Xiaomi emerges big from China, plans to double phone sales with Galaxy S4-like flagship at half the price

Xiaomi emerges big from China, plans to double phone sales with Galaxy S4-like flagship at half the price
In just a couple of years a brand has emerged so strong in China that its cell phones sell out in mere hours. The brand is Xiaomi and its latest flagship the Mi-2 runs Android with MIUI custom ROM and while it has Samsung Galaxy S4 and HTC One-like silicon it only costs half their price.

Xiaomi grew from zero by summer 2011 to 7.19 million smartphones sold in 2012, but that’s just a start as sales should double to around 15 million in 2013.

“We believe the future of the mobile Internet is really about services,” Xiaomi co-founder Bin Lin said. “Cellphones are really just like PCs were 20 years ago. They generated big profit margins in the beginning. But those margins are in the single digits now. The same thing is beginning to happen to smartphones. So rather than focus on devices where margins will decline, we’re focusing on services.”

It is that focus on services that allows Xiaomi to sell at prices close to the bill of materials just like Google sells its Nexus devices. Not bad for all those craving affordable smartphones, is it?

source: AllThingsD

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12 Comments

1. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Xiaomi is not bad at all, but everyone wants Samsung! But still, wish all the best to Xiaomi!

2. mandkeee

Posts: 82; Member since: Feb 27, 2009

plz dont say "everyone wants Samsung!" because i dont like samsung and most of my friends are hate samsung... if i really want to get android phone? then i will choose HTC or LG not samsung at all~

3. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Dude, this is the truth! Everyone wants Samsung! Just walk in the city, and you will see most of the peoples are using Samsung! But I won't choose Samsung, I will choose Sony, HTC or maybe LG, most of my friends are using Sony too! I don't hate Samsung, because I love every smartphone manufacturers, I won't choose Samsung because Samsung phones is not my cup of tea!

4. McLTE

Posts: 922; Member since: Oct 18, 2011

Face it.. most consumers are mere sheep.. plodding along, following the marketing machine of the latest fad company. Most people I encounter that are buying phones do so impulsively, with NO investigation whatsoever - just buy whatever looks good on TV or in the store. So yeah, his comment that "everyone wants samsung" is somewhat correct, if not taken too literally. I can see companies like Xiaomi putting pressure on the big manufacturers eventually. Will be good for all consumers to have some more competition, especially with the Service Providers moving towards fewer subsidies. Who can afford $600 for a phone every 2 years??

6. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Most consumers are following the trend......... And let's say the Samsung Galaxy S2, popular right?Last year, many people know that the Galaxy S3 will be released, and they line up overnight just for getting a smartphone, and I don't know about the Galaxy S4, but it will be the same! It's just a smartphone, and many people sacrifice their health just for a smartphone! Stupid right? :)

5. jsdechavez

Posts: 814; Member since: Jul 20, 2012

Agree with you, Mandkee. It's all Xperia, Nokia, and HTC here n my office. Oh they also have spare Galaxy Y's. haha

7. Igneel unregistered

Xiaomi should get their phone sold worldwide! MIUI is one of the best UI out there! and with the price...... Damnnn!

12. tumchaaditya

Posts: 71; Member since: May 21, 2012

they kinda do...head over to ibuygou.com

8. Dmitry

Posts: 20; Member since: Apr 16, 2013

What's SAR of the beast?

9. belovedson

Posts: 1061; Member since: Nov 30, 2010

Yeah let's definitely run software from a country who's been hacking our network for years. People bought Samsung for many reasons and the following reasons didn't help the other manufacturers The one series sucks besides the one plus Motorola ducked besides the max (Verizon exclusive) Sony well Sony is Sony. Expensive out dated hardware The s3 had no real competitors

10. tumchaaditya

Posts: 71; Member since: May 21, 2012

the flagship is Mi-2S actually...

11. tumchaaditya

Posts: 71; Member since: May 21, 2012

and yes if anyone does want to buy this one, buy from ibuygou.com.... heard that they are selling duplicates of this phone as well....ahh china!

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