World's top three brands are now: Google, Apple, Microsoft

World's top three brands are now: Google, Apple, Microsoft
Brand value is a pretty important thing, and something that is pretty difficult to calculate, but Brand Finance, a London-based company, wants to do just that. The company uses a number of metrics including cashflow in order to put a value on a company's trademark and other intellectual property. And, according to those numbers, Apple is now the number 2 most valuable brand in the world, behind Google and just ahead of Microsoft.

To be clear, this is designed to value a company's brand, and shouldn't be confused with S&P's company valuations based on stock, which has had Apple and Exxon trading the top spot. As far as brand value though, Apple has been surging, jumping from a $19.8 billion brand valuation in 2010, to a $29.5 billion valuation in January 2011, and as of September 2011 stood at $39.3 billion. That valuation is enough to move Apple up from #7 on the list to #2, just ahead of Microsoft, which is valued at $39 billion. Microsoft has slipped from the start of the year, when it was valued at $42.8 billion. But, even with that big jump by Apple, it wasn't enough to unseat the champion: Google. Google started out the year with a brand valuation of $44.3 billion and has continued to climb to an amazing $48.3 billion. 

Of course, these numbers are in debate as you'd expect from something as tricky as valuating a brand. A competing company, BrandZ, claimed back in May that Apple had taken over the top spot with a brand valuation of $153.3 billion compared to Google's $111.5 billion. BrandZ uses approximately 2 million customer surveys in determining its rankings, while Brand Finance just uses fiscal metrics. 



1. thatoneguy... unregistered

I like how there all American companies LOL.

22. kreneo

Posts: 13; Member since: Aug 29, 2011

And yet your still jobless!!

28. thatoneguy... unregistered

I'm a engineer, i make six figures a year I think I'm doing pretty good for myself

43. Jameswright unregistered

"an engineer not a engineer", six figures to the right of a decimal point it seems. LOL

42. iHateCrapple

Posts: 734; Member since: Feb 12, 2010

Nice FAIL, kreneo.

2. BlowJobs

Posts: 25; Member since: Jun 30, 2011

This article really showed me how biased this site actually is, or at least the reporter. It's Apple first and foremost.

5. toaster

Posts: 114; Member since: Sep 13, 2011

Miz is that you?

7. Whateverman

Posts: 3295; Member since: May 17, 2009

I think he was being sarcastic.

40. rican

Posts: 132; Member since: Jul 02, 2011

yea i felt the same way like if he was mad that apple wasnt first, usually michael is my favorite writer in this site im pretty sure he had a reason for it.

12. MichaelHeller

Posts: 2734; Member since: May 26, 2011

That is honestly the first time I've been accused of being pro-Apple. As many guys on the site will attest, I usually side with Google. But, that's not the interesting story here. Google staying number one isn't interesting, neither is Microsoft dropping from 2 to 3. Apple, however, nearly doubled its "brand value" in one year. Like Apple or not, that's really impressive.

20. Sinaps

Posts: 60; Member since: Jul 27, 2010

Your grammar, I don't understand what you're saying. It's cringe worthy.

23. Lucas777

Posts: 2137; Member since: Jan 06, 2011

haha first off u just criticized the writer which puts u on douchebag level... then u try and make the iPhone seem whatever ur trying to do... and btw u can tell ur comments sucks because nobody thumbed up an apple sucks post.. which is like the first time I've ever seen that...

27. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Either you're incredibly rabid, or a horrible excuse for a troll. Which do you prefer? I can get you a vaccine before it's too late.

29. ilia1986 unregistered

Looks like Apple has just patented the Caps-Lock button now..

30. ilia1986 unregistered

Btw Wazzan I hate Apple too, but unfortunately I had to thumb-down your post for the same of human decency. Oh and to prevent further brain damage on my part.

33. ilia1986 unregistered

Reported for: Spam Bad language Not English content

36. protozeloz

Posts: 5396; Member since: Sep 16, 2010

Get lost you make even apple haters look bad

41. rican

Posts: 132; Member since: Jul 02, 2011

cocaine is a hell of a drug!

37. protozeloz

Posts: 5396; Member since: Sep 16, 2010

Lol it's how much of a looser he is

38. iKingTrust

Posts: 716; Member since: Jul 27, 2011

Apple Crash? You have to be kidding. who invited this guy?

3. iKingTrust

Posts: 716; Member since: Jul 27, 2011

I don't see HTC. Where is Androught? Just kidding let me clear it up that I see google. It was just a joke.

4. bolaG

Posts: 468; Member since: Aug 15, 2011

I'm amazed that there aren't more car manufactures on that list???

6. corporateJP

Posts: 2458; Member since: Nov 28, 2009

I think this board equates credit ratings into it as well, even though it's not stated in the PA article. And right now, although profitable, some automakers are still considered a risk. Total shame, the REAL working class took the hit on those bailouts.

8. ledbetterp3

Posts: 467; Member since: Aug 31, 2011

So at&t is ahead of verizon? but Verizon has better reception right? And what happened in 09 where almost every company went down quite a bit?

10. Whateverman

Posts: 3295; Member since: May 17, 2009

Verizon and Verizon Wireless usually aren't considered on company, so that might be the case where. IDK. But even with both together, Verizon isn't as big as ATT. But VZW reception is better. :)

9. Commentator

Posts: 3723; Member since: Aug 16, 2011

I'm surprised at how relatively mature all the comments have been so far, especially given the topic. Good going guys, keep up the good work!

11. GeorgeWashington117 unregistered

NOOOOOOO!!!!!!! McDonalds is all the way at #13

13. remixfa

Posts: 14605; Member since: Dec 19, 2008

i dont know if you guys noticed, but Apple was the only one that didnt have a AAA+ rating on it out of the top 3. What is that based on? Credit? consumer comments?? I guess it would be comments since they are a debt free company. Anyone got a hard answer on that? How do they even come up with this? do they ask people how much they think a company is worth or something? Im not sure of how they get to their conclusions on company "brand worth" i guess is what im trying to say. Commentator, wait until the ibots jump in. miz, gallito, and taco. It will get dirty quick.

16. MichaelHeller

Posts: 2734; Member since: May 26, 2011

I wondered at that, but the ratings for IBM and WalMart were far worse, so I thought that ignoring it would be best.

14. InspectorGadget80 unregistered

Damn Google knock out Apple for spot #1. way to go GOOGLE! And I'm surprise to see AT&T in the top 10 list kinda shocking to me their

* Some comments have been hidden, because they don't meet the discussions rules.

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