White iPhone 4's SKU deleted from the Apple Store, the elusive handset may never see the light of day

posted by Alex I. / Apr 06, 2011, 9:43 AM

White iPhone 4's SKU deleted from the Apple Store, the elusive handset may never see the light of day

The white iPhone 4 is the Keyser Soze of the mobile industry - it is so elusive only a selected few have seen it in flesh. Even worse, it may turn into a myth that has never seen commercial release as it's reported its SKU was deleted from the Apple Store.

9 to 5 Mac reports that the Apple Store went down at midnight EST and a quick glance at the Apple system at that time revealed only one noticeable difference compared to what was previously displayed - the white iPhone 4's SKU wasn't there. The store is up as we speak, but the SKU in question is still missing and there is no new SKU for the elusive handset, hence a logical conclusion is born - probably the white iPhone 4 will never be released.

Of course, it could mean it's to be launched very soon with a new SKU, but, as of now, there are no indications this is the case. All in all, it seems much more likely that Apple has scrapped their plans to release the white version of the iPhone 4.

This runs contrary to what we have heard from Phil Schiller, Apple's senior vice president of worldwide product marketing and Steve Wozniak, an Apple icon - they claimed the white iPhone 4 is to be released in either Q1 or Q2 of this year.

source: 9 to 5 Mac

Options

13 Comments

1. Hallucinator

Posts: 391; Member since: May 24, 2010

Does anyone even care about this anymore? I mean really. Hey you have the new Iphone what can it do different than the other one. Umm. well ...... It's white.

posted on Apr 06, 2011, 9:59 AM 3

2. davecann2

Posts: 460; Member since: Mar 15, 2011

I agree, I think Apple should focus their attention on the new Iphone 5. The ipone 4 has already run its course. We really need significant impovements and not a basic upgrade!

posted on Apr 06, 2011, 10:04 AM 2

3. snowgator

Posts: 3621; Member since: Jan 19, 2011

Okay- I do not get it. I admit it. I am lost. Why is it so hard to come out with a phone, I don't care what kind or manufacturer, that is a different COLOR??? I understand the material has to meet certain standards, but.... it isn't being smelted from white Gold is it? What is the hard part here? Again- no sarcasm (okay, a little sarcasm), but I am truly asking- what is the hold up? Did it have some software/hardware upgrades included?

posted on Apr 06, 2011, 10:41 AM 0

5. applesauce unregistered

In prototypes, the white parts kept getting discolored, so after a short while of use, they looked brownish-white. I think it was caused by heat of the chips and screen

posted on Apr 06, 2011, 1:21 PM 2

7. Dadler22

Posts: 241; Member since: Dec 11, 2008

lol sounds like it suffers from the same issue as the iphone bumpers

posted on Apr 06, 2011, 2:10 PM 1

4. Kjayhawk

Posts: 294; Member since: Oct 07, 2010

WOW its white...

posted on Apr 06, 2011, 11:38 AM 2

6. SavageLucy42

Posts: 211; Member since: Mar 24, 2011

I admit the white one looks cooler and more like a piece of 60's scifi kitch, but don't most people put cases on them anyway?

9. snowgator

Solid point.

posted on Apr 06, 2011, 2:18 PM 0

8. why? unregistered

It looks kind of... what's the word? Ah, yes. I have it now. Fugly. It just looks fugly.

posted on Apr 06, 2011, 2:17 PM 2

10. luis_lopez_351

Posts: 951; Member since: Nov 18, 2010

if its for At&t it wouldn't matter, because the necessity of a case to prevent death grip would hide the white

posted on Apr 06, 2011, 4:31 PM 3

11. andro unregistered

nobody cares except the most delusional of all idrone fanboys. Get a white case fro your faulty black iphone 4 and its all the same

posted on Apr 06, 2011, 4:46 PM 2

12. cheetah2k

Posts: 2271; Member since: Jan 16, 2011

Its not often you hear about an Apple iFail... Guess it took too long to iron out the white pigmentation issues in the gorilla glass. Will the iPhone 5 come in white? Who really knows..

posted on Apr 06, 2011, 6:30 PM 1

13. joey18

Posts: 668; Member since: Jul 20, 2010

Who cares the color but if the iphone 5 comes 3 colors white. Black and pink iphone 5. Every android fun is waiting they say no but they wan to have one