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Samsung to use "Ironflex" technology to improve durability of the internal screens on its foldables

By Alan Friedman

Published: Jan 05, 2024, 12:01 PM

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Samsung to use "Ironflex" technology to improve durability of the internal screens on its foldables

On Wednesday, Samsung filed to register the trademark "Ironflex" with the Korean Intellectual Property Rights Information Service (KIPRIS). According to GalaxyClub (via SamMobile), the filing describes a "foldable OLED display panel" for devices including not only "foldable smartphones" but also "foldable tablet computers" and "foldable wearable video display monitor."

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Any type of improvement to the durability of the internal displays on Samsung's foldable devices would be welcome even though this is one area of Samsung's foldable phones that has been improving over the years. Still, some consumers are holding back from purchasing one of these devices because of concern about the foldable internal displays on the Galaxy Z Fold and Galaxy Z Flip phones as well as the hinges on these models.

With the trademark registration filed now, we probably will first hear about "Ironflex" during the unveiling of the Galaxy Z Fold 6 and Galaxy Z Flip 6. This Unpacked event could take place in mid-to-late July or early August. The "Iron" part of the name reflects strength and durability, attributes that Samsung would love consumers to associate with its foldable phones. The "flex" part of the name suggests that the foldables' internal displays are not only strong but are flexible as well.

Samsung files in Korea to trademark the name Ironflex

The trademark filing was made by Samsung Display, the segment of the company that manufactures and supplies Samsung and other device manufacturers with screens and display panels for devices including smartphones. The application was assigned number 4020240001601 by KIPRIS.

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Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.

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