White is the new Black...Berry, that is

White is the new Black...Berry, that is
With most handset makers offering a white version of their most demanded handsets, a leaked slide was obtained by BGR. If you don't think that manufacturers understand the attraction buyers have for white colored models, you had better think again. Just read what the Canadian based manufacturer says. "Focus to bring the popular and trendy Pure White addition to the base colour across the Bold, Curve and Torch franchise."

Of course, some might wonder how trendy any of these models could be considering RIM's falling marketshare around the globe. The BlackBerry Torch 9810, BlackBerry Bold 9900 and BlackBerry Curve 9360 have all been launched in white (and we must say that the white Bold 9900 is a beauty). Coming in the next quarter will be the pale versions of the BlackBerry Bold 9790 and the BlackBerry Curve 9380. Conspicuous by its absence from the slide is the BlackBerry Torch 9850/9860 although BlackBerry OS ran a photo of such a device a few days ago (seen below); the authenticity of the pix could not be verified.

source: BlackBerryOS (1), (2)



FEATURED VIDEO

14 Comments

1. Jericho unregistered

Many people will not buy blackberry because one of the reasons being sites like these always saying blackberry is dead. Just like they were saying symbian is dead which was not dead then but it truly is dead.

2. bond7

Posts: 3; Member since: Jan 26, 2012

good point brotha, all these people need to stop doing that, if u think about it meego isnt really dead either, n9 is still getting updates n what now, symbian is alive for another few years, id say blackberry could make a good comeback this year

12. jamrockjones

Posts: 345; Member since: Oct 26, 2011

I think that they're dying. Just give it a few years and they'll be another WebOS and Symbian.

3. ardent1

Posts: 2000; Member since: Apr 16, 2011

And are you saying by changing the color to white, it now makes Blackberries instanteously more attractive? Ever heard the expressing "putting lipstick on a pig" -- after all is said and done, you are still left with a pig. The white color doesn't disguise what is bad about the Blackberries given today's (and tomorrow's) smartphone market.

6. digicon

Posts: 121; Member since: Aug 11, 2011

When was the last time you used a BlackBerry ? for any kind of comparison . ? .

8. thinking

Posts: 130; Member since: Jan 19, 2012

That does not make the fact (that they are losing market share) an untruth. Perhaps, today, people want a full touchscreen (RIM has very choices in that). They want more apps. The fact is that other phones are providing more than what RIM did until a few months ago. If RIM put in more features, I'm sure people will buy from them again.

4. InternetsTroll

Posts: 38; Member since: Jan 26, 2012

Why are you topless?

7. thinking

Posts: 130; Member since: Jan 19, 2012

There is some truth in it and RIM knows it, too. They are losing market share very fast - which means many people already stopped buying BB BEFORE this was reported. THEN, this is reported and maybe affects a few people's choices. But the fact is that people stopped buying BB because they liked other options. You cannot blame a newspaper for reporting the news.

10. McLTE

Posts: 922; Member since: Oct 18, 2011

You forget that the vast majority of consumers do NOT read sites like these. They go into the stores and buy what is pushed on them, which is NOT blackberry right now.. they also listen to all their iPhone/Android toting friends and buy what they have. These sites appeal to a small percentage of the geek community. Most people have NO idea what phones are coming out, and they don't care. They go into Verizon and grab whatever is on the shelf.

5. GeekMovement unregistered

gahh why not the bold 9930 in white?! I was already (and still am despite the overpriced tag) tempted with the black model but a white one on sprint would pretty much pull me in. RIM! I hope you come back maybe with a better Bold next year. And I don't think Blackberry is dead I really hope they come back. They just need better specs on their phones, an upgrade to some of their designs, and/or lower price tags!

9. rashod

Posts: 13; Member since: Nov 24, 2011

white or black,,,, Rim i dont like... its my idea....

11. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

I just can't see myself ever getting a white phone of any kind... they just seem so, "Look at me! Look at me!" tacky.

13. jubbing

Posts: 150; Member since: Aug 20, 2008

Am I the only one thinking.. racists? :P

14. -box-

Posts: 3991; Member since: Jan 04, 2012

They should just make the Porsche Design generally available with a contract, do more things to make the BB are more appealing. Larger screens, better menu layout (fixed in BB10 presumably), more compatibility with Android apps, etc

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.