iPhone to help Sprint keep unlimited data longer

iPhone to help Sprint keep unlimited data longer
Just recently, we learned about just how risky a move the Sprint iPhone was - basically the carrier had to bet the farm in a $15 billion deal with Apple, but Sprint’s chief executive Dan Hesse says there’s one clear advantage to the iPhone. 

In Hesse’s words, iPhones use just half the network resources Android phones use.

“There is a misperception that our launch of the iPhone will increase the load on Sprint’s 3G network and require us to spend more 3G capital,” Hesse said. “The reverse is true. iPhone users are expected to use significantly less 3G than the typical user of a dual-mode 3G, 4G device. Even adjusting for more total new customers being added to the network, we believe they will put less load on our 3G network than they would have if we did not carry the iPhone.”

So basically this means that having more data from iPhones makes data transfers so efficient, that it will allow Sprint to keep unlimited data for its smartphones longer.

Now, how is this possible, you might wonder. Hesse explains there are two main reasons for that. The first one is that the iPhone is very efficient in seeking Wi-Fi networks and finding a new network would purportedly force users to switch to it and thus offload traffic from the carrier. That’s not too convincing as we could imagine many users would prefer to avoid the hassle of hopping between networks and just use their unlimited data plan instead.

The second one is that Apple has a tight control on apps and the way they ping the network. This means that apps generally communicate more efficiently when compared to non-controlled apps like those on the Android Market for example.

“Our main message is around unlimited,” Hesse stressed. “It is what makes us distinct.”

Hopefully, those two reasons really turn out to be true. We’d take the first one with a shade of doubt, but in the meantime let us know what you think about the iPhone data usage and Sprint’s unlimited plans - will the carrier manage to keep them?

source: Forbes

FEATURED VIDEO

24 Comments

1. Carlitos

Posts: 673; Member since: Oct 23, 2011

Yes, but they will still use the web the most. Apps don't take on much data. Idk how this happens, I feel like sprint is just hiding there greatest fears. Plus not everyone has widow, and if a neighbor does have widow, chances are it will be locked. Plus we americans are not that social with neighbors and defenetly not social enough to ask for there passwords.

2. redflag_rising

Posts: 20; Member since: Oct 26, 2011

correct. iphone customers wont use a lot of data compared to android phones. but the real question would be, is quantity... a lot of sprint customers who have the their eligibilty would be tending to move to the iphone. customers who have last upgraded on the last quarter of 2009 in which smartphones back then are the moment , hero and the instinct and old curve phones tend to upgrade their contracts, in which those phones would not use a lot of data, tendecy would be switching to the acclaimed phone... reality is customers who hve those phone in terms of software and hardware are not reliable that much in terms of data usage and ave usage of below than 200-500mb data usage per month.. in time sprint would realize that the iphone would cause traffic and thats inevitable . sprint have not yet released info or data on how many postpaid subs have been added for the 1st - 2nd week of oct and how many iphones ahve been purchased, the year have not ended, iphone 16gb is still out of stock and a lot of sprint customers are still waiting for the iphone to hit on the shelves. in time we would see if the the now network would keep up to their promise as they said that their differenciator... fingers crossed and time would tell if the now network could live up the the unlimited data .. ccards and hotspots and 4g usage are now capped so im guessing within a year from now the sprint differenciator would be all the the carriers synonyms....

3. WirelessCon

Posts: 311; Member since: May 11, 2010

I thought Sprint was eliminating unlimited data. Did I miss the article where that was redacted?

6. simplyj

Posts: 406; Member since: Dec 23, 2009

only on hotspots and mobile broadband. did you forget to read the actual articles?

22. E.N.

Posts: 2610; Member since: Jan 25, 2009

no need to be a douche

4. mchad23

Posts: 1; Member since: Oct 28, 2011

It wasn't a coincidence that after obtaining the iphone, Verizon cut their unlimited data plans. Same with their new every 2. I hardly think that Apple is planning on helping Sprint keep the best thing they have going for them!

5. redflag_rising

Posts: 20; Member since: Oct 26, 2011

unlimited data on 4g and hotspot add ons for phones have been capped and not unlimited anymore startinf 11/01/11 and for the sprint phones... uhm... lets see what dan has up on his sleeves.....

7. ecml490 unregistered

So when they title this article states "iPhone to help Sprint keep unlimited data longer" I'm guessing that Sprint plans to eliminate unlimitted data soon...... But I don't see how it will keep unlimited data when you're adding so many iPhones to the network... I figure it will slow data speeds down (like they already are) forcing Sprint to cap data speeds....

8. theBankRobber

Posts: 682; Member since: Sep 22, 2011

What happen to the extra $10 data charge was to keep unlimited data, now it has to do with the iphone. Sprint is pure horse s**t, they dropped all our perks to pay for the 15 billion $ they are paying apple. I'm never buying an iphone so why the hell should I have my extras taken away from me. Now I know how verizon customers feel.

10. ZayZay

Posts: 571; Member since: Feb 26, 2011

Last time I checked, the carrier you are with is your choice....

21. maddmatt02

Posts: 1; Member since: Oct 28, 2011

yes it is, but there's people who signed up well before that 10 dollar charge, or before they changed premier, or before they ended premier completely, that are still under their 2 year contract. having to pay an ETF fee to leave your carrier when they start and or end a program still makes it a "choice", but not a free choice...

9. redflag_rising

Posts: 20; Member since: Oct 26, 2011

hell yeah.. iphones + current android phones on the network means a lot of data usage not including the months to come... with that quantity of smartphone users with sprint means a lot of data usage and with the lte rollout means slow data usage and network outages....

11. jsjr76

Posts: 24; Member since: Sep 28, 2010

Sprint has a LOT of spectrum to use so they can afford to have unlimited data. Limited spectrum and lack of backhaul capacity is why Crap T&T limits it and VZW does because they can. Talk about sheep! Don't knock the Apple lovers, knock the VZW tools that think because they can get service IF they happen to be in bumpkin#$%@ Montana that somehow makes its worth paying more for. I've had them and their service is no more reliable than Sprint's. Lets remember guys, this is a phone, not a dvd player/pc/playstation etc. The network is designed to handle SOME of this, not a lifestyle of it. All due respect given to those that are between services with cable/internet or are getting raped like most of us are. Remember, Dan Hesse is a brilliant man. Degrees from Notre Dame, Cornell and MIT. He knows what he's doing, and while there may be a little fudging of the facts, Sprint is being straight up. The Apple apps are waaaay more data friendly than Android, and iPhones are super efficient with consumption of "airwaves". Dan has done everything he said he'd do and more.

12. taco50

Posts: 5506; Member since: Oct 08, 2009

Hes right iPhone is made where you're more likely to use wifi. Certain things you need wifi for like downloading large apps, FaceTime, iCloud backups etc. This teaches users to connect to wifi. There was a study that showed iPhone users were way more likely to use wifi. Also iPhone users are good citizens and actually willing to pay for stuff. Android users want everything free and tend to try to tether for free and abuse the network.

13. Dwoogs

Posts: 20; Member since: Oct 18, 2011

Iphone users have to pay for connecting to every WiFi network? Ouch......... >.>

15. p0rkguy

Posts: 685; Member since: Nov 23, 2010

So... sitting in Starbucks, McDonalds or anywhere with free wifi... is? I live in NYC, one of the most network congested place with the most free wifis in one small area. Now I can understand when my friends say they can just use wifi because they live in NYC, but fact is, they don't have open wifi everywhere they go. I can't imagine living in a non-metro area and possibly having open wifi every street.

16. taco50

Posts: 5506; Member since: Oct 08, 2009

You don't have to be on wifi

18. p0rkguy

Posts: 685; Member since: Nov 23, 2010

Right, and that was the best you could come up with. Every Starbucks or McDonalds I pass by, there's always someone sitting in there with their Macbook. But then again, we're talking about iPhones right?

24. ardent1

Posts: 2000; Member since: Apr 16, 2011

Those are probably tourists. That reminds me, I should check out the new Stuyvesant HS building the next time I'm in town.

20. Jasonhunterx

Posts: 111; Member since: Jul 20, 2011

"Also iPhone users are good citizens and actually willing to pay for stuff" you ever heard of Cydia

14. p0rkguy

Posts: 685; Member since: Nov 23, 2010

Guess Sprint is trying too hard on the ass kissing. I don't know how they can even say their new phone release will help keep unlimited data longer (which they're already starting to make "unlimited" limited). They're just promoting their product by announcing its "capabilities" on something they had already planned to do. Now the only way I'm wrong is if Sprint decides to have tiered data plans like the other networks, which they can simply release a bulls**t reporting about the a congestion of iPhones on their network. I know iPhone users use less network data and more on wifi but with the swarm of iPhone users, and the fact that a neighborhood around my area has stopped working ever since Sprint got the iPhone. It's literally a dead spot in that area. That can't just be a coincidence.

17. downphoenix

Posts: 3165; Member since: Jun 19, 2010

Wrong, because the iPhone called unlimited to go bye bye on the other networks. And dan may be right about an iphone typically using less data than an android, but with iCloud now available, I fully believe the gap in data usage between the two will close significantly.

19. iwebdroidberry7

Posts: 230; Member since: Jan 17, 2011

Yes, the CEO of Sprint. Is wrong about the data usage on HIS network.

23. belovedson

Posts: 1061; Member since: Nov 30, 2010

lets face it most of the people stating no more unlimited plan are either verizon, att, and tmobile. why dont you guys stfu up until it happens. it hasn't happened yet and as far as dan said it won't happen. such haters. go suck it

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.