iOS chief Scott Forstall profiled: "CEO-in-waiting"

iOS chief Scott Forstall profiled: "CEO-in-waiting"
A new book on Apple is coming up and after the company went through a major executive shuffle after Steve Jobs’ death, it says that iOS chief Scott Forstall is a “CEO-in-waiting.” Fortune’s Adam Lashinsky has written “Inside Apple,” about to get released on January 25th, where he categorizes Forstall as having everything that’s needed to head Apple.

Actually, Forstall seems fit for the job for one more reason - he is the closest person to resemble Steve Jobs among the company’s executive staff. How exactly? Well, except for being a brilliant engineer and manager, who knows how to get what he wants, he’s also got that very demanding character making him tough to work with, just as Jobs is often described.

Forstall is said to have "blatantly accumulated influence in recent years." One of the periods when the iOS head importance grew was also during Jobs’ medical leave throughout 2011. Forstall "wears his ambition in plainer view than the typical Apple executive," the new book suggests.

BusinessWeek profiled forstall in October last year and drew similar conclusions. Currently, Forstall is senior vice president of iOS software. It’s interesting to note that the “CEO-in-waiting” description however could also be partly due to the often subdued appearance of current chief executive Tim Cook. Apple’s marketing head Phil Schiller is another name also mentioned as the company’s most skilled speaker.

source: AppleInsider



1. drahmad

Posts: 480; Member since: Aug 20, 2011

iOS chief Wow.... the chief of the worlds most polished mobile operating system....

2. arcq12

Posts: 733; Member since: Oct 13, 2011

@drahmad correction, most polished and .. less capable mobile operating system..

5. solidsnakeduds013

Posts: 221; Member since: Oct 20, 2010

most polished and most dominant mobile operating system

6. ardent1

Posts: 2000; Member since: Apr 16, 2011

I like iOS and I agree it is far more consumer friendly than android. However, based on market surveys, android IS the dominate operating system in the smart phone market based on numerous surveys. At one time (when the 4S was delayed), android market share in the US was like 60%. source:

7. ardent1

Posts: 2000; Member since: Apr 16, 2011

> most polished and .. less capable mobile operating system.. People like arcq12 (as well as android OEMs) misses the simple and basic point. Apple's strength is integration software and hardware. iOS is the most integrated software with hardware in the smartphone space. Again, to view Apple's iOS in insolation means you don't get what Apple is doing. The reason why Apple products are user friendly is Apple understands the software needs to work with the hardware in harmony.

3. bloodline

Posts: 706; Member since: Dec 01, 2011

most closed/limited operating system. by the time he becomes CEO apple will just be a suing/patents company

4. Abdul92

Posts: 43; Member since: Aug 23, 2011

Anyway... I think that Good Ol' Crazy Eyes would make a pretty great CEO.

8. ardent1

Posts: 2000; Member since: Apr 16, 2011

Scott Forstall is simply NOT CEO material unless he changes. One important aspect of an CEO is to get people to work together. Scott rubs other senior Apple executives in the wrong way,

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless