Windows Phone sales are "small, but growing fast"

Windows Phone sales are
Windows Phone might still have a single-digit market share in the United States, but Microsoft’s VP Joe Belfiore is not too worried. “We’re small, but growing fast,” Belfiore said in an interview. “We’ll take it.”

Windows Phone is still struggling to get traction in Western markets, but devices running on Microsoft’s mobile platform are now outselling the iPhone in places like India and Latin America. No wonder - after all we’re talking about a totally different market presence as affordable devices like the Lumia 520 are selling the most there, while the iPhone remains a nearly-luxury item. In those locations “the market dynamics play better to what we are good at,” Belfiore added.

The statements of the executive come right after Microsoft officially unveiled Windows Phone Update 3, a version that enables support for larger displays in so called phablets, sharper 1080p resolution and quad-core chips. Update 3 is clearly focused towards higher-end devices, while earlier Windows Phone updates centered around bringing prices down and allowing for less powerful phones to run the platform.

However when faced with a common critique that Windows Phone is getting updated too slowly, running on a very long update cycle, Belfiore is quick to disagree. “The work we are doing is valuable, and a lot of people aren’t aware of it,” he said. 

Still, the Microsoft VP admits that the biggest hurdle for Windows Phone is the lack of some hugely important applications (Instagram, we’re looking at you). It seems that right now these are the stumbling blocks Microsoft should be focused on removing the most.

source: AllThingsD

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39 Comments

1. sprockkets

Posts: 1612; Member since: Jan 16, 2012

"We're not dead" ! He says he's not dead. "We're getting better!" See! He's getting better! "We feel happy! We feel happy...ughhh!"

7. akki20892

Posts: 3902; Member since: Feb 04, 2013

Growing faster because of nokia.

16. papss unregistered

Android grew fast because ss.. what's your point?

18. protozeloz

Posts: 5396; Member since: Sep 16, 2010

Actually before Samsung didn't have much of a phone brand name recognition, while Nokia was well established in terms of brand name... Don't want to play devils advocate but there is a difference

22. papss unregistered

Before SS Google wasn't a big player in the mobile world. Without SS and their series of phones Google might not have been what they are today.

28. protozeloz

Posts: 5396; Member since: Sep 16, 2010

What I'm trying to say is that Samsung used Android to climb to the top, Nokia was already at the top when it used windows trying to keep some market, before Samsung was HTC or the droid (in fact droid was a well known name before the galaxy series appeared) not saying that android would be where it is without Samsung but that it cannot be compared on e with the other

33. UrbanPhantom

Posts: 949; Member since: Oct 30, 2012

Protozeloz, did you not realize Symbian was already in sharp decline long before WP was adopted by Nokia? Read up, and get your history straight... Nokia clearly should have adopted Android at a much earlier stage, but didn't. That is why they almost went broke. However, there's no point blaming Microsoft for Nokia's past stupidity or unwillingness to change. As for WP8, it is a quick and intutive OS, and people are either dumb or blind if they honestly believe that it will fail to gain additional market share.

34. protozeloz

Posts: 5396; Member since: Sep 16, 2010

1. For starers I haven't said Nokia was not in decline, but brand recognition was still quite high. 2. I'm not debating weather Microsoft will fail or not, or how intuitive the UI and GUI is. 3. All I'm saying is that comparing the windows phone-nokia relationship and success with android-samsung it's not a legitimate comparison, I rest my case

31. DigitalJedi_X2

Posts: 346; Member since: Jan 30, 2012

Not true. Before Samsung it was HTC with the EVO and Motorola when they launched the Droid. Both helped propel Android to stardom and a higher market share than iOS. Afterwards Samsung came along and brought them to new heights.

19. WHoyton1

Posts: 1635; Member since: Feb 21, 2013

not really it grew from Google's willingness to progress!

21. papss unregistered

Keep telling yourself that.

25. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Galaxy S led the way to Android being as popular as it is today.

27. sprockkets

Posts: 1612; Member since: Jan 16, 2012

Before that was the original Motorola droid

9. kamejoko

Posts: 253; Member since: Nov 10, 2011

yeah. nokia died.

2. sri_tech

Posts: 188; Member since: May 21, 2013

Its only a matter of time before Windows phone overtake iPhone in many markets around the world including some important European markets. Iphone is being saved by carrier contracts in USA which is why even android can't really dent iPhone sales much.

26. dickwyn

Posts: 621; Member since: May 07, 2012

i can sense that its coming very soon if Apple does not do anything in iOS 8 and continue to price the iPhone 5C at high prices

3. sergiobr

Posts: 718; Member since: Feb 25, 2013

What Latin American ??? In Brasil we love Android. No WP at all ! Sammy is the king here. I NEVER saw a WP in the streets (!?)

6. VLaRueC

Posts: 189; Member since: Dec 18, 2012

Maybe because those with Windows phones don't live on the streets. :) I'm sorry....that was to easy..

11. PapaSmurf

Posts: 10457; Member since: May 14, 2012

That was an unnecessary comment.

13. solomonsteve

Posts: 79; Member since: Dec 19, 2012

Seriously, it was necessary ok.

37. Jehovah

Posts: 69; Member since: Jun 25, 2013

What WP needs in Brazil is a dual-sim version of the Lumia 520 at the price range of R$ 400 (USD 180), yes our smatphone prices are absurdly high. This would produce some serious damage at the low end Android market share, populated by lesser devices. The situation will hardly change at the flagship front any time soon, I´m afraid. The Nokia is still a well regarded as reliable and nearly indestructible device, but WP is either unknow or not percived as viable bet. Most people still ask me why would I choose WP (I like it, makes me feel like I escaped the mainstream and have something new, unique, but I digress).

4. rms.max

Posts: 95; Member since: Sep 26, 2012

So you had to delay the "update 3 " to pull nokia down a bit & buy it.

5. akki20892

Posts: 3902; Member since: Feb 04, 2013

WP is nothing without nokia. they still don't know why wp is growing faster lol.

10. rms.max

Posts: 95; Member since: Sep 26, 2012

agreed akki. Wp was(still is) such immature OS. without nokia they(wp) would be extinct .

8. rms.max

Posts: 95; Member since: Sep 26, 2012

Belfiore “The work we are doing is valuable". of course, buying nokia (using ELOP ) is such a valuable work.

29. akki20892

Posts: 3902; Member since: Feb 04, 2013

Lol good 1.

12. PapaSmurf

Posts: 10457; Member since: May 14, 2012

WP market share is still depressing. It's a great OS, but the updates did take too long to be released. All WP8 needs is great marketing, not this 'Scroogled' campaign.

14. NAWF_SIDE

Posts: 40; Member since: Oct 10, 2013

Developers, developers, developers!!!

15. Reality_Check

Posts: 277; Member since: Aug 15, 2013

Maybe Indians and Latin-American people realize that it's not worth the premium price they pay for the "luxury" phone?

17. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Apple can never be sucessful in India with their definition of "Affordable"

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