Apple iPhone 17 Pro vs Google Pixel 10 Pro: Main differences

The fiercest rivals are back in the ring

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Apple iPhone 17 Pro vs Google Pixel 10 Pro: Main differences

Intro


Apple's iPhone 17 Pro is the latest small-sized Pro flagship finding its spot on the Cupertino shelf, arriving with a vastly improved chipset, a brighter screen, and a fresh new design language. 

Yet it's hardly the only hot small new phone released in the past few weeks: Google's Pixel 10 Pro also hit the shelves in the late summer, making things very hot for fans of small-sized but able Android flagships with its 3nm Tensor chip, enhanced zooming capabilities, and finally, exceptional AI features courtesy of Google's Gemini suite. 

Of course, the big question here is should you go with the iPhone 17 Pro or pick its Android "nemesis," the Pixel 10 Pro. Disregarding the ecosystem differences, the two devices offer similar overall experience.

We have put both devices through the paces of our in-house battery life, performance, camera, and display tests, and we've also spent some serious time with either device in real life. The goal? To be able to tell you which one's the smarter choice for your needs, of course. 

iPhone 17 Pro: $0.00/mo. at Verizon

$0 /mo
$30 55
$31 off (100%)
The powerful iPhone 17 Pro is finally here! You can now get the new Pro with an upgraded design and a brilliant display for as low as $0.00/mo. at Verizon. You must set up a new line on an Unlimited Ultimate plan and trade in a device to take advantage.
Buy at Verizon

iPhone 17 Pro Max: $2.77/mo. at Verizon

$2 77 /mo
$33 33
$31 off (92%)
The impressive iPhone 17 Pro Max is available at Verizon. Right now, you can save up to $1,100 on the premium device when you activate a new line and trade in an eligible device. The promo is only available with an Unlimited Ultimate plan.
Buy at Verizon

The Pixel 10 Pro at Amazon

Looking for a more flagship Pixel 10 experience in a compact form factor? Consider the Pixel 10 Pro instead! It's available at Amazon without discounts right now.
Buy at Amazon

Apple iPhone 17 Pro

6.3-inch
Triple camera
4252 mAh
12GB
$1350 at Amazon

Google Pixel 10 Pro

6.3-inch
Triple camera
4870 mAh
16GB
$749 at Amazon

Apple iPhone 17 Pro vs Pixel 10 Pro differences:


7.9
Apple iPhone 17 Pro
7.4
Google Pixel 10 Pro
6.7
8
7.1
6
8.3
8.7
8.5
8
8
8
8
10
Battery Life
Photo Quality
Video Quality
Charging
Performance Heavy
Performance Light
Display Quality
Design
Wireless Charging
Biometrics
Audio
Software
7.3
8
6.4
5.9
6.1
7.5
8
8
8.4
8
7
8

Table of Contents:

Design and Size

Iconic as iconic gets


The Pixel 10 Pro is pretty similar to its predecessor in terms of design language and overall size. Actually, it could be extremely daunting to discern the Pixel 10 Pro and the Pixel 9 Pro if both stand one next to the other. No issues with that: we loved the Pixel 9 Pro design, and the Pixel 10 Pro is as stunning, to say the least. 

We get the same flat aluminum design, with Gorilla Glass 2 at the front and in the back. The large camera strip is here to stay with the Pixel 10 Pro


The iPhone 17 Pro took a leap into the unknown. The body has been redesigned, and we are back to aluminum unibody. The back now has a huge "camera plateau", as Apple calls it. The glass panel back there is smaller, and the Apple logo has been moved slightly below the center of the phone itself. Apple uses Ceramic Shield for that back panel, and Ceramic Shield 2 for the front — now 3x more scratch resistant than the OG Ceramic Shield.

One major style change that's coming to the iPhone 17 Pro is one that will surely rustle some feathers. The Pro models are getting a redesigned rear camera bar, which evokes a strong resemblance to the Pixel's signature rear camera strip. However, the iPhone's take on this design style is set to be way more imposing, occupying nearly a third of the phone's rear. 


We are still getting a customizable Action Button on the iPhone 17 Pro, as well as the novel Capture Button, which lets you control the camera and engage Visual Intelligence. No such buttons on the Android champ, which only retains the standard volume/power button combo.

Color-wise, the iPhone 17 Pro shocks us with a limited selection  — Silver, Deep Blue, and Cosmic Orange. It's been a while since we only had three colors to pick from, but at least the orange one looks quirky and interesting.


The Pixel 10 Pro, on the other hand, comes in Indigo, Frost, Lemongrass, and Obsidian, which is a pretty lively and varied selection. 


Display Differences



The iPhone 17 Pro is equipped with a 6.3-inch ProMotion-enabled Super Retina XDR 1-120 Hz screen with very thin bezels. It now has a peak brightness of 3,000 nits to keep pace with the flagship competition. 

What's more fascinating, though, is that Apple has applied a new 7-layer anti-reflection coating, which may be the real game changer here. Samsung's displays were elevated when the S24 Ultra got its own anti-glare treatment. 

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While this coating is not as strong as the anti-reflective screen on the Galaxy S25 Ultra, you can clearly see that it makes a difference in a direct comparison with the iPhone 16 series in these images from a hands-on video by YouTuber MrWhoseTheBoss.

Meanwhile, the Pixel 10 Pro comes with a similar 6.3-inch Super Actua OLED display with LTPO technology that enables a smooth 1-120 Hz refresh rate. The highlight here, no pun intended, is the peak brightness of 3,300 nits, which is some 10% higher than what the Pixel 9 Pro series delivered. That would potentially make the Pixel 10 Pro range one of the brightest phones on the US market. 

Apple still has the Dynamic Island cutout on the front, in full size, to house the Face ID and selfie sensors.


According to our display benchmark tests, the iPhone 17 Pro can't really match the peak brightness achievable by the Pixel 10 Pro. However, it's the iPhone that achieves the lower minimum brightness, which is great for your eyes if you tend to use your phone in the dead of night. Other than that, the two displays are very comparable in terms of color, contrast, and overall properties. 

Display Measurements:



In terms of biometrics, the Pixel 10 Pro comes with an ultrasonic fingerprint scanner, but the selfie camera is also used for AI-reinforced face unlock. It's deemed secure enough to be enabled for use with banking apps.

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Performance and Software

Two 3nm chips on deck, but the Apple one might still have the upper hand

Apple comes along with a brand-new A19 Pro chip. Built on a 3 nm process, faster than before, of course all the good stuff. But what we are really interested in is the new vapor chamber inside the iPhone 17 Pro for cooling. Because the A18 Pro and the A17 Pro before it were fast — actually they are insanely fast even by today's standards. But they hold that top speed for only a little while before they are forced to throttle.

Apple made a big deal out of how the new iPhones were designed from the ground up with heat management in mind. And we can't wait to run them through some torture tests!

The Pixel 10 Pro is equipped with Google's first truly custom chipset, the Tensor G5, which is built by TSMC on its own 3 nm manufacturing process. Until now, Google had to rely on Samsung for manufacturing previous Tensor chips, which were using the Exynos blueprints. No longer, as the Tensor G5 is now custom built to Google's specifications. Definitely faster than before, still not as fast as the top dogs in the markets. Though, with the Pixel 10 Pro's snappy performance, it's arguable whether we should care about the benchmark scores.


So, what's the performance gap? Well, it's a rather wide crevasse, actually, and it doesn't look good for the Pixel at all. 

CPU Performance Benchmarks:


Geekbench 6
SingleHigher is better
Apple iPhone 17 Pro3668
Google Pixel 10 Pro2314
Geekbench 6
MultiHigher is better
Apple iPhone 17 Pro9498
Google Pixel 10 Pro6274

The iPhone 17 Pro dominates both the single- and multi-core CPU tests, leaving the Pixel 10 Pro far, far behind. Interestingly, the Pixel never feels slow or sluggish in real life and is quite a snappy performer; it's just that the iPhone 17 Pro and the A19 Pro chip in question are far, far more potent. 

GPU Performance


3DMark Extreme(High)Higher is better
Apple iPhone 17 Pro5914
Google Pixel 10 Pro3426
3DMark Extreme(Low)Higher is better
Apple iPhone 17 Pro3506
Google Pixel 10 Pro2118

The same difference can be observed in our graphics benchmarks as well: it's the iPhone 17 Pro that smokes out its opponent once again, making it a logical choice for Genshin Impact fanatics. 

The iPhone 17 Pro boasts 12GB of RAM, an increase over the previous 8GB of RAM on previous iPhones, likely to accommodate the upcoming needs for AI. Apple doesn't reveal RAM amounts for iPhones, so we have to wait for 3rd party diagnostics to determine if that's true. The Pixel 10 Pro comes with 16 GB of RAM in every tier.

The iPhone 17 Pro comes in 256GB, 512GB, 1TB options, plus an entirely new 2 TB one. The Pixel 10 Pro is available in 128GB, 256GB, 512GB, and 1TB versions. 

The Pixel 10 Pro arrives with Android 16 and will be supported for seven years. The most intriguing new feature of Android 16 is Magic Cue, where the AI will be constantly aware of what's on your screen and suggest smart replies via action buttons. Well, it also offers the Material 3 Expressive redesign, which aims to liven up the interface aesthetics of Google's operating system. 


Meanwhile, the iPhone 17 Pro will ship with iOS 26, a software update that should have been called iOS 19, but for consistency's sake, Apple renamed all of its operating systems. This one also comes with a redesign, dubbed Liquid Glass, and it's a design language spread across all Apple platforms. The iOS 26 update will also introduce many other changes — read more about them here.

The most exciting developments, however, are the ones that promise peace. A Call Screening feature will finally be deployed to battle telemarketers. Pixel users are laughing somewhere in the background, having had this feature for years.

Naturally, there’s a raft of other tidbits. Polls are coming to group chats, threatening to impose actual structure on the beautiful chaos of a dozen people trying to agree on a pub. All in all, it’s a list of perfectly reasonable changes, to be honest.

Thankfully, many updates simplify the experience, perfect for the rest of us. The Camera app is being streamlined, hiding most modes by default. Apple is organizing the Photos app, after it decided to turn it into total chaos with the previous iOS update.

Camera

An important change for the iPhone


With the iPhone 17 Pro, Apple is upgrading all three of its back cameras to 48 MP sensors. It also dubs all of them "Fusion cameras", meaning it employs sensor crop-in trickery to kind of, sort of give us "optical grade" zooming and thus simulate multiple lenses on the zoom wheel. From 16 mm to 200 mm equivalent (8x zoom). Digitally, the iPhone 17 Pro Max can now magnify to 40x, up from 25x before. Still a long way from the Pixel's 100x.

The Pixel 10 Pro is coming with mostly the same camera setup as the Pixel 9 Pro: a 50MP main camera, a 48MP ultrawide, a 48MP periscope with 5X optical zoom, and a high-res 42MP front-facing camera. The big change with the Pixel 10 Pro is the periscope camera, which has scored 100X Pro Res Zoom, finally bringing the Pixel in the big zooming leagues. 


Apple also has a new selfie camera with a sprinkle of Apple magic on it. The new 18 MP "Center Stage" camera has a square sensor, so it can frame a selfie as vertical, horizontal, or square if you wish. Leave Center Stage on and it will automatically zoom in or out and adjust the frame when taking group selfies, too.

A new camera feature on the Pixel 10 Pro is called Camera Coach, and it's pretty much what it says on the tin: it will guide and help you to take a photo with a better composition.

PhoneArena Camera Score:


Photo
Video
Phone Camera
Score
Photo
Score
Main
(wide)
Ultra
Wide
Selfie Zoom
Apple iPhone 17 Pro 156 162 84 24 28 26
Google Pixel 10 Pro 151 162 85 23 26 28
Phone Camera
Score
Video
Score
Main
(wide)
Ultra
Wide
Selfie Zoom
Apple iPhone 17 Pro 156 150 77 23 26 24
Google Pixel 10 Pro 151 140 76 19 25 20
Find out more details about photo and video scores for all phones we have tested on our PhoneArena Camera Score page

In our custom camera test, it's the iPhone 17 Pro that edges ahead, but that's only due to its better video-recording capabilities. In terms of still photography, the two devices are pretty much on equal ground and score the same results in our test. 

Main camera




In good lighting conditions, the Pixel 10 Pro is pretty much on par with the iPhone 17 Pro Max, with just some slight processing differences relating to colors and tone. The iPhone is a pinch more realistic, while the Pixel is a bit more cinematic, with a certain signature style to it.



At lower light, the Pixel 10 Pro delivers better dynamics and resolves better detail from darker areas, which is a pretty important distinction.
 

Zoom quality




In terms of zoom quality, both phones perform very similarly, with tons of detail in either sample photo.

Ultrawide camera




The ultrawide is a bit better on the iPhone 17 Pro Max, which boasts slightly better dynamic range and resolves more detail in the shadows.

Selfies




Video Quality


Video Thumbnail


The iPhone can capture 4K footage at up to 120 fps, while the Pixel can capture up to 4K@60fps natively and up to 8K@30fps when you use cloud upscaling. The Apple flagship also supports ProRes, which gives you significantly more leeway for postprocessing but is definitely a niche feature. 

The iPhone 17 Pro certainly has the upper hand when it comes to video quality, delivering superior dynamics, details, and more realistic colors. The Pixel 10 Pro is decent but doesn't really stand out when compared to footage taken with the latest iPhone. 

Battery Life and Charging

Big changes on both


The Pixel 10 Pro has arrived with a fairly large 4,870 mAh battery, which should play well with the efficient Tensor G5 chip. At the same time, the iPhone 17 Pro has also scored a battery bump, coming in hot with a 4,252mAh battery.


In terms of battery life, the Pixel 10 Pro achieves slightly better results in our custom battery tests, leading in the web browsing and video streaming tests but dramatically losing in the 3D gaming test. The iPhone 17 Pro is a bit behind in both the web and video tests, but achieves better results in the gaming test. 

PhoneArena Battery and Charging Test Results:


Battery Life
Charging
Phone Battery Life
estimate
Browsing Video Gaming
Apple iPhone 17 Pro
4252 mAh
6h 42min 17h 6min 8h 25min 10h 8min
Google Pixel 10 Pro
4870 mAh
7h 17min 20h 55min 10h 18min 4h 36min
Phone Full Charging 30 min Charge
Wired Wireless Wired Wireless
Apple iPhone 17 Pro
4252 mAh
1h 16min Untested 67% Untested
Google Pixel 10 Pro
4870 mAh
1h 27min Untested 51% Untested
Find out more details about battery and charging for all phones we have tested on our PhoneArena Battery Score page

Apple gave us a pleasant surprise on the charging front, as the iPhone 17 Pro now supports charging with 40 W power bricks! It'll go from 0% to 50% in 20 minutes, which is a pretty nice upgrade. MagSafe 2.0 is also on board, of course, but it hasn't received a bump in the charging speeds and will once again charge at 25 W.

Google did also introduce its own Pixelsnap magnetic accessory ecosystem. But, sadly, only the Pixel 10 Pro XL gets Qi2.2 with 25 W charging. The regular Pixel 10 Pro gets the old Qi2 with 15 W. Boo! Also, the Pixel 10 Pro charges with 30 W on the wire.

As per our tests, the iPhone charges faster than the Pixel: a 30-minute charge will get you 67% of battery on the iPhone but just 51% on the Pixel. 

Specs Comparison


Here's how the iPhone 17 Pro vs Pixel 10 Pro specs compare:


Summary



The Pixel 10 Pro is a very decent upgrade over the Pixel 9 Pro, with possibly better performance, battery life, camera, and Pixelsnap support, though the upgrades were more impressive on the larger Pixel 10 Pro XL. 

But the iPhone 17 Pro has also scored some interesting updates. Let's be real, even though the new visual look is a bit alien, it will end up being picked up as the exotic new flagship by many.

The iPhone introduces some important upgrades like better performance, a brighter screen, a larger battery, and faster charging. The Pixel also offers many of those upgrades as well, so the final say will likely boil down to which ecosystem you prefer. 


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