Who's got ad blockers on their phones? Latest stats show Asian nations lead usage


We are living in the era of the mobile ad blocker. Call it an inevitable consequence of the sheer reach advertisements have over all facets of our life, or a reaction to feeling like we're less and less in control over the content we consume on our mobile devices, but for whatever reason, ad-blocking software has reached previously unheard-of levels of popularity; Apple gave iOS 9 the ability to block ads through Safari last year, Android phones are shipping with ad blockers pre-installed, and carriers are even getting into the ad-blocking game for themselves. But with all these options out there, who's actually taking advantage of them? A new report from PageFair and Priori Data just landed to help shed some light on the the state of ad-blocker usage.

Far and away, the vast majority of smartphone users blocking ads are those in Asia and the Pacific. China alone accounts for 159 million ad blockers, and India's not far behind at 122 million. Compare those with the US, where just 2.3 million mobile users run ad-block software.

Proportionally, that means that slightly more than a third of all smartphone users in those regions have ad blockers installed. One analysis suggests that this high incidence can be attributed to efforts to conserve scarce bandwidth.

That's an alarming statistic that means we could be about to see ad blocker usage explode; as smartphone growth slows in established markets, and the new users of tomorrow increasingly come from areas where connectivity is poor and bandwidth can be hard to come by, the use of ad blockers to speed load times and conserve data could experience heavy growth.

It's not just users with ad-block plug-ins for their browsers (or using browsers that natively block ads), and VPNs or proxies that block ads in apps as well are growing in popularity. That said, browser-based blocking is still more popular than in-app ad blocking by an order of magnitude.

Do you run an ad blocker on your phone? We'd love to hear your thoughts in the comments on why you do or don't. And if you are among this growing group of mobile ad-block users, it'd be much appreciated if you added PhoneArena to your whitelist; we've got to pay to keep the lights on somehow!



source: PageFair

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40 Comments

1. BobLawblaw unregistered

I have it for this bloody site..

6. kajam

Posts: 221; Member since: Jun 24, 2015

I have for everything on my phone/computer and its the only reason that i had to root my phone for. now i wish there is a way that i can root or hack my tv to block commercial because tv commercial drive me crazy

9. PenTiltoKet

Posts: 552; Member since: May 18, 2016

Same. I really HATE... I repeat..... I really HATE I really hate Phone Arena ads. In my PC, I have 2 browser. FireFox & Chrome. In Firefox I install ad blocker, and in Chrome I don't. I browse PhoneArena with my Firefox (with ad blocker), but not GSMArena. The reason is PhoneArena ads is TOO INTRUSIVE, TOO ANOYING. Too much, and sometimes taken the whole pages. The same in my phone. I ONLY do browse the PhoneArena with a rooted phone that have ad blocker because the ads is too annoying.

35. phonearenarocks

Posts: 606; Member since: Mar 26, 2015

Few websites though have turned intelligent - They say that Adblock is allowed for this site, go to your settings, disable it and reload the page, hope Adblockers evade this as well.

38. natypes

Posts: 1110; Member since: Feb 02, 2015

Yeah, I NEVER turn off adblocker for them I just avoid those sites. The news is somewhere else anyway.

39. PenTiltoKet

Posts: 552; Member since: May 18, 2016

Agree with you. I've encounter several web site that say I use adblocker, and need to turn it off. I just go away, and block that web site, and never bother As for my phone, in my Google NOW stream, I tell Google NOW NOT to show any news from that web sites.

2. GeorgeAF

Posts: 87; Member since: Feb 25, 2014

Intrusive ads on my phone forced me to run adblock. Especially on Phonearena. It was really annoying trying to read an article and 10 seconds in, the page is redirected to some ad thats not even about something that I'd be interested in.

13. Settings

Posts: 2943; Member since: Jul 02, 2014

The ads tell me there are seven "caucasian" hot women nearby, I live in downtown Manila. What are the odds?

20. PenTiltoKet

Posts: 552; Member since: May 18, 2016

and that's why you should go for it. It's a rare opportunity...

31. catze86

Posts: 731; Member since: Dec 07, 2015

Lucky bastard...hehehe

33. joeytaylor

Posts: 957; Member since: Feb 28, 2015

Must be you're lucky day

34. joeytaylor

Posts: 957; Member since: Feb 28, 2015

*your

23. vincelongman

Posts: 5721; Member since: Feb 10, 2013

Agreed I have a whitelist for websites with non-intrusive ads Unfortunately there's only ~10 websites since most have intrusive ads

3. Chilidog

Posts: 29; Member since: Jun 11, 2015

And people using AdAway?

4. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

"it'd be much appreciated if you added PhoneArena to your whitelist" I would do this if it weren't for the intrusive ads on the mobile version of your site.

11. ibend

Posts: 6747; Member since: Sep 30, 2014

yeah right... at least reduce it to more bearable number, like 4-5 ads per page (my uBlock show 14 right now) and reduce those s**tty clickbait article

5. Alter

Posts: 231; Member since: Mar 25, 2016

After hearing about full page ads and other invasive advertising on phones, I consider ad-blocking (if not system wide then at least in a browser) a necessary security measure. AdAway works well for me and I've been using it for about 4 years.

7. RoboticEngi

Posts: 1251; Member since: Dec 03, 2014

I disabled it because of s**t load times and sites doing a lot of s**t when they see you use it.

8. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

Most of the phone in China has ad block built in apps, I believe most people who bought imported from China will agree.

10. PenTiltoKet

Posts: 552; Member since: May 18, 2016

I think it would be better for PhoneArena, rather than saying "AD BLOCKING HURTS US :( each day ....." Maybe PhoneArena should change the way they display ads especially on mobile.

12. ibend

Posts: 6747; Member since: Sep 30, 2014

right click on that ""AD BLOCKING HURTS US :(" and choose "block element"

19. PenTiltoKet

Posts: 552; Member since: May 18, 2016

LOL. I'm enjoying that... It's like seeing PhoneArena begging for mercy.

28. Podrick

Posts: 1285; Member since: Aug 19, 2015

Anti adblock killer takes care of that for me

14. nebula

Posts: 1009; Member since: Feb 20, 2015

At the moment I have budget phone and without adblocker PA website would be slow and stutterry so I choose to adblock them. Also adds are intrusive and annoying. Without add blocker I would get even virus thing like : we detected virus on your phone and I would not be able to go back in page , my phone would vibrate and behave erratically. Then I would be asked l to install some trash. So tell me PA how do you expect people to run all that annoying and dangerous stuff in the background?

18. PenTiltoKet

Posts: 552; Member since: May 18, 2016

I agree on this one. I think PA should CHOOSE THEIR AD AGENCY wisely. Some of PA ads lead us to malware or some questionable sites. (again) This is why I block ads on PhoneArena, but I DON'T block ads on GSMArena.

15. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

"it'd be much appreciated if you added PhoneArena to your whitelist" Neh, you clearly don't need it iPhonearena, apple seems to pay you enough given how you have the audacity to keep posting biased, hypocritical and unfair BS on this site. The list of problems just keeps growing (ask and you shall be given) and haven't even added intrusive ads to it yet. Put an end to the hypocrisy and double standards, then and only then would white-listing this site be worth consideration IMO...

21. PenTiltoKet

Posts: 552; Member since: May 18, 2016

I aagree... This is also one other reason (of mine) that I choose to block PhoneArena. I really hate the number of BIAS ARTICLE. iPhone stops a bullet, iPhone saves the day, iPhone can be x-ray, iPhone saved a fat man from falling, etc. Too much iPhone BS. Or a review about 6" android phone, and then PA say CONS: SIZE TOO BIG. WTH? This is too i-s-he-pp!!! Only Apple have the perfect phone size? Being able to block/unblock ads gives the reader a power to pay (or not) for a news.

16. Cicero

Posts: 1136; Member since: Jan 22, 2014

Bandwidth and intrusive ads forced me to use an adblock. If you feel strong make your site payed. Then you will have our answer by numbering who's stay around here.

17. Cicero

Posts: 1136; Member since: Jan 22, 2014

Tough times are coming for ads business. They have to reinvent this business soon. Like all business cycle for all products.

22. yoosufmuneer

Posts: 1518; Member since: Feb 14, 2015

Blocked you guys too. I am sorry but 16 Ads are annoying. Reduce it, I'll unblock this site.

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