It seems that shorter videos are getting real popular as a means of sharing through social media (and not only on TikTok). Android Central now reports that YouTube Shorts, a rival from Google to TikTok, has now amassed five trillion total views since it was created a year and a half ago.
YouTube Shorts: people are enjoying short-form videos
YouTube's CEO, Susan Wojcicki, has revealed this information in a blog post, indicating creators of Shorts on YouTube have amassed a total of five trillion views. YouTube Shorts was launched around a year and a half ago as a direct competitor to TikTok's ever-rising popularity. These five trillion views include all platforms, such as YouTube Shorts viewed on Android phones and laptops as well.
It does seem that such short-form videos are getting more and more popular with viewers. But this number is not the only thing YouTube's CEO revealed. She also unveiled new ways that could help creators earn money, apart from the fund of $100 million that was announced last year.
YouTube Shorts can pay you between $100 and $10,000 per month for your short videos
The fund, by the way, is now available in more than 100 countries. Pretty much, back in August, YouTube announced this fund as a part of the initiative to get content creators on YouTube into making more Shorts. It basically means the company is paying creators between $100 and $10,000 per month based on views and engagement with their Shorts.
It seems like most of the people who really benefit from this fund are small creators on the video platform. More than 40% of creators who had received the payment last year were creators who weren't eligible to be part of the YouTube Partner Program, indicated Wojcicki.
On top of that, YouTube is planning to expand the methods it is using to help creators earn more money for the short videos they make. YouTube will be helping creators make sponsored content by a program called BrandConnect. This program would match the creators with certain brands that are suitable for their type of content.
But that's not all. The platform is also planning to incorporate shopping features into YouTube Shorts. This would happen based on its existing program that allows viewers to browse and shop featured products (those appear alongside videos).
And last but not least, YouTube will be looking to expand its remix feature that allows you to create a Short using audio from YouTube videos. Of course, the audio should be available for anyone to copy and not be copyrighted content. In the future, YouTube plans to also use non-fungible tokens (NFTs) for monetization options for creators, as well as to introduce a gifted membership option.
YouTube Shorts debuted a year and four months ago to meet the demand for short video platforms
It seems that the world is crazy for short videos right now. TikTok was the platform that seems to have set this trend and many social media companies have since followed, creating similar platforms as well. Instagram now has Instagram Reels, and YouTube has got Shorts, and all these work in a similar manner to TikTok, basically allowing you to share short videos with your audience.
It all started with TikTok
The short videos allow people to create catchy content just from their smartphones without using hardcore filmmaking equipment and programs. YouTube Shorts allows you to natively record short clips, splice them together, and upload them to share them with your followers and anyone on YouTube.
The videos uploaded to YouTube Shorts appear on the Shorts shelf, a section of your YouTube feed visible only on mobile (or from the creator's channel on PC). And it now seems YouTube will be implementing some more ways you could monetize your content on there.
Izzy, a tech enthusiast and a key part of the PhoneArena team, specializes in delivering the latest mobile tech news and finding the best tech deals. Her interests extend to cybersecurity, phone design innovations, and camera capabilities. Outside her professional life, Izzy, a literature master's degree holder, enjoys reading, painting, and learning languages. She's also a personal growth advocate, believing in the power of experience and gratitude. Whether it's walking her Chihuahua or singing her heart out, Izzy embraces life with passion and curiosity.
Recommended Stories
Loading Comments...
COMMENT
All comments need to comply with our
Community Guidelines
Phonearena comments rules
A discussion is a place, where people can voice their opinion, no matter if it
is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some
random thoughts, which are not directly related to the matter.
Things that are NOT allowed:
Off-topic talk - you must stick to the subject of discussion
Offensive, hate speech - if you want to say something, say it politely
Spam/Advertisements - these posts are deleted
Multiple accounts - one person can have only one account
Impersonations and offensive nicknames - these accounts get banned
Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a
post should be moderated - please, report it.
Have a question about the rules or why you have been moderated/limited/banned? Please,
contact us.
FCC OKs Cingular\'s purchase of AT&T Wireless
Things that are NOT allowed: