Windows Phone marketing exec bails after 5 months

Windows Phone marketing exec bails after 5 months
It seemed like big news last year when long-time Samsung executive Gavin Kim left his position as Vice President of Content and Services to defect to Microsoft, where he was put in charge of the Windows Phone marketing campaign. Whatever weight you assigned to that move must now be tempered by Kim’s departure from Microsoft, just 5 months after picking up the reigns. Kim is moving to NQ Mobile, a mobile security company, where he will serve as their Chief Product Officer.

It’s hard to say what, if anything, this means for the long-term health of Windows Phone marketing. Perhaps the “mixed results” that Nokia reported last week in European Lumia sales and some of the blow back from the “Smoked by Windows” in-store challenges that went awry encouraged Kim to look elsewhere. Or perhaps Kim saw a more suitable opportunity in NQ Mobile – notably, two other prominent Samsung executives have moved to mobile security company to take up leadership positions in the past few months.

NQ Mobile doesn’t have much presence in the U.S. market, but they have a strong presence in Asian markets, particularly China. As a result, NQ Mobile can claim (probably correctly) that they provide the most widely-used mobile security app in the world. The company indicated that they hope to build on their success in Asia to develop relationships with OEMs and carriers in North America; that might be quite a fight, as security company Lookout currently has a tight grip on the mindshare of North American smartphone users.

Executives tend to white wash any problems when they voluntarily leave a company, so we probably won’t ever learn the exact reasons for Kim’s departure from Microsoft. What do you find more likely? Is NQ Mobile just a better match/opportunity, or was Kim trying to get out before he could be linked to the continued inability of Windows Phone to grab more market share? Let us know your take in the comments below.

source: Redmond Channel Partner via TechCrunch



8. Sniggly

Posts: 7305; Member since: Dec 05, 2009

I'd say that Droidrage was a stupider idea than Smoked. Smoked actually showed the benefits of WP devices. However, it did open the door for major gaffes like the one that Sahas dealt with.

7. lubba

Posts: 1313; Member since: Jan 17, 2011

If can't handle the job, guess gotta leave or be canned. He new the challenge when he came in. Leaving in 5 months? Well another is maybe he just could get his way and it made it hard for him to produce results.

4. droiddomination

Posts: 203; Member since: Dec 01, 2011

i think it is about his resume'.. no exec cares about any company. they are similar to reporters, go where the big story is so to speak. at a glance, samsung, windows, big chinese company? looks good to me...results ahhh, who the end of the day it is about how crooked he can be right?.

6. JeffdaBeat unregistered

But at the same time, staying with a company for a short time, no matter how senior you are, isn't a good thing. Future companies won't trust that you'll be around for the long haul. No one wants to deal with executives constantly leaving after a few months. Something bad would have had to happen or something amazing at NQ...

2. jack1059

Posts: 72; Member since: Mar 31, 2012

Leaving after 5 months? I've worked in a number of big organisations and a revolving door is a signal that all is not well. Mind you, only one guy so who knows. But still. A chance to get in at the bottom floor of WP7 and you leave after 5 months to go to NQ Mobile? That's a bad sign.

3. cripton805

Posts: 1485; Member since: Mar 18, 2012

Or maybe he just has strong faith in Nq mobile. If that takes off, he has a good chance he will make big bucks in shorter time. The windows platform will most likely be a smoother gradual rise. I think he decided to take a risk.

5. JeffdaBeat unregistered

I read a story on TechCrunch yesterday from an ex-employee of Microsoft and his view of what's wrong with the company. Of course you have to take this with a grain of salt, but there may be some context to this story...

1. networkdood

Posts: 6330; Member since: Mar 31, 2010

good luck!!

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless