Xiaomi Redmi 2 and Redmi 2A sales hit 13 million units combined

Xiaomi Redmi 2 and Redmi 2A sales hit 13 million units combined
On his Weibo page today (for the uninitiated, this is a social media website in China), Xiaomi CEO Lei Jun celebrated the fact that combined sales of the Xiaomi Redmi 2 and Xiaomi Redmi 2A have hit 13 million in their first five months. The low-priced duo together became the sixth Xiaomi model to have sales greater than 10 million phones. The other models to hit that benchmark include the Xiaomi Mi 2, Xiaomi Mi 3, Xiaomi Mi 4, Xiaomi Redmi 1S and the Xiaomi Redmi Note.

The company, which just announced a new line of smart air conditioners for the home, has become the top domestic smartphone manufacturer in China. For the first quarter of this year, Apple was the overall leader in Chinese smartphone shipments, beating out Xiaomi by less than a percentage point.

This past week, Xiaomi reduced the price of the Redmi 2A, its lowest price phone, by 20%. That took the price down to the equivalent of $80 USD from $100 USD. Chinese consumers responded by buying 200,000 units within hours of the announcement. By the end of the day, over 300,000 Redmi 2A smartphones had been rung up.


source: Weibo.com/leijun via XiaomiToday

Related phones

Redmi 2
  • Display 4.7" 720 x 1280 pixels
  • Camera 8 MP / 2 MP front
  • Processor Qualcomm Snapdragon 410, Quad-core, 1200 MHz
  • Storage 8 GB + microSDXC
  • Battery 2200 mAh

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8 Comments

1. Browndynamite

Posts: 21; Member since: Jun 01, 2015

Have a redmi 1s. Got to say it's pretty good and great value for money but multi tasking is bulls**t. At that price, it'd nothing much to complain about

6. waddup121 unregistered

Release it globally and I'll buy it.

2. KhmerLoveKhmer

Posts: 149; Member since: May 26, 2015

this looks iphone-ish. COPYCAT!

3. neela_akaash

Posts: 1239; Member since: Aug 05, 2014

How the hell does this looks like iPhone....? It's a great value for money product....

4. quintessential

Posts: 86; Member since: Mar 11, 2015

What's the point of them bragging how many millions of phones they sold when the profit margin is lower than 20% and each successive year the ASP is getting lower and consumers just aren't buying their high-end models in droves apart from the sub $100 models? I wonder how long Xiaomi can sustain this business model. In 2013 Xiaomi barely made much profit - Only $22 million for the entire year. They were tight-lipped about how much profits they made in 2014. And for 2015, they will probably stay low profile as far as announcing real profits are concerned. As far as profits go, almost all money made in the smartphone industry is taken up by Samsung and Apple. The rest had barely 1 to 2% profit share.

5. Tizo101

Posts: 595; Member since: Jun 05, 2015

maybe they're are not greedy? I don't know but I support them in their quest.

7. My1cent

Posts: 370; Member since: Jan 30, 2014

What's the point of having million of phones sitting in your warehouse?

8. Guaire

Posts: 892; Member since: Oct 15, 2014

They are selling their devices on internet. Their marketing budget is almost non existent. They are relying on any positive news about their brand. Seems like you are not aware of the fact their high end models also selling in millions. Why any customer should worry about their thin profit margins? It's a good thing. Thanks to Xiaomi like companies people on the tight budgets have choice other than that well known brands' crappy mid to low end phones. The company are content. Their customers happy to getting phones has good value for price. Competitors like Huawei, Lenovo, Oppo and many others adopted their strategy so it works fine.

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