OnePlus was the only brand that grew in the US last year
OnePlus had a strong 2020 thanks to its US carrier partners
Per the latest market data from Counterpoint Research, OnePlus experienced a massive surge in US smartphone demand throughout 2020 that saw its sell-through rate increase by 163% year-on-year.
The stronger sales were primarily down to OnePlus’ carrier channels. The brand has partnered with T-Mobile since late 2018 and it sealed a deal with Verizon in 2020 for the high-end OnePlus 8 UW.
Apple and Samsung’s decisions to raise prices with recent generations of flagship devices have left some US customers looking for more affordable options, which is a demand OnePlus has been able to satisfy.
Short-term, Counterpoint Research expects the $299 Nord N10 5G to be quite popular because it lives up to OnePlus’ reputation as a value brand that provides good hardware.
Long-term, the continued success of OnePlus in the United States will likely depend on its ability to meet carrier demands and fill in specific price brackets, which could mean more low-end and mid-range phones.