HTC’s revenue has been on a steep and constant decline for the past nine years but in 2021 the brand is close to reporting year-on-year growth. However, its latest monthly revenue report highlights the struggle ahead.
If HTC's next products perform well it could report annual revenue growth
The Taiwanese brand generated NT$ 305 million ($11 million) last month, marking the second-lowest number of 2021 so far and a large 23.15% drop year-over-year. Overall, HTC’s revenue numbers are now down 8.09% for the year.
Ultimately, it looks like the brand’s recent smartphone releases are having little impact on total revenue. But June could prove to be a massive month for the former smartphone giant.
The HTC Vive Pro 2 VR headset hits shelves around the world today, June 4, for $799 and the post-announcement reception suggests sales could be strong. The pricier Vive Focus 3 headset will be released on June 24 for $1,399.
Combined with the company’s plans for even more budget 5G phones, the summer of 2021 could prove to be a massive one for HTC. But whether that’ll be enough to push its revenue into the green for the first time since 2011 will remain to be seen.
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