Wozniak says the iPhone sells well despite its price because it is a safe bet

Wozniak says the iPhone sells well despite its price because it is a safe bet
Steve Wozniak is a living legend. As co-founder of Apple, the Woz was there at the very beginning. His insight into Steve Jobs is a unique one, and despite his place in tech history, you won't hear any bragging coming from him. Because Wozniak left Apple for good in 1985, well before the series of "iDevices" came out and changed the world, you don't really hear his name mentioned in conjunction with the development of the iPhone. But Wozniak is a student of the smartphone market.

While in China earlier this week, the Woz pointed out how well Chinese smartphone manufacturers use intelligent designs to produce low priced handsets with plenty of functionality. More importantly though, Wozniak has come to a conclusion on why people buy high priced Apple products. He says that consumers purchase expensive Apple devices like the iPhone, because they are the safe bet. In other words, when you buy an iPhone, you know what to expect, including reliability and innovation. "When you love Apple, you are willing to pay for it," he said.

This year, Wozniak's theory is going to be severely tested as rumors have the tenth anniversary iPhone wearing a price tag starting at $1,000. Talking about Apple's fading market share in China, Wozniak says, "You may not have the hugest share in the market or be the No. 1, but you should have the best product you can possibly build and Apple qualifies for that."

source: SouthChinaMorningPost via CNET

FEATURED VIDEO

161 Comments

1. miketer

Posts: 491; Member since: Apr 02, 2015

'A safe bet' - that sums it all.

24. Furbal unregistered

Hits it on the head. I just picked up a 7 plus until something comes out that piques my inter. Sold my g6 and posting my u11 ( keeping p10). I know I'll get most of my value back from the iPhone down road and have an ok experience with it (although boring) Safe bet it is

30. Shubham412302

Posts: 546; Member since: Nov 09, 2011

although boring Thats why I dont like iPhones

68. sgodsell

Posts: 6700; Member since: Mar 16, 2013

What kills me is how Apple charges a flagship price for an iPhone 7. Yet the physical hardware if it was running Android would only get no more than $200. Especially since even low end Android smartphones nowadays have higher resolution displays, faster LTE, more storage that is expandable, more ram, faster ports, and more. Look if Apple sold their iOS operating system to other OEMs. Then Apple couldn't charge $650 for the iPhone 7. Apple couldn't even sell it themselves for $300.

72. Lumbergh

Posts: 463; Member since: Feb 14, 2016

"What kills me is how Apple charges a flagship price for an iPhone 7. Yet the physical hardware if it was running Android would only get no more than $200." lol You just went full retard.

86. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

at least he doesn't like his own comments.

101. sgodsell

Posts: 6700; Member since: Mar 16, 2013

Look I know idiots like yourself have a hard time comprehend things. But what I was trying to convey was the iPhone 7 is really low end hardware. As of today people can pick up a $200 Android smartphone, which has better specs than an iPhone 7. But I guess since all you use Lumbergh and only know about is iPhones. Then it must be hard for simpletons like yourself. So naturally you don't understand, or know what's happening with the competition.

106. Ninetysix

Posts: 2933; Member since: Oct 08, 2012

Nice! This $200 phone must be selling in millions. How is that company keeping up with demand?

108. trojan_horse

Posts: 5868; Member since: May 06, 2016

"How is that company keeping up with demand?" It doesn't take a miracle to do that. Corporations were doing it long before Apple Inc. came to existence.

120. sgodsell

Posts: 6700; Member since: Mar 16, 2013

Well considering 1.5 billion smartphones sold in 2016 alone. Now Apple sold 216 million iPhone's during 2016. That is down from Apple's 226 million in 2015. In 2016 Apple also introduced​ what Apple likes to call their mid range phone starting at $399. Yet you see so many BOGO deals for the iPhone SE. Buy this and get a free iPhone SE. You constantly see those deals all the time. I guess Apple has to get their market share up because iOS global share is dropping everywhere except US. Btw what do you think the other 1.28 billion smartphones that sold were running, iOS? Nope, Android, and there is over 140 smartphone OEMs with only 1 Apple, and the rest make Android smartphones. Even this year Apple has sold up till now around 90 million iPhone's. Where as Android combined has already sold 650 million smartphones. So yeah there is lots of people buying those $200 smartphones around the world, and there is more than one OEM making them. Also ninetysix you missed the most important thing I was trying to convey. Which is the iPhone 7 hardware is not using the latest specs. Especially for $650 when you compare it to a number of Android flagships that are similar in price. The iPhone 7 has the specs which are worse, and even comparable to lower end Android devices for $200 or less. No wonder why Apple has record profits, it's because Apple is ripping off its customers.

121. Ninetysix

Posts: 2933; Member since: Oct 08, 2012

Nice! Way to go Android! I'm trying to think back though. When was the last time an Apple user said that they feel ripped off because their iphone does not have the latest spec? Can you also explain to me why these Apple users are not switching to these $200 phones if they are so much better? Apple's phone business should be dead by now no? Unless...hmm...Some people doesn't care about specs? When someone has a BOGO promotion, it's because their market share is dropping. Got it.

125. trojan_horse

Posts: 5868; Member since: May 06, 2016

"Can you also explain to me why these Apple users are not switching to these $200 phones if are so much better?" Because they do not run on iOS? Sgodsell was talking about the hardware of those "$200 phones".

160. Highside

Posts: 197; Member since: Jan 31, 2017

That's because Apple buyers are stupid sheep that are oblivious to specs and tech.

75. PhoneGuy414

Posts: 24; Member since: Jul 20, 2017

Yet the iPhone 7/7 Plus, a 2016 device, is still outperforming 2017 devices..... including holding it's own against the S8 with SD's latest SoC..... Apple charges the price they do because the iPhone is an ultra-premium handset with a world-class mobile OS. The thing people don't seem to understand is that where iOS shines is under the hood, not on the surface.. although, on the surface, iOS is great as well as it's visually very elegant... Oh, and by the way, prior to the G6 and S8, the iPhone had the most LTE bands of ANY device on the market... And the display, prior to the G6, was the best, most accurate LCD display on the market as well... The iPhone doesn't need a boatload of RAM because iOS is phenomenally optimized... So, really, all of your arguments are kind of invalid.....

87. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

The iPhome 7 does not out perform th2 S8 because it doesnt have the features of the S8. Everytime you fools repeat that same BS, it makes me so angry because it's false. I expect tbat a product tbat do2s less will be slightly faster than a product that does more. But the iPhome soesnt4do what the S8 does on nearly any level, so your point is BD.

119. buccob

Posts: 2948; Member since: Jun 19, 2012

Go watch iPhone 7 vs Xperia XZ on YouTube's phone battles... Instead of watching useless benchmarks. In real life the comparison becomes a lot more blurred and top Android devices will easily compete or even best the iPhones, and that is while running more demanding software. The newer Xperia XZ Premium is unbeated by any other device out there in terms of performance... So yeah

122. sgodsell

Posts: 6700; Member since: Mar 16, 2013

You sir are hanging off the Apple for too long. Now as far as the SoC is concerned. Apple's CPU is good, especially since it has a ton of cache to help out with those benchmark tests.. Now when it comes to Apple's GPUs , they suck in comparison to the competition for years now. Even Apple is dropping Imagination's PowerVR GPUs because they are slow. (http://kyokojap.myweb.hinet.net/gpu_gflops/). I would love to see the iPhone 7 run a VR app at a sustainable 60 fps. Oh, wait the iPhone 7's can't, because they would overheat and throttle down. Plus the resolutions on the iPhones are so low that VR would suck if users used them for VR. An iPhone 7 has 4 times less pixels than an Galaxy S6. Nevermind the even higher resolution of the S8 or G6. Also LCD would leave ghosting on the screen because it's slower to refresh compared to AMOLED displays. "Apple charges the price they do because the iPhone is an ultra-premium handset with a world-class mobile OS". To sum it up Apple can preach telling the world they make premium handsets all they want. It still doesn't change the fact that the display is a low resolution HD display. Smartphones for a $100 have a HD display nowadays. The lightning port is still slow on the iPhone 7's. Not to mention the iPhone 7's are only cat 9 LTE. Where as smartphones that came on the market last year like the S7 and others had cat 11, or cat 12 LTE. This year we are seeing cat 16 LTE or 1 gigabit LTE on smartphones that are not Apple. As a matter of fact Apple's iPhone 7's have one of two modems. Some have Qualcomms cat 11 LTE modems, and some have Intel's slower cat 9 LTE modems. Yet Apple had to slow down the Qualcomm iPhone 7 devices to the same speed of the Intel modems iPhone's. Clearly you are showing the world how ignorant you really are because a number of other Android smartphones before the G6 and S8 had as many LTE bands. Especially when Qualcomm holds many of those patents. Which btw Mandy Android smartphones get before Apple's iPhone's. iOS is good for single tasks and task switching​. It's how it started out. The iPads now offer split screen multitasking. Something that is still missing on iPhone's. Each task a user starts the one in the background is immediately halted. So still no real multitasking on iPhone's yet. So yeah, not as much ram is needed, especially with lower graphics as well.

123. Ninetysix

Posts: 2933; Member since: Oct 08, 2012

Once again sgodsell,http://kyokojap.myweb.hinet.net/gpu_gflops/ is listing the PowerVR gflops in fp32 whereas the other scores are in fp16. You need to get your calculator out and multiply the PowerVR number by 2. Do you actually think a PowerVR A10 GPU with 250gflops will show these kinds of benchmarks against an Adreno 540 with 567gflops? http://www.jawal123.com/publicpages/NewsDetails.aspx?NewsID=4778&lang=en-us More info here:https://en.wikipedia.org/wiki/PowerVR Let me know if you're not able to comprehend this.

126. sgodsell

Posts: 6700; Member since: Mar 16, 2013

Your not only a liar, but an idiot. If you actually went to some other sites, including some Qualcomm sites in regards to the Adreno GPUs. Then you would have know that those values are FP32 and not FP16. Instead you once again look like a moron, especially if you think the the Adreno scores are FP16 and the PowerVR scores are FP32. Btw for your information the scores come for Imaginations PowerVR​ when the iPhone's and iPads are jailbreaked. Because Apple doesn't release scores that can be tested against everyone else. You should know what Apple is like. They don't like to talk about specs or their internals. You must work for Apple because they way you defend them seems like you have something to loose.

124. Ninetysix

Posts: 2933; Member since: Oct 08, 2012

Let this sink in a for a little bit. Look at all of those GPUs that the iPhone 7's GPU beat. If the PowerVR in the iPhone 7 is slow, what do you call the ones that it beat? http://images.anandtech.com/graphs/graph11201/Snapdragon_835-GPU-GFXBench_T-Rex-Off.png Unless of course you want to admit that the PowerVR GPU is so awesome that it's beating all of these other GPUs even with half the gflops?

127. sgodsell

Posts: 6700; Member since: Mar 16, 2013

Let this sink in a bit. The iPhone 7 is pushing only 1 million pixels. Whereas the S8 is pushing over 4.3 million pixels. Other QHD displays for years now have been pushing 3.7 million pixels for years. Why is that PC manufacturers compare other graphics cards and setups with the same resolutions? Yet here we have idiots like you ninetysix that think comparing the speeds on two devices pushing two completely different graphics resolutions is the same thing. Wow. Please don't tell me or anyone else here that you are in the computing industry. So yeah the iPhone 7 should win since it's pushing only 1/4 of the pixels compared to any smartphone that has a QHD display. What a moron. Please continue to show the world how ignorant you really are.

131. Ninetysix

Posts: 2933; Member since: Oct 08, 2012

Damn broski. Stop posting now please. This particular test is done so that all devices are set to 1080p. http://www.anandtech.com/show/11201/qualcomm-snapdragon-835-performance-preview/3 GFXBench T-Rex (offscreen) The Snapdragon 835 MDP/S outperforms the iPhone 7 Plus and Mate 9 when running offscreen at a fixed 1080p resolution "fixed 1080p resolution" 1080p 1 0 8 0 p Ready it slowly. Maybe it'll start to sink in.

136. sgodsell

Posts: 6700; Member since: Mar 16, 2013

Oh yes because benchmark apps like GFXBench and Geekbench are gospel. Worst benchmark tools, especially Geekbench is total crap. Oh, and offscreen benchmarks are so real world. Because the iPhone 7 uses full HD resolutions all the time. Not! Especially since the iPhone 7 has a HD display and the iPhone 7 plus has a full HD display. Here's something else to think about in that pea sized brain of yours. If Apples GPUs we're so fast, and the fastest on the market. Which ninetysix you clearly think so. Then why would Apple be dropping their current PowerVR GPUs? Especially if they were the fastest on the market. Apple currently owns 8% of the Imagination company. So why drop the so called fastest GPUs on the market? Right ninetysix? Is that setting in? Also if they have the fastest GPUs right now, then why not put higher resolution displays on their iPhones? So say it's a waste of resources and battery. Yet other Smartphones have been using those higher resolution displays for years now. It will be interesting to see if the new iPhone 8 or pro will have a higher resolution display than the current iPhone 7 plus. If it does, then Apple and some it's zealots like you ninetysix will have to eat some crow.

137. Ninetysix

Posts: 2933; Member since: Oct 08, 2012

Stop putting words in my mouth. I never said fastest anything. You called the number 2 GPU "slow" :) I'm at the gym right now. I'll provide some gpu benchmarks later between powervr and adreno on phones with native 1080P resolutions :) Stay tuned.

135. Ninetysix

Posts: 2933; Member since: Oct 08, 2012

I might be going way over your head here. Let's start slow. Do you know the difference between on-screen and off-screen testing?

147. Ninetysix

Posts: 2933; Member since: Oct 08, 2012

Phone A: iPhone 7 Plus (Apple Fusion A10 PowerVR) 1080P native resolution 250gflops (LOL???) Phone B: LeEco Le Pro3 (Adreno 530) 1080P native resolution 520gflops Trex HD (On-Screen) Phone A: 59.9 (winner) Phone B: 56.7 Trex HD (Off-Screen 1080P) Phone A: 108.7 (winner) Phone B: 97.1 Now sgodsell. You can't use the pixel excuse here since both phones come with a 1080P screen. You still think your gflops link is valid :) Do more research next time before acting like a know it all.

149. Ninetysix

Posts: 2933; Member since: Oct 08, 2012

This one should nail the coffin. How are you going to get out of this mess brosephine? http://www.gsmarena.com/apple_iphone_7-review-1497p5.php# "The 1080p offscreen tests which help us determine the raw performance put the A10 GPU on top of any other GPU we've tested so far. The 3.0 test gives the A10 GPU about 20% more power over the Adreno 530 in the OnePlus 3 and 30% over the latest Mali-T880MP12 inside the Exynos-powered Galaxy Note7. It is also 50% better than the PowerVR GT7600 inside the iPhone 6s, as promised" Let me again again. If you think the A10 is "slow", what do you call the other GPU that it beat?

150. Ninetysix

Posts: 2933; Member since: Oct 08, 2012

^"Let me ask again".

154. tedkord

Posts: 17074; Member since: Jun 17, 2009

The keyword there was LCD. Also, iOS doesn't need a buttload of ram because it doesn't multitask. I'm not saying its bad, but there's more to it than what you listed.

161. yyzamin

Posts: 375; Member since: Aug 26, 2015

You really have no idea. Iphones a10 soc kills everything in the market.

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.