Being a household name takes a lot of work in the mobile space, especially when there are so many companies competing for a piece of the pie. That, of course, is something that has eluded ZTE tie-after-time here in the US market. In its latest quest to try and break free from that stigma, the company is banking that a run in the entry-level market with its new phablet smartphone in the ZTE ZMAX, will yield fruitful rewards in giving its name some substance amongst consumers. Even now, it’s still rare to find a budget oriented phablet, but the ZMAX surely gains attention with its outright cost of $252 – so will it be enough to get people to take notice of it?
The package contains:
microUSB cable
Wall charger
Start guide
User manual
Design
The ZTE ZMAX is as generic looking as they come.
Indicative of its low pricing, the ZTE ZMAX’s design doesn’t spark the imagination. Aesthetically, it’s pretty generic looking with its hard lined look, all-plastic black body, and tapered edges. Naturally, it’s a handful to operate due to its immense size, a quality that’s emblematic of any phablet, but the plastic material makes the phone rather slippery.
As for the placement of its physical buttons, they’re in locations that are ideal for a tablet – like how the power button is on the right side of the phone, and the volume controls on the left. Other ports around its body include its microUSB port, various microphones, SIM slot, and microSD slot. Interestingly, they’ve opted to outfit the phone with capacitive Android buttons, as opposed to having them incorporated into the interface.
Large in size, its specs might not impress, but it has enough pleasing qualities to like.
Sporting a massive sized 5.7-inch 720 x 1280 TFT display, there’s no denying that it fits the mold of what we’d expect to find in a phablet – where we’re given a sizable real estate to work with. Chiming in with 720p resolution, it might not appear super sharp upon close inspection with its pixel density count of 258 ppi, but it’s still nonetheless usable from a normal viewing distance. Meanwhile, there are other qualities about the screen that surprisingly give it a favorable tone – like its color temperature of 7000 K, 441 nit brightness, and 2.05 gamma value. However, there’s visible distortion at wide viewing angles, and it’s not entirely accurate with its color reproduction. For all intents and purposes, the display is usable and we’re genuinely pleased by the qualities produced by this affordably priced phone.
The numbers below represent the amount of deviation in the respective property, observed when a display is viewed from a 45-degree angle as opposed to direct viewing.
The CIE 1931 xy color gamut chart represents the set (area) of colors that a display can reproduce, with the sRGB colorspace (the highlighted triangle) serving as reference. The chart also provides a visual representation of a display's color accuracy. The small squares across the boundaries of the triangle are the reference points for the various colors, while the small dots are the actual measurements. Ideally, each dot should be positioned on top of its respective square. The 'x: CIE31' and 'y: CIE31' values in the table below the chart indicate the position of each measurement on the chart. 'Y' shows the luminance (in nits) of each measured color, while 'Target Y' is the desired luminance level for that color. Finally, 'ΔE 2000' is the Delta E value of the measured color. Delta E values of below 2 are ideal.
The Color accuracy chart gives an idea of how close a display's measured colors are to their referential values. The first line holds the measured (actual) colors, while the second line holds the reference (target) colors. The closer the actual colors are to the target ones, the better.
The Grayscale accuracy chart shows whether a display has a correct white balance (balance between red, green and blue) across different levels of grey (from dark to bright). The closer the Actual colors are to the Target ones, the better.
FCC OKs Cingular\'s purchase of AT&T Wireless