Scruffy Android app developers, rejoice, Google cuts its Play Store sales commission!
Following in Apple's footsteps, Google is cutting its Play Store sales commission collected from Android app developers the same percentage, in half. Well, "just" for the first million you earn on the platform, which means that the 50% cut will affect the vast majority, or "99%" of app creators.
That's right, starting July 1, Google's proceeds from your app sales will become 15%, announced the Play Store's Product head Sameer Samat:
The move differs from what Apple announced for the App Store with its Small Business Program late last year. While the premise is the same - those devs hitting the $1 million annual revenue will pay the full 30% cut - the scope is much larger, as Google includes each and every Android app developer in the new commission scheme.
The Play Store commission reduction comes hot on the heels of developer anti-monopoly protests and increased regulatory scrutiny, so Google and Apple are preemptively taking some of the heat off their backs. Those high-grossing apps and in-game purchases of the big dev studios, however, which most likely represent the bulk of Google's Play Store revenue, will keep doling out 30% despite their "path to self-sustaining orbit" pleas.