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As Windows shrinks, Android and iOS grow to overtake it

Posted: , by Victor H.

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As Windows shrinks, Android and iOS grow to overtake it
Microsoft’s operating system that once dominated sales with no clear competition in sight is now in the position of the underdog as Google’s Android and Apple’s iOS devices are each outselling Windows-based products, according to the latest Goldman Sachs analysis.

And that’s not a huge surprise as smartphones and tablets are getting in everyone’s pockets. The share of Windows PCs has dropped to 29% of all Internet-connected devices, while smartphones and tablets grab a dominating 66%.

"The compute landscape has undergone a dramatic transformation over the last decade with consumers responsible for the massive market realignment. While PCs were the primary Internet connected device in 2000 (139mn shipped that year), today they represent just 29% of all Internet connected devices (1.2bn devices to ship in 2012), while smartphones and tablets comprise 66% of the total. Further, although Microsoft was the leading OS provider for compute devices in 2000 at 97% share, today the consumer compute market (1.07bn devices) is led by Android at 42% share, followed by Apple at 24%, Microsoft at 20% and other vendors at 14%," Goldman Sachs claims.


More than that, Microsoft is facing an “uphill battle,” even if it wants to regain its share.

The trend emerged earlier and bore fruits in Q4 2010 when smartphones and tablets started outselling PCs for the first time.

As Windows shrinks, Android and iOS grow to overtake it
Goldman Sachs has some interesting but somewhat strange estimates about how the market will evolve in the next few years, claiming that Android’s market share will actually begin to dwindle, while Apple and Microsoft will grow their markets. That is obviously not happening right now, actually the opposite is true - Android is rapidly expanding its reach, so it would be interesting to see how that plays out.

With 1.3 million daily activations and with an installed base of over 480 million, Android alone is expected to outgrow Windows’ installed base over the next couple of years.

To reverse that trend Microsoft will really need some breakaway hit with a tablet like the Surface, but could that really happen? Let us know your thoughts in the comments below.

source: ZDNet

As Windows shrinks, Android and iOS grow to overtake it


54 Comments
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posted on 14 Dec 2012, 05:15 7

1. MeoCao (unregistered)


Android putting Windows into garbage bin? Boy that's a little rude LOL

posted on 14 Dec 2012, 05:35 2

5. pokharkarsaga (Posts: 346; Member since: 23 Feb 2012)


Mobile is the present & future.it will be better if MS puts Windows 8 instead of Windows phone 8 on mobile devices.They will gain their lost market share & remain dominant forever.

posted on 14 Dec 2012, 05:50 9

12. MeoCao (unregistered)


I see a different future: Android in PC and open source software will rule.

MS and Apple will be marginalized.

posted on 14 Dec 2012, 06:03 6

16. ogy_dogy (Posts: 453; Member since: 29 Jun 2012)


I see open software in the past and not ruling anything...

posted on 14 Dec 2012, 06:15 2

18. MeoCao (unregistered)


You mean Linux? Linux is hugely important as w/o it there is no Android.

Linux and other open source software could not rule but it forced MS to loosen its deadly grip: consumers see more value for money and MS had to innovate more.

The reason open source cannot win PC war is the lack of a viable ecosystem, but with Android it's very different.

posted on 14 Dec 2012, 17:22

47. ogy_dogy (Posts: 453; Member since: 29 Jun 2012)


i mean linux desktop o.s.es, linux itself is just the kernel. i mean ubuntu and all that other jibberish, what percentage of the market do they or have they ever owned??

posted on 14 Dec 2012, 16:14

43. Pings (Posts: 289; Member since: 19 Dec 2008)


Ogy what were you saying about Windows the other day? Hahahahaha... It's just a matter of time bud. The flop that is Windows 8 isn't going to change a thing.

posted on 14 Dec 2012, 17:20

46. ogy_dogy (Posts: 453; Member since: 29 Jun 2012)


Well lets just wait and see. as i said comparing mobile os-es and the powerhouse that is windows makes no sense. btw phone arena why isnt there a single bloody article that compares the number of windows machines in the world with the number of mac os or chrome os machines. those are all proper desktop o.s.es, not android or ios. than we would all see what the trend is...

posted on 15 Dec 2012, 00:09

53. Nadr1212 (Posts: 741; Member since: 22 Sep 2012)


That's a heart breaking article

posted on 14 Dec 2012, 06:01

13. rusticguy (Posts: 2811; Member since: 11 Aug 2012)


Thats why Balm(errrr) said Android is Uncontrolled :D

posted on 14 Dec 2012, 06:57 2

26. Mxyzptlk (limited) (Posts: 2846; Member since: 21 Apr 2012)


Except its pretty controlled.

posted on 14 Dec 2012, 05:27 7

2. big.e927 (Posts: 94; Member since: 21 Nov 2012)


No, mostly because Microsoft entities such as CEO Steve Balmer keep trash talking the competition (Android&Apple), claiming that their products are better, more advanced, and easier to use-- not really, it actually makes them look weak, desperate even. Microsoft to me has sucked as of late, only thing I use from Them is Windows for my laptop. The live tiles widgets looks stupid and isn't even original because they're getting sued for the patent by some random company. In addition, no flash support, they won't allow manufacturers to put more than dual-core processors in the phones, my guess, too expensive. Also, the manufacturers have to pay Microsoft a fee so they can sell phones, tablets, etc for their platform. Before I forget, anyone heard of the lack of internal space in the surface tablets? Just about half of the memory is already filled with the apps and files from Microsoft, which almost defeats the purpose of paying for 32 GB of internal storage when 16-17 GB is already being used. You can use a flash drive, but seriously, come on... That defeats the purpose of paying for more memory in the first place right off the bat. It's the principle folks, not everyone is stupid, and while we can afford to buy these fancy toys, it's always best to know exactly what you're paying for and if you get the best of your honest buck. Am I alone on this one?

posted on 14 Dec 2012, 05:42 5

7. eisenbricher (Posts: 964; Member since: 09 Aug 2012)


Nah, I don't think Ballmer's trash talk would affect sales. People who are concerned with this ongoing OS crusade are a miniscule part of their consumer base.

There are other mistakes that are costing MS which I think are:
- Late entry to mobile segment
- Current lack of ecosystem
- Rushed launch of WP7.5, which left many basic functionality
- Steep priced surface tabs

I am also very optimistic about WP8 and the future of MS. Let's give it time and see how good it does. Time is all an Ecosystem takes to mature.

posted on 14 Dec 2012, 05:49 4

10. big.e927 (Posts: 94; Member since: 21 Nov 2012)


Who's to say by the time the ecosystem does mature if it'd be too late? The other platforms are more developed and have taken time to.mature. Android started small, so I guess it could work. Even so, I'm sticking with Android, it's fun, easy to use, and most of the good stuff is rather cheap, but very high end. I prefer the Samsung brand.

posted on 14 Dec 2012, 06:23 1

20. eisenbricher (Posts: 964; Member since: 09 Aug 2012)


So do you imply that 1 million apps should be added to WP today?

posted on 14 Dec 2012, 11:14 1

40. big.e927 (Posts: 94; Member since: 21 Nov 2012)


Apps aren't the only important things to consider, it's the user experience that dictates whether a platform is good or not. What good would 1 million apps be if.they didn't work right?

posted on 14 Dec 2012, 06:02

15. rusticguy (Posts: 2811; Member since: 11 Aug 2012)


Problem for M$ is that the generation which grew up playing solitaire on PC are retiring :)

posted on 14 Dec 2012, 07:30

31. speckledapple (Posts: 877; Member since: 29 Sep 2011)


not alone but most are not as considerate of the memory. Most are concerned with it running the things they accomplish daily. Techies aside, regular people not us just want something to work that does not take long to use and provides access to everything. That is why smartphones have gained success. Most regular people are not clamoring for 64GB on their mobile devices because many do not utilize more than 16GB at best.

posted on 14 Dec 2012, 05:28 4

3. anywherehome (Posts: 971; Member since: 13 Dec 2011)


open source wins.....thank you for the freedom!!! finally!

posted on 14 Dec 2012, 05:38 1

6. aaronkatrini (Posts: 236; Member since: 06 Jun 2012)


Note : Android is not open-source, but it's way more open than WP and iOS

posted on 14 Dec 2012, 05:46 3

8. MeoCao (unregistered)


Android is open source dude, but Google apps, Android SDK are not.

B-c Android is open source Amazon could use it and make Kindle Fire.

posted on 14 Dec 2012, 05:50 4

11. parkwaydr (Posts: 572; Member since: 07 Sep 2011)


Android not open source?

You're kidding right?

posted on 14 Dec 2012, 06:35

22. Lawliet (Posts: 160; Member since: 02 Jul 2012)


Where have you been living ?

posted on 14 Dec 2012, 06:44

23. aaronkatrini (Posts: 236; Member since: 06 Jun 2012)


What I stated before stays only for Honeycomb!

posted on 14 Dec 2012, 08:01

34. Lawliet (Posts: 160; Member since: 02 Jul 2012)


Yeah, about 1 ~ 2% of Android

And you couldn't say it before because....?

posted on 14 Dec 2012, 09:18

35. aaronkatrini (Posts: 236; Member since: 06 Jun 2012)


I was remembering a news about honeycomb not being opensource and with the battle with oracle i thought things would go that way. i was just checking wikipedia just to be sure :)

posted on 14 Dec 2012, 05:31 2

4. pongkie (Posts: 492; Member since: 20 Aug 2011)


MS should have priced the surface competitively. I like the concept of the surface but it should also lead in the price as well.

posted on 14 Dec 2012, 07:27

30. speckledapple (Posts: 877; Member since: 29 Sep 2011)


the surface will never lead in price as android will always be able to undercutt it. At best they could undercutt Apple but not android as its just too affordable in that right.

posted on 14 Dec 2012, 05:48

9. wendygarett (unregistered)


What is Atari Amiga and that before the windows??

posted on 14 Dec 2012, 06:30

21. MeoCao (unregistered)


They all were OSes that competed with Windows and lost.

As you can see Windows was not the first at all.

posted on 14 Dec 2012, 06:02 1

14. ogy_dogy (Posts: 453; Member since: 29 Jun 2012)


Yes and cars are outselling bycicles, how do you compare a desktop os with a wannabe mobile os?? Geez, if there was ever an troll article this would be it.

posted on 14 Dec 2012, 06:04 2

17. wendygarett (unregistered)


This prove that desktop os is extinct, and mobile os will continue to grow...

posted on 14 Dec 2012, 17:25 1

48. ogy_dogy (Posts: 453; Member since: 29 Jun 2012)


if the desktop os is extinct what do you plug your android into to archive videos, photos and so on? what do you do your work/homework on?

posted on 14 Dec 2012, 06:23 2

19. big.e927 (Posts: 94; Member since: 21 Nov 2012)


I wonder if you ever heard of a chromebook? It's a laptop OS by google and it's a project that Samsung and Asus have undergone. They've sold pretty well and are much cheaper than most windows laptops. Only reason I haven't gotten one myself is because I didn't hear about them in time. Anyways, Android is expanding, who's to say if they won't take over the one ecosystem that Microsoft is most noted for? Google ignored PCs and went straight to laptops. Also, not even 2 months into wp8 and they already got hacked. Not lookin so good, but enough "trolling" how about you look it up yourself, fanboy.

posted on 14 Dec 2012, 17:28 1

49. ogy_dogy (Posts: 453; Member since: 29 Jun 2012)


m8 chrome os is not android, i would love to see sales comparisons between macos, windows and chrome os, but we all know who wins. im not against diversity and everyone can choose what they want, but playing the figures to suit your point is just wrong, ergo this article is a troll article...

posted on 14 Dec 2012, 07:08 1

28. anywherehome (Posts: 971; Member since: 13 Dec 2011)


since I have Android tablet I don't use PC any more at home....so is it still a fiction for you? ;-)

posted on 14 Dec 2012, 17:32 1

50. ogy_dogy (Posts: 453; Member since: 29 Jun 2012)


well good for you, i too own a pretty good android tablet (mainly coz i cant afford a win8 tab) but am still not able to find a single proper office program that beats msoft office, since i am a gamer i still prefer my win machine for a proper gaming experience and so on. android tablets still can not replace the desktop. windows 8 pro tablets can replace both the desktop and android tablets. only problem there is the price and the fact i live in a second world country :(

posted on 14 Dec 2012, 06:47 1

24. TheRetroReplay (Posts: 239; Member since: 20 Mar 2012)


You can't go by sales, computers are meant to last longer than smart phones and tablets. There are people who hold onto their computer longer than their phone or tablet, there probably people here using a computer that's 4-6 years old while they've had 4-6 smart phones.

Also the PC still does more than a tablet, Windows 8 is a step in the right direct to evolve the PC and Windows 8 is really good too, people are just being really quick to dismiss it. The only way for Windows/Microsoft to die out is when all the companies that make software for computers make their programs compatible with tablet hardware and software, which could take years.

posted on 14 Dec 2012, 06:51

25. rabih_z (Posts: 45; Member since: 02 Nov 2012)


MS with their unified OS across platforms will help them regain some market share in the next couple of years

posted on 14 Dec 2012, 07:02 1

27. Edmund (Posts: 645; Member since: 13 Jul 2012)


what is this rubbish??? Is this what passes as news nowadays???

posted on 16 Dec 2012, 03:24

54. Henrik (Posts: 140; Member since: 18 Feb 2012)


It's the author Victor H. If you ever see a bulls**t headline bashing Microsoft in some retarded oversimplified and biased way, followed by an even more ridiculous article - it's posted by Victor H. It's been like this for a loooong time, and PhoneArena obviously think he's doing a good job since the articles are flamebait.

He's an idiot, and so are the editor-in-chief for letting Victor H keep his useless job.

posted on 14 Dec 2012, 07:26

29. speckledapple (Posts: 877; Member since: 29 Sep 2011)


I think Microsoft will be just fine because of the efforts they have made in Win 8 and Win Phone being connected by the kernel, which really helps the matter in apps. Beyond that, their own efforts to start producing hardware is something that will play to them in the future as well while they expand their distribution footprint. In other words, Microsoft going forward will depend on these OEMs and their slow cumbersome efforts less and less.

The Android growth I think will eventually peak just like Windows did in the days of pcs. However, that peak will most likely keep it on top just like Windows did for an extremely long time. Apple, although quite successful on the profit side, will just never have enough movement to overtake android. It will still remain very relevant to mobile devices especially on tablets but beyond that its growth will essentially be stunted.

posted on 14 Dec 2012, 07:36 2

32. amozhi (Posts: 89; Member since: 23 Oct 2012)


It is all happened due to fact that Microsoft has not listened to its customers. The could do whatever they want and force customers to adopt anything...

When Windows 7 release, they not even considered Vista customer and leave them stranded

Microsoft must listen to customer and adopt the strategy as quick as possible.

Now they are not monopolly any more and they have work hard to get their share...

posted on 14 Dec 2012, 07:50

33. MeoCao (unregistered)


+1 for the word "monopoly"

It's just like a boxer w/o boxing he will lose sharpness and strength, then a powerful opponent suddenly appears and the boxer panicks. We can guess the outcome of the fight.

Steve Jobs used to poke fun about MS slowness and he was right.

To change the situation MS must bring in new CEO and reorganise, it will sink with Steve Ballmer at the helm.

posted on 14 Dec 2012, 09:40 2

36. 7thspaceman (Posts: 900; Member since: 14 Feb 2011)


Android is a Mobile OS not a serious Enterprise ready OS LIKE Microsoft Windows desktop and server or Linux Redhat Linux, Ubuntu, Unix, Novel, ect. when a person goes to get an associate degree or full college degree in Information technology folks they are trained on Windows systems, Unix systems, Novel, Linux. I know because I have an IT degree. Android computers may come into existence but the OS's I mentioned above have the software that is complex enougn and the People trained to use it to make a big business stick to using them for a long long time

posted on 14 Dec 2012, 10:22

38. MeoCao (unregistered)


Agree, right now Android is not ready to beat Windows on all fronts, but Andoroid is Linux so its potential is limitless.

We know that there are many enterprise things that can be used with Android like MySQL, OpenOffice/LibreOffice... or Google can develop their own things.

That may not happen next year, or next next year but I believe it will happen eventually as Wintel ecosystem is monopolistic and very innefficient.

posted on 14 Dec 2012, 10:11 2

37. Logan522 (Posts: 2; Member since: 14 Dec 2012)


Windows will reinvent the personal computer and they'll boom once again.

posted on 14 Dec 2012, 10:51 2

39. phonemonkey (Posts: 154; Member since: 13 Feb 2012)


I can't remember the last time I logged into an android computer
Windows will bounce back
WP8 and windows 8 was a step in the right direction
It is a process

posted on 14 Dec 2012, 11:31 1

41. gazmatic (Posts: 502; Member since: 06 Sep 2012)


.... this is dumb... should I even comment? no I wont... i'll say leave /s

posted on 14 Dec 2012, 13:18

42. Cyberchum (Posts: 202; Member since: 24 Oct 2012)


Overall? yes!, PC? Windows ain't gonna be challenged anytime soon. If they had been proactive with their mobile OS, they would probably be up there but NO! they didn't and it is really hurting them so bad now.

Which them lotsa luck with windows BLUE/APOLLO wateva they'll name it.

posted on 14 Dec 2012, 16:27 1

44. downphoenix (Posts: 2232; Member since: 19 Jun 2010)


Bill Gates needs to come back on board basically. Microsoft started doing worse off since he left the company, just as Apple did when Steve Jobs was fired.

posted on 14 Dec 2012, 16:53

45. ajerseyjr (Posts: 10; Member since: 10 Sep 2012)


I like a PC than a Smartphone or Tablet.

posted on 14 Dec 2012, 17:53 1

51. Jyakotu (Posts: 813; Member since: 12 Dec 2008)


When it comes to true productivity, a laptop/PC is still better than a smartphone or a tablet. The only tablet that I could myself buying is a Surface. Better yet, I like the hybrid laptop/tablet models that companies have made with Windows 8. Laptop when I need it, tablet when I want it.

posted on 14 Dec 2012, 21:08

52. boidsonly (Posts: 2; Member since: 14 Dec 2012)


The way MS treated their WIN 7 phone users turned off a huge possible market share. I for one, will never buy another MS phone. Google and Apple realize the importance of just one sale, and providing timely updates throughout the device's life cycle.

Win8 reflects MS's customer care approach, or lack of...

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