The new Pixel and Pixel XL phones are meant to usher in a new era of product convergence that will be unlike anything Google has done so far with its branded gear, including the Nexus line. Google said that it is embarking on this change in order to lock users up tighter to its bread-and-butter software efforts, while the hardware products unveiled tomorrow, svelte as they might be, will serve only as the gateway to Google's search, advertising and information gathering efforts.
This is vertical integration 101, and Google is not shy to admit it wants to duplicate the efforts of companies like Apple or Microsoft in the hardware business. With the Pixels and adjacent paraphernalia, Google is steering the company towards the concept of hardware as a platform for its Google Services, as well as the new Assistant virtual butler that is supposed to usher us in the era of artificial intelligence from the comfort of our homes and phones.
Google now offers the Home gear, aka talking Assistant, the Chromecast Ultra streamer, and, yes, two new phones so you can take the virtual butler with you on the road as well. These phones are now way more expensive than anything Google has done so far when it comes to handsets, and the other new products are also tagged at market prices. The company is thus trying to position itself as a high-end consumer products maker in the ranks of Apple or Samsung, which for now are the only ones that can charge such sums for their flagships, and still sell millions.
That is why we wanted to ask you whether you think Google will succeed in its G-branded consumer electronics venture. After all, according to Google's Rick Osterloh and Rishi Chandra: "This is a coming-out party, without a doubt.. We’re no longer going to be shy about what we think is the right answer for us. What we are going to do is give the OEM ecosystem a chance to compete, meaning it’s a fair playing field." What do you think, does Google stand a chance in the personal electronics fight?
Will Google have a chance as a consumer electronics company?
Yes, they've already shown they can do it
35.48%
Nah, the competition is too strong and established
26.64%
We'll see, baby steps
37.88%
Create a free account and join our vibrant community
Register to enjoy the full PhoneArena experience. Here’s what you get with your PhoneArena account:
Daniel, a devoted tech writer at PhoneArena since 2010, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.
Recommended Stories
Loading Comments...
COMMENT
All comments need to comply with our
Community Guidelines
Phonearena comments rules
A discussion is a place, where people can voice their opinion, no matter if it
is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some
random thoughts, which are not directly related to the matter.
Things that are NOT allowed:
Off-topic talk - you must stick to the subject of discussion
Offensive, hate speech - if you want to say something, say it politely
Spam/Advertisements - these posts are deleted
Multiple accounts - one person can have only one account
Impersonations and offensive nicknames - these accounts get banned
Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a
post should be moderated - please, report it.
Have a question about the rules or why you have been moderated/limited/banned? Please,
contact us.
FCC OKs Cingular\'s purchase of AT&T Wireless
Things that are NOT allowed: