Samsung skips US release for the new Galaxy Fit 3 fitness tracker
Recently, Samsung unveiled its Galaxy Fit 3, boasting a larger screen and new features like Fall Detection and Emergency SOS. At first, the company did not disclose which markets would receive the latest fitness tracker, but it seems one of the big ones is not on the list.
As reported by Android Central, Samsung has decided not to release the Galaxy Fit 3 in the US. This choice is based on Samsung's strategic evaluation of the fitness tracker landscape and current market trends.
Samsung has determined that the fitness tracker market in the US is not sizable enough to justify the costs of marketing, distribution, and software support needed to launch the Galaxy Fit 3. Although an official list of supported countries has not been released, it is believed Canada and the United Kingdom will also not receive the Fit 3.
Samsung's decision to hold back the Fit 3 can be understood by looking at Canalys' global wearable band market report. According to the independent analyst company, fitness band sales amounted to approximately 80 million in 2020 but declined to about 60 million in 2021, 40 million in 2022, and 35.8 million in 2023. This year, total fitness band sales are projected to be around 33 million.
Jack Leathem, Research Analyst at Canalys, says:
As reported by Android Central, Samsung has decided not to release the Galaxy Fit 3 in the US. This choice is based on Samsung's strategic evaluation of the fitness tracker landscape and current market trends.
Samsung's decision to hold back the Fit 3 can be understood by looking at Canalys' global wearable band market report. According to the independent analyst company, fitness band sales amounted to approximately 80 million in 2020 but declined to about 60 million in 2021, 40 million in 2022, and 35.8 million in 2023. This year, total fitness band sales are projected to be around 33 million.
Canalys expects this shift away from basic bands to persist, with shipments projected to fall to 12% by 2027, especially as basic band market leaders such as Xiaomi and Google (Fitbit) increasingly shift their focus to higher mark-up, wristwatch form factors.
Canalys' report clearly shows a consistent decline in fitness band sales over the past few years, in contrast to the growth in smartwatch sales. The analyst company predicts a 17% increase in smartwatch sales, reaching 82 million units.
The Samsung Galaxy Fit 3 will be available for purchase in specific regions, including Europe, Central and South America, and Asia.
The Samsung Galaxy Fit 3 will be available for purchase in specific regions, including Europe, Central and South America, and Asia.
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