How many iPhone owners will upgrade their device this year?

According to some circulating rumors, we might be getting three iPhone models this year – one bigger iPhone X (probably getting the Plus moniker), one slightly updated iPhone X, and a brand-new 6.1" iPhone, which might be the "budget" option Apple gives us. But will users even bother to get a new iPhone? Well, according to a survey made by research company Loup Ventures, around one-fifth of iPhone users will upgrade to one of the upcoming iPhone models, that are yet to be announced.

The research was done in the US and had 511 people participating. However, only 226 of them were iPhone users and the data you're about to see is based on their answers. 

According to the survey, 42% of iPhone owners plan to upgrade their device this year. Breaking down the numbers, 22% plan to get one of the new iPhone models that will probably be announced this fall. This data is similar to March, 2017, when the same survey was held. Back then, 23% said they would upgrade to that year's iPhone generation.

On the other hand, 20% will go with the latest iPhone 8 or iPhone X. It's good that the 2017 models will continue seeing some love, as it will help in Apple's ambitions to become the first trillion dollar company in the world.

All being said, the survey might not have the most accurate data, as it is relatively small-scaled and we don't know anything about the new iPhone models, so take everything with a grain of salt.

source: Loup Ventures, via 9to5mac

Related phones

iPhone X
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 2716 mAh(21h 3G talk time)
iPhone 8
  • Display 4.7" 750 x 1334 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 1821 mAh(14h talk time)



1. meanestgenius

Posts: 22290; Member since: May 28, 2014

I’m definitely upgrading my iPhone 8 Plus to the iPhone XS Plus (or whatever they call it). From what I’ve read so far about it, I’m sold.

2. redmd

Posts: 1943; Member since: Oct 26, 2011

IPhone XS plus for me.

3. stijnvbml

Posts: 76; Member since: Feb 20, 2013

Going to update my iPhone 7 for the succesor of the iPhone X.

4. p3t3peter

Posts: 10; Member since: Mar 06, 2018

Might get rid of my IPhone 7 but if they are not doing enough to justify the price then I will just get a battery replacement and wait another year

6. zunaidahmed

Posts: 1185; Member since: Dec 24, 2011

Same here

13. PhoenixFirebird

Posts: 125; Member since: Oct 10, 2016

Same here too

5. NinoH

Posts: 131; Member since: Feb 09, 2018

Nope, just upgraded to iphone X from galaxy S8 and couldn’t be happier. And i’m keeping this phone for at least 4 years.

7. bucky

Posts: 3791; Member since: Sep 30, 2009

Im going to be sticking with my X for a 2 years for sure. The prices of these phones is outrageous.

8. Wiencon

Posts: 2278; Member since: Aug 06, 2014

I'm waiting for SE2, although regular 8 is great. I am still not ready to say bye to headphone jack. My SE will be enough for me for at least next 1,5 year

9. libra89

Posts: 2298; Member since: Apr 15, 2016

I'm waiting for the SE 2 that may or may not pan out. In the meanwhile, I got a 7 as an upgrade from my SE that I have had since launch. Still love the size and performance of the SE, I just had other gripes that idealistically the SE 2 should fix.

10. XDAdam

Posts: 276; Member since: Feb 03, 2016

"We surveyed exactly 3 people and this is what we are basing the whole market on."

11. whatev

Posts: 2333; Member since: Oct 28, 2015

I didn’t upgrade from the 7 to the 8 or X but I’m upgrading this year to the new model they release, I don’t upgrade my phone every single year, it doesn’t make sense

12. drunkenjay

Posts: 1697; Member since: Feb 11, 2013

don't find a use for a bigger iphone x mine fits perfectly and the screen is big enough for me.

14. gamehead unregistered

I'm using an old spare iphone after my blu phone broke. I did get an X for christmas, but that notch was too bothersome. Maybe this year

15. Akraw

Posts: 70; Member since: Apr 02, 2012

few days back i bought the iphone x so i will wait for at least 2 year .

16. Ankitm

Posts: 9; Member since: Mar 04, 2014

Upgraded to iphone 8 from 6s. Next upgrade only in 2019. Hopefully Iphone X design would have evolved and iOS UI customized to make more user friendly. Till then, I will enjoy potentially last flagship of classic design.

18. TechDork

Posts: 404; Member since: May 10, 2010

Not sure if I'll upgrade this year or next year. We'll see...

* Some comments have been hidden, because they don't meet the discussions rules.

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