Windows Phone makes gains against Android and iOS at BlackBerry’s expense

Windows Phone makes gains against Android and iOS at BlackBerry’s expense
Perhaps it is no surprise that just after we learn of a report showing that Windows captured 7.5% of the tablet market virtually overnight we also learn of another report showing the progress that Windows Phone is making in the US.

Now when a smaller piece of the pie is being discussed, any gains or losses represent a much more notable percentage versus the bigger players. We are offering that context because that is the reality of research provided by Kantar Worldpanel ComTech.

For the first calendar quarter of 2013, Windows Phone accounted for 5.6% of all smartphones. That is up from 3.7% a year ago, representing a 50% increase (see how those numbers can be played?). BlackBerry dipped from 2.6% to 0.9% in the same period.  Android gained from 47.9% to 49.3% while iOS dipped a bit from 44.6% to 43.7%.

Kantar explains Windows Phone success is due to first time smartphone buyers. 52% of those it surveyed had upgraded from a feature phone. 55% of iPhone users had switched from another smartphone, and 51% of Android users had done the same. Kantar analyst Mary-Ann Parlato says that with half of American mobile phone users still using feature phones, these numbers could work to Microsoft’s advantage, particularly over the next year.

source: Forbes

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54 Comments

1. Timmehor

Posts: 599; Member since: Mar 09, 2013

Awesome, but there's a big gap between Windows and Apple/Android.

22. UrbanPhantom

Posts: 949; Member since: Oct 30, 2012

Wait another two years, and you won't be bragging...

24. g2a5b0e unregistered

That didn't sound like bragging. He was clearly just stating a fact.

25. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

dont be rude to the honest guy :\ while fact is all OS market share has fluctuated only 2-5% max and this is how is always works

26. UrbanPhantom

Posts: 949; Member since: Oct 30, 2012

The growth of WP8 market-share is not a mere fluctuation, but you'll find that out later after it digs it's claws into both Android and iOS, and takes them down a notch. Wait and see what's comin' round ;o) It may take a few years, but Microsoft always plays the long game, and usually wins too...

31. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

i meant exaclty that what u said by fluctuations my bad, wrong word i guess

49. sprockkets

Posts: 1612; Member since: Jan 16, 2012

The old WM never went above 25%, and most of that was due to palm giving up and going WM with the Treo 700w.

35. Timmehor

Posts: 599; Member since: Mar 09, 2013

Sorry? I'm just a bigger fan of WP as you! As G2 said ... i'm stating a clear fact. Hopefully in 2 years we will be bragging about WP ;D

48. UrbanPhantom

Posts: 949; Member since: Oct 30, 2012

Fair enough - we'll let this matter go - but don't let me see you with that ugly iPhone in your hand again ;o)

56. Timmehor

Posts: 599; Member since: Mar 09, 2013

"Quick, i'm getting heaps of dislikes, lets quickly make a bad joke against apple ... ill sure get likes then." - UrbanPhantom, 2013.

51. Aeires unregistered

Same thing they said when WP was first introduced. And how long ago was that? WP will increase, but it'll take Herculean efforts to pass either iOS or Android. It certainly won't drive either of them out of business.

53. UrbanPhantom

Posts: 949; Member since: Oct 30, 2012

WP8 with the NT kernal was introduced about six months ago, and now commands nearly six percent of the global smartphone market. I could care a less what existed before this version of the OS; WP8 didn't evolve from Windows CE/Mobile code, which makes it different in virtually every respect except the name...

55. KennethP4V

Posts: 33; Member since: Mar 15, 2013

but windows phone 8 is after all a successor of the windows phone line. if you say windows phone 8 with NT out 6 months and therefore, WP is only 6 months old then that's the most brain washed argument. Then droidfan can all say Android Jellybean is just different from every other android, and it's only been around 1 yr and it's the most dominant. iOS 6 is out a few months ago as well, and it's the 2nd most dominant. So what's so special about WP 8 being out 6 months ago and having only 7% of the market share?

57. Aeires unregistered

First WP7, then WP7.5, now WP8. I'm not talking about WinMobile. Same arguments are being presented now about WP8 that were said about WP7 and we're still waiting for them to come true. While I do believe WP will increase due to better handsets, like I originally said, it's not going to be the dominant mobile OS, at least for a very long time, if at all.

42. Dastrix unregistered

Microsoft and Nokia are about to rumble!

2. papss unregistered

Not bad considering.. While not huge it is a good jump up securing 3rd pretty handily

11. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

The real story here is the extent to which BB is cratering. At this rate of decline, BB will be reduced to rounding error. Probably by end of 2013.

23. jsdechavez

Posts: 814; Member since: Jul 20, 2012

Hahaha.. That's a little mean.

29. TheMan

Posts: 494; Member since: Sep 21, 2012

Cratering, yes, because it was offering 1-2 year old products in a segment where users expected new products launches measured in months. Will the B10's save BB? Who knows, but I expect the products to deflect the needle.

3. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

WP should really overtake iOS. I mean seriously, if Apple is just going to stick with the same basic UI and not bring anything new with iOS 7, they should just get out of the industry. Or they should stick with budget devices that are meant for first time smartphone users and are just the stepping stone to getting a more advanced smartphone; like a WP, Android, or BB10 device. I'm not trying to troll or anything, really, but at this point iOS is just wasted space in the smartphone market. They have nothing worth offering that other OS's don't already have, except maybe an easy to use UI (but I don't really think WP, Android, or BB10 are complicated either), which is why they should move to budget phones for first time smartphone buyers or just remove themselves altogether. Good on WP for gaining momentum, let's hope Google, Apple, Microsoft, and Blackberry make this a productive and competitive year for mobile OS; if not, get rid of the weakest link.

8. jedpatrickdatu

Posts: 169; Member since: Jan 24, 2013

I agree, iOS is more of a first-time smartphone OS. WP is simple as well but at least offers something new. Apple should really spice up their software, though recent talks suggest they do have something of the kind in the works.

9. Tre-Nitty

Posts: 470; Member since: Nov 16, 2010

Actually, this is the dumbest post ever. You suggested that Apple should get out of the industry. Smh, do you have any idea what that would do to the mobile industry? What an uneducated post.

12. willard12 unregistered

It would absolutely kill the legal industry.

14. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

Well, me saying for them to get out of it was a bit extreme, but really, what are they offering that other operating systems don't? Please, tell me, what would it do to the mobile industry if they transitioned to entry level devices? If Apple moves to entry level territory but kept all their services that support the iPhone, what would change exactly? People would move away from the iPhone gradually over the course of 2 or 3 years, after the iPhone 5 gets old and people start to get upgrades again. Apple's market share would be distributed among Android, WP, and BB10, but they would still keep a margin of it for the first time smartphone users. Is that a bad thing? No, not at all. What is there to lose if Apple got out of the high end competition? Nothing, because they haven't offered anything useful to it for a couple years now. Do you think with less competition the industry would slow down in progress? That's not really a problem, there's still plenty of competition, Android OEMs mainly compete between themselves aside from Samsung who directly targets Apple. WP and BB will obviously still compete, because they still have very little market share and need to compete in order to survive (especially BB). All Apple is doing is pushing other manufacturers to make more ads, not make better products. BB and WP are going to compete regardless if Apple is there or not, and (most) Android manufacturers already offer much more than Apple does, even with their mid ranged handsets.

16. Timmehor

Posts: 599; Member since: Mar 09, 2013

I have a feeling this is Apple last year of the "same old same old", something new is stirring around in Apple, and it's much needed.

18. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

I certainly hope so. I personally don't even care if they keep the same design and screen size as the iPhone 5, as long as there is completely new software and there is hardware to support it, I will be satisfied.

46. Red-Pain

Posts: 33; Member since: Mar 13, 2012

well said !

4. SemperFiV12

Posts: 949; Member since: Nov 09, 2010

Day by day. Step by step. Until they release a phablet, which should open up more of the market for them.

5. ZeroCide

Posts: 816; Member since: Jan 09, 2013

RIP RIM!

6. JojoGo101

Posts: 211; Member since: Dec 17, 2012

LOL BB10 fail. I actually like BB7 still considering the prices that aren't bad. xD

* Some comments have been hidden, because they don't meet the discussions rules.

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