JP Morgan cuts estimate of Q1 Apple iPhone X production by 25%, Q2 production by 44%

JP Morgan cuts estimate of Q1 Apple iPhone X production by 25%, Q2 production by 44%
Over at securities firm JP Morgan, analyst Narci Chang is taking an axe to his estimate of Apple iPhone X production for the first half of 2018. From January through March, Chang now expects Apple to produce 15 million units of the tenth-anniversary model. That is a drop of 5 million handsets (25%) from his original prediction. For the second quarter, the analyst lowered his estimate by a whopping 44%, as he now sees 10 million iPhone X units rolling off the assembly line during the three months. He originally called for 18 million phones to be produced from April through June.

Apple hinted at strong iPhone X sales when it announced its fiscal first quarter earnings. With the report, Apple said that the average retail price of purchased iPhone models came to $797, much higher than the $755.78 predicted. With the iPhone X starting at $999 for the 64GB version, it appeared that sales of the device were strong. But others have been constantly alluding to weak demand for the device.

Earlier today, we told you that Sprint is willing to lease you the iPhone X for $0 down and $20/month under the terms of its 18-month Flex lease. That is a 50% discount. Who knows? If demand is truly as lackluster as JP Morgan thinks it is, we could see some great pricing ahead for Apple's most expensive smartphone.

source: SeekingAlpha

Related phones

iPhone X
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 2716 mAh(21h 3G talk time)



1. Yousefjaber206

Posts: 118; Member since: Jan 09, 2018

They better reduce the price

7. sgodsell

Posts: 7579; Member since: Mar 16, 2013

I know a few individuals that own the iPhone X. One actually returned it. But all of the people that I know have said they miss TouchID. Once on the iPhone, then FaceID is great for everything else. However the actual login process, everyone has said TouchID is not only faster, but better and more convenient. One said that they wish that Apple would have included TouchID on the back of the X as well. You know like some of the other smartphones that have also gone close to bezel less.

10. piyath

Posts: 2445; Member since: Mar 23, 2012

They always can opt out for the iPhone 8 and 8 Plus I guess and surely they will. No one is stopping them from buying those awesome devices. This is exactly why Apple came up with two different products last year.

13. jellmoo

Posts: 2660; Member since: Oct 31, 2011

Sure, but the latest and greatest in tech is only in the X, which I think causes a dilemma for a lot of people.

25. brasstax

Posts: 546; Member since: Apr 16, 2014


19. sgodsell

Posts: 7579; Member since: Mar 16, 2013

People talk about the S9 not being much of a change to the S8. However the iPhone 8 and 8 plus beats it in the category of not much change with 4 years in a row.

22. AxelFoley unregistered

4 months ago that was referred to as "flooding the market". My, how things have changed.

35. Phonehex

Posts: 768; Member since: Feb 16, 2016

You mean iPhone 6sss and iPhone 6sss + with 750P displays ?

34. worldpeace

Posts: 3135; Member since: Apr 15, 2016

"everyone has said TouchID is not only faster, but better and more convenient." Really? I guess it's time for Apple to make a new brain washer machine.

45. c.m.s

Posts: 239; Member since: Dec 10, 2017

Right... For me and all my friends and colleagues with iPhone X that I have spoken about FaceID with agrees that it works really well for them. Personally I would not want to go back to TouchID. It's not only about logging in, its about messages on the lock screen only showing up when I look at the screen (great at work), logging me in to sites/application without have to actively do something. Not having to care about my fingers are wet or sweaty after workout or messy when I cook. Being able to use smartphone gloves (live in Sweden so I wear gloves quite often ;) ) It so much more convenient than TouchID ever was for me.

66. Marcwand3l

Posts: 456; Member since: May 08, 2017

Isn't it funny to you that ever since Apple launched the X all apple fanboys started to have sweaty, wet, dirty hands? All of the sudden they start to see major problems with the fingerprint scanner, problem that before were not relevant like when apple fans were talking about the iris scanner. The simply fact it that the fingerprint scanner is not inferior to face unlock from a practical point of view. It does have it's strengths just like face unlock has it's own strengths but nothing to make one feature superior to the other. So the deal is that apple fanboys are as dishonest as they can be and they need something to brag about, they need something to keep the illusion going, that Apple is in front or something that others are struggling or something. At the end of the day Samsung's approach of giving it's users both options is the best. Probably this is what bothers apple fans.

16. Phullofphil

Posts: 1830; Member since: Feb 10, 2009

Don’t you think it’s kind of normal for production to be slowed especially nearing new launches

42. DarkStar286

Posts: 229; Member since: Mar 18, 2014

That reduction in production levels would have been accounted for in the initial order, these are cuts due to demand not meeting those initial estimates.

2. cncrim

Posts: 1590; Member since: Aug 15, 2011

We need something new, a new catergory and must be useful compeling like €$

3. fyahking

Posts: 1146; Member since: Jan 28, 2015

Lies!! Piyath was saying, it’s selling like hot cakes.

5. piyath

Posts: 2445; Member since: Mar 23, 2012

Maybe maybe not who knows for sure until Apple gives their original sales numbers.... And by the looks of last quarter official sales numbers iPhone X is doing incredibly well. All these analytic BS is just speculation at best. They calculate their own numbers, rumors, gossips from confidential sources at product lines bla bla bla... At the end of the day Apple should outs their official numbers and according to the November + December sales iPhone X is selling like hot cakes and IDK what makes that vibe weaker this quarter. Is it Galaxy S9? lol I don't think so. Is it the $1000 price tag, again according to Apple that's not the case.

9. duckofdeath unregistered

It's that old shipped, not sold thing you guys always talk about. Apple made a s-ton of money on network providers stocking up massively for the holidays sales. Now, seen by the "buy 1 get 2" deals, the retailers are stuck with having to sell the surplus at a discount rate.

11. piyath

Posts: 2445; Member since: Mar 23, 2012

Again, we shall see about that at the end of quarter official earnings call by Apple them selves... There is no argument on shipped vs sold anymore, it's an age old debunked poor argument. All the phones that are being shipped by Apple are getting sold for $1000 sooner or later. So let's not go there.

24. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Not really if they sell, but it's how fast they sell that's the problem. Apple doesn't release sales for individual models to we will never know directly and parts orders are the easiest way to tell. According to screen production (easiest way to tell iPhone X success), it is not going well at all. The sales also reflect this seeing as how Apple increased their margins by about $50 per phone sold and that is how much they increased the prices on their full range below the X. Likely, people are buying far more normal iPhones than the X and in the same quantities and proportions as last year.

27. piyath

Posts: 2445; Member since: Mar 23, 2012

Those analysis are non of Apple's problems, actually they are least of their problems. When they ship out their product they get paid then and there, there are no return policies what so ever. Carriers cannot do that. That's why they don't order excessive amounts, they (carriers) forecast future sales and order accordingly in a quarterly basis.

67. Marcwand3l

Posts: 456; Member since: May 08, 2017

>When they ship out their product they get paid then and there, there are no return policies what so ever.

36. duckofdeath unregistered

That is just BS, and you know it. As those buy 1 get 2 deals wouldn't exist if they did. Then again, you've establish already, in that YouTube moderation story that you're a disgusting nazi lover, so why would you be worth listening to in anything?

29. Mr.Pussy

Posts: 348; Member since: Feb 16, 2017

Piyath you don't have to wait till Apple give you the sale numbers. Apple can just lie to you that it's sell very well and I am sure brainwashed sheep like you will believed it. You should start listening to others not what the company tell ya. Wether it's Apple or Samsung you should know they are not far from a car salesman.

52. tedkord

Posts: 17464; Member since: Jun 17, 2009

Even after, we won't know how well the X sold, since Apple will not break sales down by model.

6. DolmioMan

Posts: 346; Member since: Jan 08, 2018

Well I’ve seen more of these in the wild than S8/Note 8’s, sure that’s anecdotal but I find it weird that we’re lookinf at relatively ambiguous numbers and claiming it’s doom and gloom, it’s been over 4 months since it launched and lots of people are expecting a new model in 6 months, obviously demand will drop but without comparisons with previous years the other OEMs they’re meaningless.

39. DRS1977

Posts: 679; Member since: May 27, 2015

piyath is a known liar, what else do you expect?

4. gamehead unregistered

1K price tag. Notch. Removal of fingerprint scanner after removing the headphone jack. I'm not surprised that less people want the phone. Hell I got one for Christmas and got a refund.


Posts: 2817; Member since: Oct 03, 2012

The X is just crap!

32. whatev

Posts: 2413; Member since: Oct 28, 2015

But you’re a bigger crap, you know it

12. Nexus4lifes

Posts: 300; Member since: Feb 13, 2014

q3 100%?

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