Samsung MX is the new name of the company's phone business, CES 2022 keynote announced
Days after the news that the company will fold Samsung Mobile Communications, its phone and tablet division, into a larger consumer electronics department, Samsung announced that it is renaming it, too. From now on, Samsung's phone-making business will be called Samsung MX, for Mobile Experience.
The move takes effect immediately, on December 10, and the new name will be used from now on in all official communication from the company. According to the press release, the renaming to Samsung MX was necessary to emphasize the new direction that the company will be taking with its mobile business, namely larger focus on the user experience, the services, and building a wholesome ecosystem that goes beyond its otherwise excellent phone hardware. According to TM Roh, the brand new President and Head of the MX Business:
In the meantime, Samsung also announced that it will be back to the Consumer Electronics Show 2022 expo in Las Vegas in full force, with a keynote scheduled for January 4, at 18:30 Pacific Time. The keynote will be presenting new products and services, and the Galaxy S21 FE is expected to be one of the announcements.