Who's got ad blockers on their phones? Latest stats show Asian nations lead usage

We are living in the era of the mobile ad blocker. Call it an inevitable consequence of the sheer reach advertisements have over all facets of our life, or a reaction to feeling like we're less and less in control over the content we consume on our mobile devices, but for whatever reason, ad-blocking software has reached previously unheard-of levels of popularity; Apple gave iOS 9 the ability to block ads through Safari last year, Android phones are shipping with ad blockers pre-installed, and carriers are even getting into the ad-blocking game for themselves. But with all these options out there, who's actually taking advantage of them? A new report from PageFair and Priori Data just landed to help shed some light on the the state of ad-blocker usage.

Far and away, the vast majority of smartphone users blocking ads are those in Asia and the Pacific. China alone accounts for 159 million ad blockers, and India's not far behind at 122 million. Compare those with the US, where just 2.3 million mobile users run ad-block software.

Proportionally, that means that slightly more than a third of all smartphone users in those regions have ad blockers installed. One analysis suggests that this high incidence can be attributed to efforts to conserve scarce bandwidth.

That's an alarming statistic that means we could be about to see ad blocker usage explode; as smartphone growth slows in established markets, and the new users of tomorrow increasingly come from areas where connectivity is poor and bandwidth can be hard to come by, the use of ad blockers to speed load times and conserve data could experience heavy growth.

It's not just users with ad-block plug-ins for their browsers (or using browsers that natively block ads), and VPNs or proxies that block ads in apps as well are growing in popularity. That said, browser-based blocking is still more popular than in-app ad blocking by an order of magnitude.

Do you run an ad blocker on your phone? We'd love to hear your thoughts in the comments on why you do or don't. And if you are among this growing group of mobile ad-block users, it'd be much appreciated if you added PhoneArena to your whitelist; we've got to pay to keep the lights on somehow!

source: PageFair



37. ozabb

Posts: 50; Member since: Dec 21, 2013

it was phonearena that recommended me a very awesome ad blocking app, you guys are in my white list

36. KingSam

Posts: 1564; Member since: Mar 13, 2016

And are fine but the fullscreen ones, the onclick ones that just open a new tab and the video add that just rape my data are disgusting. That's why I use opera on my phone! Ads are fine but forcing a popup into people's face and autoplay videos are not. Most of us are annoyed to even consider looking at what is being advertised. How about websites use nice little non intrusive sections for ads! If we want to we click! Most of all I hate those onclicks that download s**t without permission.... On opera I have to accept the download so thank goodness.

32. catze86

Posts: 731; Member since: Dec 07, 2015

A Woman 5 miles away from my home want to give a Blow Job. I tried to find her. The result is she was just a local shemale. Those adds are total lies.

40. PenTiltoKet

Posts: 552; Member since: May 18, 2016

Bummer, That's a really useless ads. If only it's true....

30. 47AlphaTango

Posts: 748; Member since: Sep 27, 2015

Meanwhile, Firefox, chrome, and even any mobile web browsers are loosing against ad blocker browser. What's next?

29. Af1rPA

Posts: 712; Member since: Jun 12, 2014

Whats with all teh stupid ads on Phone Arena when viewed on my iphone. I get ads, applications and browser crashes. right now I'm writing on my laptop with Ad Blocker.

27. ajith25

Posts: 20; Member since: Mar 07, 2016

I use ad block in my phone for all sites. Incl PA its frustrating to see toomany ads in PA

26. Chuck007

Posts: 1423; Member since: Mar 02, 2014

Hey don't blame us for blocking ads that are interconnected with the invasion of privacy.

25. flavius22

Posts: 218; Member since: Aug 23, 2015

This site is one of the most aggressive ones when it comes to ads. Sometimes it's an adventure to read something. Sometimes the add takes full control over ur browser and the only solution to stop it is to use the damn HOME BUTTON and kill the damn browser

24. Fellwalker

Posts: 556; Member since: Apr 04, 2014

Sorry phonearena, but you were the biggest irritant in the intrusive adverts, leading me to get an ad blocker. Now if only I could block your "popular stories" and "recent stories" and "latest stories" and "interesting stories" that are all graphics rich and make the page take more than 10 seconds (19 for this page today) to load on my galaxy tab s 8.4.

22. yoosufmuneer

Posts: 1518; Member since: Feb 14, 2015

Blocked you guys too. I am sorry but 16 Ads are annoying. Reduce it, I'll unblock this site.

17. Cicero

Posts: 1167; Member since: Jan 22, 2014

Tough times are coming for ads business. They have to reinvent this business soon. Like all business cycle for all products.

16. Cicero

Posts: 1167; Member since: Jan 22, 2014

Bandwidth and intrusive ads forced me to use an adblock. If you feel strong make your site payed. Then you will have our answer by numbering who's stay around here.

15. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

"it'd be much appreciated if you added PhoneArena to your whitelist" Neh, you clearly don't need it iPhonearena, apple seems to pay you enough given how you have the audacity to keep posting biased, hypocritical and unfair BS on this site. The list of problems just keeps growing (ask and you shall be given) and haven't even added intrusive ads to it yet. Put an end to the hypocrisy and double standards, then and only then would white-listing this site be worth consideration IMO...

21. PenTiltoKet

Posts: 552; Member since: May 18, 2016

I aagree... This is also one other reason (of mine) that I choose to block PhoneArena. I really hate the number of BIAS ARTICLE. iPhone stops a bullet, iPhone saves the day, iPhone can be x-ray, iPhone saved a fat man from falling, etc. Too much iPhone BS. Or a review about 6" android phone, and then PA say CONS: SIZE TOO BIG. WTH? This is too i-s-he-pp!!! Only Apple have the perfect phone size? Being able to block/unblock ads gives the reader a power to pay (or not) for a news.

14. nebula

Posts: 1009; Member since: Feb 20, 2015

At the moment I have budget phone and without adblocker PA website would be slow and stutterry so I choose to adblock them. Also adds are intrusive and annoying. Without add blocker I would get even virus thing like : we detected virus on your phone and I would not be able to go back in page , my phone would vibrate and behave erratically. Then I would be asked l to install some trash. So tell me PA how do you expect people to run all that annoying and dangerous stuff in the background?

18. PenTiltoKet

Posts: 552; Member since: May 18, 2016

I agree on this one. I think PA should CHOOSE THEIR AD AGENCY wisely. Some of PA ads lead us to malware or some questionable sites. (again) This is why I block ads on PhoneArena, but I DON'T block ads on GSMArena.

10. PenTiltoKet

Posts: 552; Member since: May 18, 2016

I think it would be better for PhoneArena, rather than saying "AD BLOCKING HURTS US :( each day ....." Maybe PhoneArena should change the way they display ads especially on mobile.

12. ibend

Posts: 6747; Member since: Sep 30, 2014

right click on that ""AD BLOCKING HURTS US :(" and choose "block element"

19. PenTiltoKet

Posts: 552; Member since: May 18, 2016

LOL. I'm enjoying that... It's like seeing PhoneArena begging for mercy.

28. Podrick

Posts: 1285; Member since: Aug 19, 2015

Anti adblock killer takes care of that for me

8. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

Most of the phone in China has ad block built in apps, I believe most people who bought imported from China will agree.

7. RoboticEngi

Posts: 1251; Member since: Dec 03, 2014

I disabled it because of s**t load times and sites doing a lot of s**t when they see you use it.

5. Alter

Posts: 241; Member since: Mar 25, 2016

After hearing about full page ads and other invasive advertising on phones, I consider ad-blocking (if not system wide then at least in a browser) a necessary security measure. AdAway works well for me and I've been using it for about 4 years.

4. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

"it'd be much appreciated if you added PhoneArena to your whitelist" I would do this if it weren't for the intrusive ads on the mobile version of your site.

11. ibend

Posts: 6747; Member since: Sep 30, 2014

yeah right... at least reduce it to more bearable number, like 4-5 ads per page (my uBlock show 14 right now) and reduce those s**tty clickbait article

3. Chilidog

Posts: 29; Member since: Jun 11, 2015

And people using AdAway?

2. GeorgeAF

Posts: 91; Member since: Feb 25, 2014

Intrusive ads on my phone forced me to run adblock. Especially on Phonearena. It was really annoying trying to read an article and 10 seconds in, the page is redirected to some ad thats not even about something that I'd be interested in.

13. Settings

Posts: 2943; Member since: Jul 02, 2014

The ads tell me there are seven "caucasian" hot women nearby, I live in downtown Manila. What are the odds?

20. PenTiltoKet

Posts: 552; Member since: May 18, 2016

and that's why you should go for it. It's a rare opportunity...

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