The new Pixel
and Pixel XL
phones are meant to usher in a new era of product convergence that will be unlike anything Google has done so far with its branded gear, including the Nexus line. Google said that it is embarking on this change in order to lock users up tighter to its bread-and-butter software efforts, while the hardware products unveiled tomorrow, svelte as they might be, will serve only as the gateway to Google's search, advertising and information gathering efforts.
This is vertical integration 101, and Google is not shy to admit it wants to duplicate the efforts of companies like Apple or Microsoft in the hardware business. With the Pixels and adjacent paraphernalia, Google is steering the company towards the concept of hardware as a platform for its Google Services, as well as the new Assistant virtual butler that is supposed to usher us in the era of artificial intelligence from the comfort of our homes and phones.
Google now offers the Home
gear, aka talking Assistant, the Chromecast Ultra
streamer, and, yes, two new phones so you can take the virtual butler with you on the road as well. These phones are now way more expensive than anything Google has done so far when it comes to handsets, and the other new products are also tagged at market prices. The company is thus trying to position itself as a high-end consumer products maker in the ranks of Apple or Samsung, which for now are the only ones that can charge such sums for their flagships, and still sell millions.
That is why we wanted to ask you whether you think Google will succeed in its G-branded consumer electronics venture. After all, according to Google's Rick Osterloh and Rishi Chandra: "This is a coming-out party, without a doubt.. We’re no longer going to be shy about what we think is the right answer for us. What we are going to do is give the OEM ecosystem a chance to compete, meaning it’s a fair playing field." What do you think, does Google stand a chance in the personal electronics fight?