iOS may not sell the most devices, but advertisers love it, Android a distant second

posted by Chris P.

Jul 03, 2013, 9:30 AM

iOS may not sell the most devices, but advertisers love it, Android a distant second

Ad agency Velti, specializing in mobile advertising, has just released their latest data on mobile advertising, accounting for the May 2012/May 2013 period, TechCrunch reported. Seemingly unimpressed with the latest data pointing towards a deepening dominance for the Google platform, iOS continues to win over advertisers taking a 64% cut of total ad impressions, an increase of 5% on year, at Android's expense – a drop from 41% to 36%.

Looking at the report, the complete dominance of iOS just pops with the categories of the iPhone, the iPad and the iPod Touch claiming the first three spots. Comparatively inglorious with advertisers, the Samsung Galaxy S line comes fourth, with just a sliver (2.7%) from the total advertising pie.

The picture is completed when you read the statistics on how the latest most prominent devices for the both respective platforms are doing: the Galaxy S3 accounted for a frugal 2.3% share of total ad impressions, a disappointment next to the iPhone 5's lion share of a whopping 7.9%. No data on how the S4 is doing, but we can't imagine it being much different.

The above considered, the study shows a stark contrast to how Android fares in terms of total shipments and its respective share of advertising. Most of us can't much stomach advertising, but all in all, it's a necessary evil. One that ensurers a lot of the apps and services we love remain free. Regardless, according to Velti, advertisers for both platforms seem to have grown an appetite for larger ads, with interstitial full-screen ads growing from a share of 2.5% of total iOS ad impressions to 7.2%, the jump on Android is far less impressive – from 0.8% to 1.3%.

source: Velti via TechCrunch

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13 Comments

14. androidfanboy

Posts: 162; Member since: Jun 24, 2013

This site is paid by apple and the funny thing is I got a warning for saying iphonearena lol

posted on Jul 05, 2013, 12:12 PM 0

13. momonm1

Posts: 23; Member since: May 30, 2011

The Connection of Apple to their consumers and the marketing strategies they'd been executing...

posted on Jul 04, 2013, 8:34 AM 0

12. Karriope

Posts: 148; Member since: Jun 07, 2013

It's probably because AdBlock is a fuss free sideload on Android...

posted on Jul 03, 2013, 11:44 PM 1

11. Daftama

Posts: 641; Member since: Nov 03, 2012

Sometimes I wonder if this site is really owned by Apple.. Its definitely funded by Apple

posted on Jul 03, 2013, 11:02 PM 0

10. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

Uh... it's not really iOS. It's the relationship Apple has with marketers/marketing. Or has the author not taken note of the other side of the significant proportion of Apple product placement in varying media?

posted on Jul 03, 2013, 5:44 PM 0

4. PAPINYC

Posts: 2315; Member since: Jul 30, 2011

This article is 110% factual, especially since it's a documented fact that iOS users live in iFantasyLand.

posted on Jul 03, 2013, 12:06 PM 3

3. MrMagoo

Posts: 12; Member since: Jun 28, 2013

A lot of advertising is invasive and annoying, I have been forced to install adblockers for safari from cydia so... I think there's a lot of android users (even more than ios users) who do the same trick so maybe this statistic is not to relevant