices. This is absolutely false. Our data shows that return rates for BlackBerry Z10 devices both in the U.S. and on a global basis are in line with or better than our expectations and are consistent with return rates for other premium smartphones in the market today.

source: WSJ & CNET

96 Comments
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posted on 11 Apr 2013, 15:00 31

1. Ninetysix (Posts: 2460; Member since: 08 Oct 2012)


Poor RIM :( Good concepts and device but they were just a little too late in updating their aging devices.

posted on 11 Apr 2013, 15:12 21

9. MikeG77 (Posts: 410; Member since: 24 Nov 2008)


2 yrs is more than a little too late.

posted on 11 Apr 2013, 15:31 3

17. LonghornTech (Posts: 50; Member since: 14 Mar 2013)


http://news.cnet.com/8301-1035_3-57579190-94/blackberry-denies-abnormally-high-return-rate-for-z10-phone/

Nvm this article.

posted on 11 Apr 2013, 15:35 2

18. Rydsmith (Posts: 538; Member since: 20 Jun 2012)


It's almost as though they aren't biased in order to calm potential customers and share holders!
/s

posted on 11 Apr 2013, 16:39 3

36. intosh (Posts: 2; Member since: 11 Apr 2013)


It's almost as though Wall Street doesn't short stocks.
/s

posted on 11 Apr 2013, 15:51 4

23. MichaelHeller (Posts: 2705; Member since: 26 May 2011)


Updated. Thanks.

posted on 12 Apr 2013, 11:06

86. intosh (Posts: 2; Member since: 11 Apr 2013)


Here's another update:

"BlackBerry to ask regulators to probe report on returns"

Google it.

posted on 12 Apr 2013, 15:17

89. Xtasy (Posts: 284; Member since: 13 Jan 2013)


Ye cuz it's a lie. The analysts who made it up have no hard evidence on anything they said...It's obvious some other company is paying them to bash blackberry...durrr doesn't take a genious to figure that out. Did u guys bother to read the reviews on Tmobile and ATT...

posted on 11 Apr 2013, 20:37 1

61. Droid_X_Doug (Posts: 5993; Member since: 22 Dec 2010)


BB had a marketing van parked in downtown San Mateo, CA today trying to drum up consumer interest in the Z10. There were 5 marketers trying to interest a handful of walkers-by. Drive-by marketing isn't going to sell BBs.

BB lost the market when they took a pass on last year's Xmas season. They couldn't get a reliable release out in time for the holidays. Props to them for not dumping slop as was done in the past. But the delay has cost them. The market has moved on.

posted on 12 Apr 2013, 04:43 1

78. lallolu (Posts: 492; Member since: 18 Sep 2012)


Nokia fell into the same trap and they are still struggling to get out of it.

posted on 12 Apr 2013, 15:15

88. Xtasy (Posts: 284; Member since: 13 Jan 2013)


The stock for BBRY was manipulated so that 6 retarded analysts can make up lies about people returning them...This is false info! Most of u people didn't even try the phone out so please shut it

posted on 11 Apr 2013, 15:03 7

2. DaNTRoN (Posts: 135; Member since: 23 Jul 2012)


Wow it's over. I was working for Verizon when bb7 dropped and knew it was over then

posted on 11 Apr 2013, 22:54 2

71. joey_sfb (Posts: 6004; Member since: 29 Mar 2012)


Played with Z10 there is a learning curve for simple task like browsing the Web and accessing apps.

Too little too late.

No good for black berry and consumer! I want them to succeed.

posted on 12 Apr 2013, 15:19

90. Xtasy (Posts: 284; Member since: 13 Jan 2013)


It's not too late it will just take some time...Cities weren't built in a day

posted on 11 Apr 2013, 15:03 13

3. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


Ok so how exactly can returns be m ore than sales?

posted on 11 Apr 2013, 15:06 4

4. UrbanPhantom (Posts: 949; Member since: 30 Oct 2012)


Weapons of mass destruction in Iraq: they never existed. Perhaps sales figures listed for the Z10 were in "excess" of reality, and so now you have more returns than sales ;o)

posted on 11 Apr 2013, 15:11 1

7. MikeG77 (Posts: 410; Member since: 24 Nov 2008)


I think they were talking about sales to the carriers initially and not directly to consumers. In regards to your WMD's comment there were WMD's but they were moved outside of the country ie Iran, Syria etc etc.

posted on 11 Apr 2013, 16:34 1

33. UrbanPhantom (Posts: 949; Member since: 30 Oct 2012)


Who can say about the Z10, but if you have proof for your claims that weapons of mass destruction did exist in Iraq, as the Bush administration claimed, then feel free to present any credible evidence that you have in your keeping. As to this date, we have nothing but the lies of Cheney and Rumsfield...

I am not against RIM/Blackberry, but I think their chances for a revival are greatly diminished.

posted on 11 Apr 2013, 16:45 2

41. MikeG77 (Posts: 410; Member since: 24 Nov 2008)


Thats the problem there is no credible evidence for either of us to back up our respective opinions. I would agree with you that BB is in very big trouble and this is not a good indicator of where BB is heading.

posted on 11 Apr 2013, 18:08 2

54. UrbanPhantom (Posts: 949; Member since: 30 Oct 2012)


With all due respect, the absense of proof indicates a negative result. Hence, if I claim that I'm a wizard with magical powers, and yet offer no evidence to support my claim, what does that prove? The only thing I know for certain is the American public blindly supported a war without any legitimate evidence...

At this point it looks like what remains of RIM/BBRY is mostly patents, and mobile security protocols. I can see them being bought in in the near future buy any of the big three (Apple, Google, Microsoft).

posted on 11 Apr 2013, 19:11 1

58. MikeG77 (Posts: 410; Member since: 24 Nov 2008)


You need to blame our wonderful elected officials for that screw up seeing as Bush needed congressional approval to go and start a war.

I think either Apple or Google will buy them out but there waiting for it to hit bottom which will be very soon unless an act of God occurs.

posted on 12 Apr 2013, 02:39

76. jromy (Posts: 114; Member since: 26 Feb 2013)


I'm not sure what this has to do with the hard times for RIM.
But Bush didn't need congressional approval, he could wage war to any country he wants for up to three months without the approval of the congress.

posted on 12 Apr 2013, 08:05

81. squallz506 (banned) (Posts: 1075; Member since: 19 Oct 2011)


The absence of evidence is not the evidence of absence.

And ,mikeg77, dubya lost the popular vote, the people did not elect him.

posted on 11 Apr 2013, 17:14

45. Tones (Posts: 70; Member since: 23 Aug 2012)


12345

posted on 11 Apr 2013, 15:12 3

8. BillyG (Posts: 305; Member since: 24 Sep 2012)


as expected of itoys n BBuser... they got no brain... if there are 20 people buying z10. 11 people return it after few days. now you'll get the real number of sales which is 9. ergo, the returns exceed the sales.

posted on 11 Apr 2013, 15:19 2

12. MikeG77 (Posts: 410; Member since: 24 Nov 2008)


I don't think thats a fair statement that all iPhone/BB users have no brain. This is a direct result in the sales represenatives not qualifying the customer proplerly ie: assuming that because they have been a long time BB user that they will automatically want the Z10. I would love to sit down and talk to some of these customers and ask them why they returned the device because i think they will have some interesting stories to tell.

posted on 11 Apr 2013, 15:51 1

22. Xtasy (Posts: 284; Member since: 13 Jan 2013)


I'm pretty sure the main reason for the returns is exactly that people with no brains tried to use it lol just like BillyG people without brains can't get past that home button...This phone is better for tomorrows generation

posted on 11 Apr 2013, 16:16

26. BillyG (Posts: 305; Member since: 24 Sep 2012)


right..., you're talking like your username, high of xtasy... no amount of scientific fact written there. and z10 for tomorrow generation? you want future generation to be dead just like what z10 is going to be soon? ... what a joke,

or maybe you mean for your generation, which is very good, since you and your generation are just oxygen thieves. We're all worse off because you exist. Thank god you'll eventually die.

posted on 11 Apr 2013, 15:49 2

21. Xtasy (Posts: 284; Member since: 13 Jan 2013)


The only people that have no brains are people like u who speak without one hahahahaha

posted on 11 Apr 2013, 16:19

28. BillyG (Posts: 305; Member since: 24 Sep 2012)


see, another stupid BBuser that high on crack... poor BB... not only their z10 flop in the market, they also have to suffer having a fanboy like you...

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