Apple Music out of breath playing catch-up: web version finally arrives... in beta
In 2015, Apple decided to dip its toes in that specific market niche — a niche that was already well occupied by Spotify, Google Play Music, Deezer, Pandora, even Napster and Tidal. None the less, Apple has the ecosystem and it has a massive amount of its iPhones out in users’ hands. Pair that up with the HomePod smart speaker, which launched in 2018, and Apple fans had a few pretty good reasons to switch away from a competitor and sign up for Apple Music.
Well, it hasn’t worked miracles, as Spotify is still decidedly in the leading spot in subscribers. And — while Apple Music is doing OK — it definitely suffers from being poorly integrated or available across multiple platforms.
For example — Spotify is available on iOS, Android, PC, Mac, and even game consoles like PlayStation 4 and Xbox. If all else fails, you can just go to play.spotify.com on any web browser and play your music from there. This extreme integration through a plethora of partnerships (and the ability to listen for free) is what gives Spotify a massive advantage over its competition.
It is only now that Apple is gaining up on the simplest of those features — it now has a web player. Mind you, it’s still in beta, too (though, we would guess that it’s mostly polished.
Basically, all you need to do is go to beta.music.apple.com and — as long as you have a subscription to Apple Music — you can enjoy all the features you have in the app. Your playlists, favorited songs, suggestions and stations will be there.