LG Ally VS740 Review

LG Ally VS740 Review

When the Motorola DROID A855 and HTC DROID ERIS ADR6200 were introduced by Verizon Wireless last year, some people were cautious about calling it a success…at first, as those were the first two Android phones for the carrier. But over the weeks and months since their introduction, and the flock of people who have adopted the platform, we have seen more Android-based smartphones released, such as the Motorola DEVOUR A555 and the HTC Droid Incredible ADR6300, each targeted to a specific audience. Now comes a fifth contender, the LG Ally VS740, which is geared mostly to the budget-orientated crowd, but who still desire a smartphone with all the Android features, plus the addition of a physical QWERTY keyboard. Because of its features and price, the LG Ally is mostly in competition with the HTC DROID ERIS and Motorola DEVOUR, with the DEVOUR also including a sliding keyboard.

Included in the retail package is the LG Ally VS740 smartphone, 1500mAh battery, preinstalled 4GB microSDHC Class 4 memory card, wall charger with detachable microUSB cable, and user guides.


The overall design and appearance of the LG Ally VS740 isn’t that impressive, as it looks like “another messaging phone” with its all-black plastic construction. In all honestly, if we didn’t know that it was an Android smartphone, we might have guessed it was the next version of the LG enV Touch. Be that as it may, the LG Ally does feel comfortable in the hand, due to its rounded corners and the soft-touch coating on the back, but it does feel thicker than the Motorola DROID. Also, the plastic construction feels more durable than the one of the HTC DROID ERIS, but not tank-like, as with the metal constructed Motorola DEVOUR and DROID.

You can compare the LG Ally VS740 with many other phones using our Size Visualization Tool.

The capacitive touchscreen on the LG Ally VS740 measures 3.2 inches diagonal with a WVGA resolution of 480x800 pixels and supports up to 262K colors. This is nice, as the HTC DROID ERIS ADR6200 and Motorola DEVOUR A555 have similar sized displays, but with smaller resolution (320x480). Because of this, both text and images are sharp and clear without pixelation on the Ally, but the screen does appear dark when viewed in direct sunlight. Under the display are two touch-sensitive buttons for back and search, and four physical buttons for send, home, menu, and end/lock/power. This is the first Android phone for Verizon to have physical buttons on the front for those functions. They work well and provide adequate tactile feedback when pressed. There is also an LED notification light next to the display that will show different colors for new messages, emails, incoming calls, low battery and charging. Located on the sides of the phone are the volume rocker, microUSB port, 3.5mm headset jack, 2-stop camera shutter button, and microSDHC memory card slot, while the 3.2MP camera and LED flash are on the back.

Both the LG Ally VS740 and Motorola DEVOUR A555 are easier to slide open than the Motorola DROID A855, as the mechanism is spring-loaded and doesn’t require you to move it all the way for it to open. The design of the 4-row QWERTY keyboard on the LG Ally is the best we’ve seen on an Android smartphone to-date for Verizon. Each key is separate from one another, with plenty of space between them, and is raised from the surround plastic. There is also plenty of room for people with big hands so that your thumbs don’t feel cramped when typing. The keys provide a nice “click” when pressed and have more feedback than the keyboard on the Motorola DEVOUR. We also like the more traditional square shape of the navigation d-pad on the Ally, opposed to the rectangle shaped d-pad on the Motorola DROID and the optical pad on the DEVOUR. Our only complaint with the keyboard on the Ally is that the space key is a bit too small. One other thing that we noticed is that the LED backlight for the keyboard and the front buttons only light-up for 5 seconds and then turn off. We’re not sure why this is, and there’s no way to adjust the keyboard backlight in the menus. Both of the keyboards on the Motorola DROID and DEVOUR would stay illuminated for the same time period as the display, but that isn’t the case with the LG Ally. Hopefully this will be fixed, as we don’t like the keyboard going dark if we take a short pause while typing.

LG Ally VS740 360 Degrees View:



1. eddie mcinerney

Posts: 1; Member since: May 19, 2010

it has a 3.2 inch display

2. doublej1970

Posts: 28; Member since: Apr 16, 2010

Very solid phone!! It's signal and battery life is way better then the incredible! I'm a sales rep for verizon and this phone is a very solid choice! LG makes a excellent product!! But if u like big,fast phones with killer signal and good battery life then the Motorola X is the ticket!!

3. Lizzie unregistered

this is a very nice phone. it has great features. on screen virtual keyboard, slide out qwerty keyboard, free apps, great camera + videos, and much more! however mine tends to lag from home screen to home screen or when going to different things. i suggest this phone for all ages anyways. awesome phone - 4.5 stars and 9/10 in my opinion. ~ Lizzie

4. LG Ally User unregistered

I love this phone! I wanted a smartphone that had a great keyboard but had a roomy screen. 4.9

5. Duckiedoran unregistered

I got my LG ally right when they came out, i loved it for a while, the it started rejecting my sd card, replaced the sd card, and it did it again. I've now gone though 3 replacements, it doesn't hold battery power very well. My Env would make it from the start of my work day to the end easy sometimes more then one day with out needing to be charged, my ally has to be pluged in a few times a day. It sucks battery power, the camera's ok. I'm switching out to a diff phone now, I need to be able to be away from power sources more then what this phone allows. My spouse has the same issues with the phone. It was great, for a while, battery issues have always been... I wish it would last longer then it does. Even with nothing running (or alteast what I can kill) it just sucks though the battery. 100% charged at 8am, by 6pm at soccer practice it's dead.

6. Kelley unregistered

I've had this phone since April 2011. Already I'm wondering if I should save up money and buy a Motorola Droid phone. ( Either 2 or 3. ) Memory capacity on this phone is terrible, I'm uninstalling apps and stuff a lot. Thank goodness for the pre-installed 4 GB card! Browser is laggy sometimes, typing gets slowed down on some pages and apps. I've never had luck with LG phones. :/

7. vanessaelizebeth

Posts: 18; Member since: Feb 15, 2013

This is a great little Android phone - It is not a heavy duty use phone but for a light user, it is a very capable phone. Thanks to LG for making superior cell/smart phones.
  • Display 3.2" 480 x 800 pixels
  • Camera 3.2 MP
  • Processor Qualcomm Snapdragon S1, Single core, 600 MHz
  • Storage 0.102 GB + microSDHC
  • Battery 1500 mAh(7.50h talk time)

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