Apple's new secret project is reportedly a smart doorbell with Face ID to rival Amazon and Google
Ring and Nest Doorbells | Images credit — Amazon and Google
As noted by Gurman, the smart home market has been dominated by Amazon and Google for years. As proof of that, you wouldn't need to go any further than to just think of all the Ring doorbells and Google Nest devices you see. Apple, however, believes it can carve out a space for itself by focusing on privacy. People might be more willing to trust Apple with their home security footage than other companies. Plus, this new doorbell could boost sales of iCloud subscriptions, as people would need storage for their videos.
The Ecobee Smart Doorbell Camera works with Apple's Homekit | Image credit — Ecobee
According to Gurman, this doorbell is still in its early stages, so we don't expect to see it anytime soon. But it could be a game-changer in the smart home market. A Face ID-enabled doorbell and lock system would give Amazon Ring and Google Nest a run for their money.
Of course, there are challenges. Apple is entering a crowded market with established players, and home security is a sensitive area. Any security breach, even if unlikely, could damage Apple's reputation in this space. That said, Apple's priority in this field would be to ensure this doorbell is super secure and reliable.
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