Would you spend over $900 for the sapphire HTC U Ultra?


HTC's forthcoming U Ultra is the latest flagship smartphone from the company, and the phone has been up for pre-order here in the States for a couple weeks at this point. HTC is selling the U Ultra for the rather steep price tag of $749, meaning that it's competing directly with handsets such as the iPhone 7, Google Pixel, and more. Last year saw the budget smartphone market get insanely heated, and with devices such as the OnePlus 3T offering a flagship-like experience for little more than $400, it's becoming increasingly more important that OEMs make their premium handsets stand out as much as they possibly can.

Earlier today, HTC revealed official pricing details for a limited edition of the U Ultra that features a sapphire screen as opposed to Gorilla Glass 5 that's used on the traditional variant of the phone. Sapphire is a rather premium material that is slowly being introduced more and more into the smartphone landscape, and while the increased protection and durability that it offers is very welcome, the increased price that accompanies it is a bit more difficult to swallow. The sapphire-equipped HTC U Ultra will officially go up for pre-order in Taiwan at some point in mid-February for NT $28,900 - the USD equivalent of $920.

That's a huge pile of money to spend on a smartphone, and while the exact pricing will likely be slightly different if and when the sapphire edition of the U Ultra makes its way to the US, it got us to wondering if you would be willing to spend close to $1000 on HTC's latest handset. In addition to the sapphire-equipped screen, the U Ultra also comes with a Snapdragon 821 CPU, 4GB of RAM, 128GB of internal storage that can be expanded via a microSD card, display resolution of 1440 x 2560, and a secondary ticker display similar to what LG introduced with the V10.

Would you spend $920 on the sapphire version of the HTC U Ultra?

Absolutely! The sapphire screen makes it well worth the price.
8.7%
Possibly, but I'll wait for reviews to come out before making a decision.
14.71%
No way - $920 is way too much for the phone.
76.59%

Related phones

U Ultra
  • Display 5.7" 1440 x 2560 pixels
  • Camera 12 MP / 16 MP front
  • Processor Qualcomm Snapdragon 821, Quad-core, 2150 MHz
  • Storage 64 GB + microSDXC
  • Battery 3000 mAh(26h 3G talk time)

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24 Comments

1. Busyboy

Posts: 731; Member since: Jan 07, 2015

It's too much to spend for A phone, let alone this one.

2. fyah_king unregistered

I will never spend $900 on a freaking phone.lol

3. libra89

Posts: 2281; Member since: Apr 15, 2016

This!

16. HomerS

Posts: 419; Member since: Sep 19, 2014

I will easily spend that money on a S8 Plus or Note 8 but not this phone.

4. RajRicardo

Posts: 495; Member since: Feb 28, 2014

IMO the design is S$%$% anyways. I still liked how the HTC designed their phones way back.... like the desire hd....titan 2..

5. Heisenberg

Posts: 374; Member since: Feb 11, 2015

They are just speeding their death anyways

6. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

NO!!!!!!!!!!!!!!!!! Not from any brand. But especially not HTC. How to be fair, I did pay $1080 to buy an unlocked black Note 7 from Rogers. But since it was for work, it doesn't cost me anything anyways in the end. But I considered that way to expensive. But also I wanted the special edition of the S6 and S7 and don't consider items available in limited qualities to be a big deal in cost. But its hard even justifying $800. Please PA, enlighten us on how the HTC Ultra is worth $900, but your claim that the S7 Edge wasn't worth $800 and yet there was no article on why the iPhone 7 isn't worth $800 when isn't worse in fact than the S7 edge. More PA, anti-Android media!

7. nedimko_wot

Posts: 115; Member since: Oct 01, 2016

htc this phone is not google pixel

8. jellmoo

Posts: 2588; Member since: Oct 31, 2011

Omg no, no chance. That's something like $1200+ CAD. I'm done with the ridiculous flagship prices that major OEMs are pushing. When devices like the OnePlus 3t, Axon 7 or Honor 8 are offering such amazing value and power at half the price, I just can't justify paying twice the price for devices that clearly aren't twice the value.

9. Guaire

Posts: 886; Member since: Oct 15, 2014

Sapphire will reduce the screen's visibility significantly at outdoors and even at indoors with strong lighting. It's a poor trade-off for scratch resistance.

10. oister85 unregistered

Does it have ir balster ?

11. matistight

Posts: 986; Member since: May 13, 2009

Sapphire glass is used on modern iPhone camera lenses. Working in the phone business, I have seen 10's and possibly over 100 broken lenses (combined) on iPhones 6 and newer. I have even had to fix the 7 Plus camera lens (Which is a huge pain.) Glass is glass, drop it and eventually it will break. Don't believe me? Drop it on carpet from 4+ feet, then on hardwood, then concrete, then a rocky surface. It will break.

12. A_A_A

Posts: 222; Member since: Jan 23, 2017

In my opinion no any cell phone worth such ridiculous price. Even if front glass is covered with sapphire for best possible scratch resistance, the rest of the device is prone to scratches like any other phone. Let alone the fact that this HTC too much looks like a Galaxy S device 2 generations back. Shame on HTC. They would better invest their time and money in something more reasonable rather than on dead on arrival . In other words - uninspiring device at ridiculous price.

13. quakan

Posts: 1418; Member since: Mar 02, 2011

How about just "no" as an option. I'd be lying if I said I wouldn't pay $920 for a phone when my 7 plus retails for $870.

14. JesseJames

Posts: 226; Member since: Feb 22, 2015

I voted no, not because it's priced too high(it is) but because of the resale value. Been a fan of HTC for years but $920 for htc device is way too much since you could probably get a slightly used one for a third of the price a few months after release. I mean damn, I've been using my s7 edge since day 1 of release and I can still get top dollar for it almost year after the fact.

15. Tariq123

Posts: 186; Member since: May 15, 2016

*apple phone hits 900$* Apple fans "I'll take two" Jk.

17. shnibz

Posts: 510; Member since: Sep 18, 2011

Hell for $900 I'd but 2 OnePlus 3Ts, give one to a loved one and STILL pocket $20

18. vandroid

Posts: 405; Member since: Sep 04, 2012

HTC you're out of their mind. First the bolt and now this? They fell off hard. I miss HTC in the early days of android. They just can't justify the price of this phone. Sure good features all around but the price will push people away from a brand that isn't as reliable as it use to be. They should've really stuck to the design from the one series. I still have my fingers crossed for a phone from them designed like the one s from 2012 with flagship specs.

19. vandroid

Posts: 405; Member since: Sep 04, 2012

HTC is out of their mind* I can't edit my comment :(

20. mandroid45

Posts: 5; Member since: Mar 26, 2015

if they made it a ultra premium i would, where ill get minimum 128gb ufs storage with expandable option, 4500 mah battery or more, super amoled qhd screed, water proof, wireless charging, added ir blaster, snapdragon 835, camera with OIS+ that can beat the pixel, an updated front camera, and have the finger print scanner moved to the back and have the bottom firing speaker moved to the front. Then ill spend 900 on a htc ultra

21. arming

Posts: 65; Member since: Jul 23, 2016

stop dreaming htc .its time to wakeup and do some market survey this time .

22. kamen

Posts: 103; Member since: Jul 18, 2011

It's not about the price or the design - it's about the NO-GO specs (NO audio jack, NO FM radio, NO software navigation buttons).

23. tokuzumi

Posts: 1903; Member since: Aug 27, 2009

Phones drop in value like crazy. There isn't a phone worth $900 on the market, nor has one ever been released that's worth that much. Plus, with the explosion of near flagship phones from Alcatel, OnePlus, Axon, etc, I can get ~90% of what's in this HTC Ultra, at less than half the cost. The trade offs are worth it, IMO.

24. RAMO149 unregistered

Um pre orders are for 750 please do research before making articles exaggerating the price thanks

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