LCD-bearing iPhone (2018) could be offered in blue, pink, and yellow says one analyst

LCD-bearing iPhone (2018) could be offered in blue, pink, and yellow says one analyst
Apple may be planning a number of vibrant colors for the upcoming LCD-equipped iPhone. It has been rumored for some time now that Apple has plans for at least three new iPhones in September. Two premium smartphones equipped with OLED displays and a lower-cost LCD model. Now, analyst Jun Zhang speculates the company may cater to its younger audiences through various color options.

In a return to Apple’s 2013 ways, Zhang expects the Silicon Valley-based giant to introduce various vibrant color choices for the LCD device, expected to simply be called iPhone (2018). Among the options could be blue, yellow, and pink, although if the iPhone 5c is the inspiration behind the move, the company may also go ahead and launch white and green variants of the smartphone. Now, if Apple chooses to do this, the decision to offer vibrant color options would stem from two things, the first being the target audience. With the lower-cost smartphone offering, Apple would not only be targeting consumers on a budget but also younger customers who prefer higher levels of customization, hence the much more vibrant colors. In addition, the decision also looks set to help differentiate Apple’s premium iPhone X (2018) and iPhone X Plus (2018), which are expected to stick to much more neutral colors.

Now, aside from the new colors, Apple could also use different materials in the construction of its device. Considering Apple’s reputation for premium builds, a return to plastic seems highly unlikely, but the brand could choose to stick with an aluminum build. After all, this would not only differentiate it from the premium lineup’s glass finish, but it would also allow the brand to offer a wide range of colors without any production hassle – Apple recently skipped an iPhone X Product (RED) edition due to manufacturing problems that resulted from the vibrant color.

Currently, Zhang’s vibrant color comments appear to be pure speculation, but if true, the decision would certainly make sense considering Apple’s new product strategy. Furthermore, the move should still allow Apple to position the upcoming iPhone SE (2018) below the colorful iPhone (2018).

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19 Comments

1. GreenMan

Posts: 2698; Member since: Nov 09, 2015

All girly colors? Why? Does Apple don't want males to purchase these phones?

2. aegislash

Posts: 1518; Member since: Jan 27, 2015

Males without fragile masculinity can easily purchase these phones.

3. whatev

Posts: 2333; Member since: Oct 28, 2015

Can this person above get like infinite green thumbs and some sort of monetization for this comment?

15. AngelicusMaximus

Posts: 733; Member since: Dec 20, 2017

Comment of the day right here. Keep winning.

17. applesnapple93

Posts: 317; Member since: Jan 06, 2016

aegislash thinks theres more than 2 genders

19. aegislash

Posts: 1518; Member since: Jan 27, 2015

@Appleasnapple, dumb comment....try again perhaps?

4. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Because apple knows the target market for their products is mainly preteen girls. Women are more likely to have iPhones in the US and Apple owns the middle and high schooler demographic.

7. kiko007

Posts: 7518; Member since: Feb 17, 2016

Are you trying to shame them for having a target demographic? Xiaomi, OnePlus, and many others target dudes in their mid-twenties, of lower income brackets. Is that wrong?

9. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

What did he say that was "shaming them" for targeting preteen girls as their main demographic for iPhone buyers? It just seems like he was stating it to me without being condesending at all. Are you having issues with the fact that most Apple consumers are preteen/teen girls rather than his innocent comment?

11. kiko007

Posts: 7518; Member since: Feb 17, 2016

No. I have an issue with the lack of information. Yes, the iPhone sales better to women, but that’s not all their is to it. Millions of men by iPhones as well, are you saying that buying an iPhone has something to do with masculinity?

14. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

Neither I or Finalflash said anything about it having anything to do with masculinity, so why are you once again so defensive? No one has said anything like that. Is this a sore spot or something? I was merely saying that Apple targets preteens/teenage girls, because those are the kind of people that tend to buy iPhones. It doesn't mean that it doesn't also occasionally sell to other demographics.

16. kiko007

Posts: 7518; Member since: Feb 17, 2016

“ It doesn't mean that it doesn't also occasionally sell to other demographics” “Occasionally”? You are aware that the amount of men in ownership of an iPhone almost doubles the amount of HUMANS IN GENERAL whom own any other variation of a smartphone? Like, by a pretty substantial margin too. Anyway, I’m just pointing out that the two of you are notorious for attempting to demean iOS users in general, so I assumed that was FF’s gain by posting here. If that wasn’t his motivation, then I retract my previous post.

5. mahima

Posts: 739; Member since: Nov 20, 2014

Nokia lumia has the best yellow color...lets hope iphone yellow look more like yellow lumia, not like those iphone 5c yellow

6. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

Non-homophobic males can easily buy these phones.

8. Crispin_Gatieza

Posts: 3157; Member since: Jan 23, 2014

GreenMan must have blue balls. There's nothing wrong with "girly" colors if you're secure in your manhood.

10. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

There is nothing wrong with getting a smartphone in those colors, but it doesn't detract from the fact that men generally prefer "manlier" colors, so these kind of colors which focuses on the preferences of women are generally going to lead to lower engagement from male consumers.

13. GreenMan

Posts: 2698; Member since: Nov 09, 2015

As men, we don't have to be embarrassed of our masculinity and heterosexuality for the sake of 'equality'! I believe in equality; as long as its about equality and not about something I call: "Suppression of expression". #Manhood&Proud ought to be the next big thing on social media, after the rise of #MeToo and #LGBT!

12. GreenMan

Posts: 2698; Member since: Nov 09, 2015

I humbly apologize to anyone who find my previous comment offensive. I wanted to write 'feminine' but instead wrote 'girly' which I think sounds quite offensive. I believe in equality, don't get me wrong. But one can't refute the fact that both sexes are vastly DIFFERENT as they both have distinguishing qualities, weaknesses and preferences when it comes to lifestyle. I ride a motorcycle year-round and almost all my female neighbors, friends and relatives find it an odd habit and think I'm a half insane suicidal daredevil of sorts to be riding a motorcycle at this age! Meanwhile, I wonder why all women long for jewelry and how come two women can talk about it tirelessly for hours?! Equality doesn't mean us men should feel bad about ourselves! It's perfectly fine for us to want colors like black, silver, grey and metallic. I never thought I'd ever say this but.. Don't be embarrassed of your masculinity and heterosexuality, gents. Well, oh well... What a time we live in, eh?! G'Day!

18. carlm21

Posts: 32; Member since: May 07, 2018

nice one

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