JP Morgan cuts estimate of Q1 Apple iPhone X production by 25%, Q2 production by 44%58
Apple hinted at strong iPhone X sales when it announced its fiscal first quarter earnings. With the report, Apple said that the average retail price of purchased iPhone models came to $797, much higher than the $755.78 predicted. With the iPhone X starting at $999 for the 64GB version, it appeared that sales of the device were strong. But others have been constantly alluding to weak demand for the device.
Earlier today, we told you that Sprint is willing to lease you the iPhone X for $0 down and $20/month under the terms of its 18-month Flex lease. That is a 50% discount. Who knows? If demand is truly as lackluster as JP Morgan thinks it is, we could see some great pricing ahead for Apple's most expensive smartphone.