ZTE to open 23 retail stores this year
Last week, the ZTE Axon 7 was unveiled featuring high-end specs at a price that undercuts the current generation of flagship Android phones. The Axon 7 is powered by the Snapdragon 820 chipset and the premium version of the phone offers 6GB of RAM with 128GB of native storage. The handset is equipped with a 5.5-inch 1440 x 2560 QHD screen, and the 20MP rear camera has enough letters for a delicious bowl of alphabet soup. OIS+, EIS+ and PDAF focusing are included. The wide f/1.8 aperture should allow users to snap photos in low-light conditions.
ZTE seeks to ship 70 million handsets this year, which would be a 32% increase over the 53 million it delivered last year. For 2015, the company was the sixth largest smartphone manufacturer globally, with 3.4% of the market. ZTE hopes to use the stores to boost brand and product awareness in certain regions.