iOS may not sell the most devices, but advertisers love it, Android a distant second


Looking at the report, the complete dominance of iOS just pops with the categories of the iPhone, the iPad and the iPod Touch claiming the first three spots. Comparatively inglorious with advertisers, the Samsung Galaxy S line comes fourth, with just a sliver (2.7%) from the total advertising pie.
The above considered, the study shows a stark contrast to how Android fares in terms of total shipments and its respective share of advertising. Most of us can't much stomach advertising, but all in all, it's a necessary evil. One that ensurers a lot of the apps and services we love remain free. Regardless, according to Velti, advertisers for both platforms seem to have grown an appetite for larger ads, with interstitial full-screen ads growing from a share of 2.5% of total iOS ad impressions to 7.2%, the jump on Android is far less impressive – from 0.8% to 1.3%.
source: Velti via TechCrunch