As the world slowly goes back to normal this year, smartphone shipments are increasing, and a new Canalys report is ready to impress us with one particular company's tremendous growth, and yes, it is Xiaomi. The China-based phone vendor is now in second place in the world, surpassing Apple for Q2 of 2021.
Xiaomi surpasses Apple in global smartphone market share and becomes second in the world after Samsung
The report is still a preliminary one, but it marks important growth areas in the smartphone market. First off, global shipments of smartphones have risen 12% in this year's second quarter. The market share leader, Samsung, scores a 19% market share, while the second place no longer belongs to Apple.
Xiaomi takes second place in terms of market share, and it has managed to claim 17% of the global smartphone market. The company also scored a tremendous 83% growth from its shipments last year, meaning its business is rapidly growing.
Xiaomi's 17% market share marks a tremendous 83% growth from last year
Canalys Research Manager Ben Stanton said the China-based company's shipments have increased by a staggering 300% in Latin America, 150% in Africa, and 50% in Western Europe. He additionally stated that Xiaomi not only grows but is also evolving its business model. According to him, the company has to try and sell more premium devices, while the majority of its shipments are focused on the budget and midrange segments.
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Compared to Samsung, Xiaomi's phones are, on average, 40% cheaper, while compared to Apple, they are around 75% cheaper. In developing its high-end smartphones, the company faces tough competition in the names of Oppo and Vivo, which are using above-the-line marketing strategies to grow their market share.
Apple's market share is currently 14% with a 1% growth since last year. Oppo and Vivo both have 10% market share for Q2.
Keep in mind this report is still a preliminary one and the final results and numbers could change when the official report is released.
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Iskra Petrova is a news writer at PhoneArena, where she covers mobile tech news and maintains the site’s device hubs with the latest leaked specs, rumors, and official details for upcoming phones. She joined PhoneArena in 2020 after three years in technical support for Microsoft Exchange, giving her practical experience with software infrastructure and troubleshooting. Iskra holds a Master’s Degree in Literature, which helps her translate complex tech details into clear, reader-friendly coverage. She is a daily Apple ecosystem user, while also closely following Sony Xperia’s camera-focused phones and Samsung’s Galaxy Z Flip series.
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