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Apple asks developers not to use gold Apple iPhone 5s in marketing images

Posted: , by Alan F.

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Apple asks developers not to use gold Apple iPhone 5s in marketing images
In past years, Apple asked developers to use only the black Apple iPhone when marketing their apps. But that restriction, which wasn't firmly enforced by Cupertino, is no longer in effect. With the launch of the new colors for both the Apple iPhone 5s and Apple iPhone 5c, Apple is now allowing developers to use other colors besides black in their marketing material. But not all of the shades can be used.

On its App Store Marketing Guidelines page, Apple has diagrams of its devices that are to be used by app developers to promote their work. Developers can show a screenshot of their app on an Apple iPhone 5s, Apple iPad Air or an Apple iPad mini with Retina display in silver or space gray, or on an Apple iPhone 5c in white or blue.

Why keep the gold Apple iPhone 5s away from developers' marketing? Well, if you've seen Apple's own ads for its new full-featured iPhone, you might notice that the gold version shows up quite often. It could be that Apple wants to keep the gold colored iPhone 5s for its own promotional material. Of the three color options, gold was the most popular out of the gate and those looking for a gold iPhone 5s were met by shortages. Apple has since increased production of the gold model of its new flagship smartphone.


source: Apple via MacRumors

9 Comments
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posted on 31 Oct 2013, 12:34 10

1. PapaSmurf (Posts: 6631; Member since: 14 May 2012)


Well that's dumb.

posted on 31 Oct 2013, 14:43

5. E.N. (Posts: 2218; Member since: 25 Jan 2009)


I don't think its dumb. The gold iPhone is a little too flashy. It may distract from the focus on the actual applications.

The only thing I don't understand is the "Do not overlap Apple products" requirement.

posted on 01 Nov 2013, 09:39

9. NYDiver22 (Posts: 4; Member since: 09 Aug 2013)


wait! Why would apple worry about their own hardware distracting from apps that are not even their own??? That argument makes little sense...

posted on 31 Oct 2013, 12:36

2. MrsPotatoHead (banned) (Posts: 48; Member since: 18 Aug 2013)


Personally I like the gold iPhone color better. I think its both sexy and inticing and it dont look as cheap.

posted on 31 Oct 2013, 13:46

4. structureman116 (Posts: 134; Member since: 14 Sep 2010)


Did you mean enticing?

posted on 01 Nov 2013, 06:41

8. lyndon420 (Posts: 1641; Member since: 11 Jul 2012)


Yes he did. Thank goodness for the grammar patrol. Its nice to know that you are here to save the day when auto-correct fails us :)

posted on 31 Oct 2013, 12:55 3

3. Doakie (Posts: 857; Member since: 06 May 2009)


Wow. Anal bastages aren't they?

posted on 31 Oct 2013, 15:23 1

6. LindaC (Posts: 10; Member since: 31 Oct 2013)


You can always buy a golden case for it!

posted on 31 Oct 2013, 17:08

7. cj100570 (Posts: 198; Member since: 12 May 2009)


There isn't a gold iPhone anyway so I don't see the problem.

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