100 million shipments in 10 months - The numbers behind Xiaomi's remarkable growth


Xiaomi has successfully completed its ambitious annual shipments target for 2018. Several months ago, the Chinese phone maker declared its intentions to ship a total of 100 million devices before the year-end. According to Mydrivers News, the goal was achieved at 11:23 PM on October 26, which is a little over 2 months ahead of schedule.
Lei Jun, the founder of Xiaomi, announced the news at the Zhong Guan Cun technology hub in Beijing on November 2. The area, which is known as China's Silicon Valley, is where the company was established back in 2010. 

Given that Xiaomi is currently shipping an average of 10 million devices per month, it's possible that the manufacturer could easily reach 120 million units by the end of the year. This is no small feat, especially given the fact that the global smartphone market is now considered “effectively in a recession”. Of course, there's still a while to go before the firm reaches the shipment numbers of heavyweights like Samsung, Apple, and Huawei. Still, the latest data shows that Xiaomi is the 4th largest OEM in the world and second in terms of growth.

The most likely reason for the company's success is that it produces smartphones that are cheap and with respectable build quality. The brand has been incredibly popular in China and India, where demand for handsets is ever-booming. We also have to note that Xiaomi has been an innovator in the smartphone space. Its original Mi Mix model was a handset that was among the first to spur the all-screen craze we're observing today and the latest Mi Mix 3 might shake things up again in 2019 with its interesting sliding screen mechanism.

FEATURED VIDEO

9 Comments

1. tiara6918

Posts: 2263; Member since: Apr 26, 2012

They are better than huawei which is all just hype this year.I would like to see them overtake huawei soon and be number three or two. There are still a few things to be done with xiaomi such as the buggy miui, display issues on the tianma lcd panels but other than that their products are the best money can buy. Other oems are now offering value for money devices with decent specs thanks to the huge popularity and demand of the redmi note 5 and pocophone f1 which they saw as huge threats

2. Well-Manicured-Man

Posts: 707; Member since: Jun 16, 2015

I really like the Mi Mix 3 Design wise. I have to admit that Xiaomi can make beautiful designs. But the entire package of their phones does not convince me yet.

3. anixo

Posts: 16; Member since: Sep 14, 2018

my point exactly

4. mahima

Posts: 743; Member since: Nov 20, 2014

They can design beautiful device, but they can't help being the biggest apple sheep. Look at mi 8

5. TheOracle1

Posts: 2340; Member since: May 04, 2015

They make excellent phones with good support and at very reasonable prices. Miui has it's quirks but is very, very good overall and the almost unlimited updates is a big plus. I would have bought the Mix3 to replace my Mix2 if not for the slider and small battery. I would have bought an alternative model in a heartbeat if they didn't all have that stupid notch, so I opted for the NexS. I'll definitely go back to them if they change their design language.

6. JMartin22

Posts: 2378; Member since: Apr 30, 2013

These Chinese manufacturers are like the new generation of 2009 Android era. Spec sheets are the main marketing gravitas and not personal experience. This is why Samsung will remain the undisputed king in the Android landscape. They’re focusing on providing a unique and productive software experience; with a streamlined UI. But if you’re on restrictive budget, these Chinese phones are good alternatives

8. TheOracle1

Posts: 2340; Member since: May 04, 2015

I can afford a Samsung but choose to buy Chinese phones. I've been buying them since 2013 when I dumped my last Samsung. Design, innovation and value are my criteria. I've certainly had some crap ones but overall it's been a positive experience. My Mix2 and NexS are just as good as any Apple or Samsung phone. Don't knock it until you try it.

7. ryq24

Posts: 875; Member since: Oct 17, 2011

They are one of the reason why LG , Sony and HTC are dying.

9. Vogue1985

Posts: 488; Member since: Jan 24, 2017

Very true, Xiaomi has not presence in the states (yet). But oversees in developing countries they are very popular along with ZTE and Huawei, they to have been choking all the other brands slowly in volume sells.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.