The Z Flip is marketed as a girly, Valentine's Day phone, do you agree with Samsung?

The Z Flip is marketed as a girly, Valentine's Day phone, do you agree with Samsung?
Inspired by the iconic Lancome powder compact, that's how the Galaxy Z Flip is marketed to carrier execs and retailers, automatically putting it in the fashion accessory, girly category that Samsung is apparently aiming at.

As if to confirm the new Z-series marketing focus rumors, Samsung just released a whole "design story" writeup dedicated to the Flip's life as a fashion accessory. "The Galaxy Z lineup introduces a new identity to the foldable mobile category. One that adds a fashionable touch to users’ lives," claims Tae-joong Kim, Vice President of Samsung Electronics’ Mobile Communications Business, "by combining a pocket-friendly form with striking style."

The Z Flip gets a Valentine's Day release as a fashion accessory


Cue candy colors, the Flex Mode option to take selfies easier, or use the Z Flip as a makeup accessory. We get Samsung's point, yet can't help but wonder how many twentysomething female customers it thinks will be enticed by a $1400 phone as a fashion accessory. After all, there's already Apple's iPhone for that, just look around and calculate the ratio of iOS vs Android phones that women carry.


Samsung is in a pickle here, and one of its own making. When phones with foldable displays like the Galaxy Z Flip were in the form of an initial concept, their main added value was perceived as the ability to carry a big screen in a compact package. It took Samsung seven years to go from the first flexible display experiments to phones from the Fold- or Z-series, and in the meantime "rigid" handset displays grew from 4" to 6"+ on average.

The Galaxy Z Flip display size is a 6.7" when unfurled, and we doubt it will be easy to find many users who care enough that it folds into a 3" phone size. On one hand, it's very thick in a folded state and, on the other, the "new normal" phones like Samsung's own S20+ and S20 Ultra come in a 6.7-6.9 inches screen size anyway.

Galaxy Z Flip vs Razr as a phone for men


Imagine having to open your Flip tens of times a day with one hand just to check on a notification, and you can see why Samsung is trying to market it as something else than simply a big phone that can turn into a small one. That's not even counting the fact that the Galaxy Z Flip's folding screen makes more sense for jeans or shirt pockets where most men's phones reside, rather than purses or handbags which can and do carry gargantuan screen sizes anyway. Does Samsung think they should only get the Razr?


This is one way to analyze Samsung's heavy marketing push to position the Galaxy Z Flip as a fashion accessory, rather than a rational calculation for the pros and cons of foldable handsets in the era of phone screens encroaching on the 7" diagonal, what do you think?

The Galaxy Z Flip is marketed as a fashion accessory, do you agree with Samsung?

Yes, it's a girly phone
35.27%
No, I can see it used by men just as easy
64.73%

Related phones

Galaxy Z Flip
  • Display 6.7 inches
    2636 x 1080 pixels
  • Camera 12 MP (Dual camera)
    10 MP front
  • Hardware Qualcomm Snapdragon 855+, 8GB RAM
  • Storage 256GB, not expandable
  • Battery 3300 mAh
  • OS Android 10
    Samsung One UI

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28 Comments

35. Cmclend

Posts: 2; Member since: Oct 29, 2019

While I can understand the marketing strategy behind the thought process, the Z Flip is a "Latest and Greatest" and it's cool looking too, guys will gravitate toward this device only for that reason. The device is doing what it's design to be a trend setting, eye catching magnet, not a tech powerhouse, so yes guys will style this because they can, Black looks cool, Purple shows it off, simple and cool and guys like things that are cool

34. JohnR

Posts: 166; Member since: Sep 08, 2017

It's 2020. People buy whatever the f**k appeals to them.

33. Krjal

Posts: 446; Member since: Dec 19, 2013

If they can get an EMR digitiser in a foldable screen... the possibilities Nothing about this phone is "girly" or "manly" except the marketing material and that goes for almost everything sold ever.

30. Vancetastic

Posts: 1965; Member since: May 17, 2017

"easily", you mean. Sigh. I do like this phone, though.

32. sgodsell

Posts: 7673; Member since: Mar 16, 2013

Just because it folds, doesn't make this smartphone girly. If anything the iPhones are more girly, even the interface is simple and girly. Plus you see little girls using iPhones.

25. xq10xa

Posts: 813; Member since: Dec 07, 2010

Girly phone but still dope.

24. Cingano

Posts: 21; Member since: Aug 20, 2018

With a sample size of two, I don't want one. It my wife does

18. Goompa

Posts: 1; Member since: Feb 14, 2020

Who cares? Phone is price prohibitive to lots of us " end users" anyway

17. Secure

Posts: 13; Member since: Mar 18, 2019

100% it is a girly phone, some gu(a)ys and girly millennials boys will like it for sure as well. I would never use such a phone even for free.

21. danny_a2005

Posts: 384; Member since: Oct 06, 2011

Because masculinity is fragile haha

16. monoke

Posts: 1212; Member since: Mar 14, 2015

It does remind me of those little makeup box with the mirror thinga ma jiggy that girls carry. Lol.

11. cevon3239

Posts: 204; Member since: Jan 01, 2020

I think the Champagne Gold and the Purple are most certainly feminine in style. But the black one is definitely more unisex as far as color and look. I think if Samsung really wanted to sell more of these, assuming right now they don't have the manufacturing capacity for increase production numbers, that if they had priced this device at $750; that they could sell 10M in just a single quarter easily.

22. danny_a2005

Posts: 384; Member since: Oct 06, 2011

The phone is sold out

9. oldtymer

Posts: 69; Member since: Jan 31, 2020

The colors they have are feminie,, the black option is a good fit as more masculine... What makes this feminie is the colors and marketing.. the phone on its own in black seems neutral... i'm not sure why Samsung is pushing the feminine angle so hard...

23. danny_a2005

Posts: 384; Member since: Oct 06, 2011

Because most girls don't care about specs. They're more interested in looks. While guys are mostly tech freaks. So GS20 ultra for them

8. vtpmt81

Posts: 15; Member since: Nov 02, 2018

It is a phone. Unless a phone is pink - it isn't feminine. Plenty of people will be interested in the Z-Flip because it is a larger, foldable S10E. Which means it will be a good phone.

15. libra89

Posts: 2352; Member since: Apr 15, 2016

Exactly.

7. Topcat488

Posts: 1425; Member since: Sep 29, 2012

I smell jealousy from the writer of this article, really, I fell that... YES! "Galaxy Z Flip" for women... "Galaxy Fold 2" for men. :) Please try and do "1" article about samsung without including your beloved Apple. O.o

13. cevon3239

Posts: 204; Member since: Jan 01, 2020

They can't. Because they know as a matter of fact, Samsung is better than Apple because Samsung makes their own stuff. How they like an overpriced, under-spec'd, 3-5 step required to do simple tasks, antiquated OS is beyond me.

6. maherk

Posts: 7094; Member since: Feb 10, 2012

"This phone doesn't seem like a pocket-friendly device" How so?

5. maherk

Posts: 7094; Member since: Feb 10, 2012

Almost every product have separate ads for both males and females, so I don't get the whole purpose of this article.

4. Nokfan1603

Posts: 81; Member since: Mar 13, 2013

"$1400 phone as a fashion accessory. After all, there's already Apple's iPhone for that". Which phone makes people turn their head around? The innovating Z Flip or the very common iPhone? Which one is cooler and more worth its price? I think many iPhone fans will be tempted by the beautiful Z Flip.

3. Cat97

Posts: 2064; Member since: Mar 02, 2017

I have said this since I saw the design. This phone looks too feminine. I am glad Samsung agrees :)

2. TadTrickle

Posts: 166; Member since: Apr 08, 2019

It reminds me of that old Gameboy. Get it in black, no flowers as a wallpaper, and a guy can use it no problem

20. thedizzle

Posts: 206; Member since: Oct 05, 2017

Same lol GBA SP

1. TBomb

Posts: 1768; Member since: Dec 28, 2012

"Being used by men just as easily" and "men wanting the phone just as much" are different things. Girls (GENERALLY) carry purses that their belongings stay in, while guys (GENERALLY) use their pockets. This phone doesn't seem like a pocket-friendly device

10. oldtymer

Posts: 69; Member since: Jan 31, 2020

WHAT!?!!? it folds... and whilea bit thicker is much more pocketable than any candy bar phone...

12. cevon3239

Posts: 204; Member since: Jan 01, 2020

You must be blind. Are we looking at the same phone? It's small. It is only as thick as 2 phones. Unless you are wearing skinny jeans that are so tight you need to use butter to put them on, the device is very pocketable. Look at the photo. It clearly shows it wouldn't be any worse than a small wallet. In fact I would carry it closed in a back pocket with zero issue considering how thick my wallet use to be before I got a Wonder Wallet.

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